Everyone knows that video marketing has become the main trend in online promotion. According to Invodo, 74% of entrepreneurs are already adopting video for business. But not the fact that they are doing it right.
Want to upgrade your video marketing skills and stay ahead of the competition? Then this article is for you. In modern marketing trends, the slogan “less is more” dominates. Following this trend, more and more companies are turning to 2D animation companies to make a simple yet effective video that will definitely bring the desired result.
We’ve compiled a list of 10 of the most common video mistakes that cause customers to leave. Learn how to avoid them and your ad video will attract and retain buyers.
1. The video is too complex
This happens when you want to embrace the immensity in one video: tell about the history and values of the company, introduce you to the team, present the product, teach how to use it and share feedback.
After a chaotic video, porridge remains in my head. In the best case, the user will simply forget about the video. And at worst, he will remember that it is better not to mess with you.
The user wants to hear answers to simple questions: “What is this?”, “Why do I need this?”, “How to use it?” etc. If you complicate the video with unnecessary details, you will only confuse the viewer.
2. Incorrect placement
One of the most common blunders made by businesses is simply putting videos in one location. It just will not get you what you require. Many individuals believe that producing money and increasing traffic can be done with a single URL, as if it were magic. While there are occasions when a video goes viral on its own, most businesses must make a concerted effort to spread the word. Don’t just upload videos to YouTube and then forget about them. Make a Facebook post. You can also share it on other social media sites. You can upload your video to Instagram if it is less than a minute long. If you are looking for a short video that best describes your company, then the best solution would be to choose a 30 second explainer video by explain.ninja.
3. Failing to optimize your video for search engines
It’s important to get your audience to view your video on the internet. It’s no longer sufficient to just upload it to YouTube. There are certain methods and tricks that may help you increase online traffic to your site and videos, as well as rank your site top in search results. Use the appropriate video SEO strategies to boost your work’s online visibility. YouTube is the second-largest search engine behind Google. They both look for phrases and keywords in the information that comes with the movie. Relevant keywords should be included in your categories, title, tags, and description. This will aid in the discovery of your video.
4. Video doesn’t tell a story
Have you heard that facts speak and stories sell? The author of these words, Brian Eisenberg, has developed an effective method of increasing conversions, which he called “the architecture of persuasion.”
According to Eisenberg, storytelling helps to establish contact with the buyer on an emotional level, and this, in turn, directly affects sales. Yes, facts, figures and characteristics will convince the user. But it is the catchy story that will inspire action and turn a potential client into a real one.
5. You’re selling too hard
Agree, no one likes intrusive ads. When a consumer first plays your video, they want to get acquainted and learn something useful. Selling actively at this stage is like offering to get married on the first date.
A good video never sells head-on. Its task is to prepare the viewer for a purchase: to increase awareness, gain trust, and build brand loyalty. Ideally, the video gently and unobtrusively pushes the viewer to the right decision.
6. Create a video simply to create a video
You will fail if you are unable to develop a plan. This adage holds true in both life and video marketing. Is there a greater strategic aim for your video? What is your motivation for doing this? Take a step back if you don’t know the solution. Approach an outline video in the same way that you would any other marketing campaign. If you can accomplish a specific business goal via video, go for it.
7. There is no call to action in the video
The flip side of the coin is when you decide not to force the user to do anything and shoot a video in which there is no call to action at all. From a marketing point of view, this is completely pointless. Any video is part of a strategy that, as a result, should bring you customers and profit.