Web design trends prioritize speed and portability for fast loading times and high search engine rankings, attractive simple designs paired with asymmetric layouts, immersive background images, and more.
How long do you think you have to impress a potential guest on your site? According to the study, no more than 3 seconds. Read more on https://fireart.studio/blog/7-tips-for-perfect-hotel-website-design/
We will tell you about the current trends in hotel web design in the new season.
An exciting story
The most interesting hotel sites for guests offer to feel the emotions that the guest experiences while being with them. Whether they showcase hotel interiors or lounges around the property, there must be emotion and desire to come to you everywhere.
Full-screen video and high-quality photos boost booking rates. Creating beautiful visuals is an investment that will generate returns over time.
Support your website design with emotional content, highlight the benefits, not just the functional qualities of your property. Your restaurant’s page title “Taste of Real Mediterranean Products” will interest you more than “Seafood”.
Book from any page
Competition in the hotel market, as well as the leading position of Booking.com, are forcing hotels to more thoughtfully and actively work on direct sales from their website.
The booking button should be visible to users on every page of the site.
Rooms and specials pages tend to be the most viewed sections on any hotel site. It is important to use calls to action and the ability to book on them.
Keep in mind that mobile browsing often exceeds desktops. To maximize conversions on mobile devices, it is best to aim for simplicity. Call-to-action buttons should be centered, menus should be concise and informative, and the booking process should be simple. Since users navigate the screen with their thumb, key features should be within easy reach.
Accent headings
The purpose of headings is to inform website visitors and grab their attention. Often a font can convey the emotional implications of a message. Are you talking about business trips or vacations with children, or maybe a comfortable stay in a hostel?
Asymmetry
Breaking traditional design rules can give hotel websites a distinct look. If you represent a young, vibrant brand, consider introducing out-of-the-box concepts.
Asymmetric layouts make pages more dynamic and immersive. Unusual layouts, multiple layers, accent colors, illustrations, and many other techniques can be used to create a unique visual display of information.
Unusual menu and navigation
Mega menus expand to larger or full-page panels, adding more traffic to websites. Ideal for hotels with a wide range of offers and services (spa, golf, weddings, restaurants).
The size of the menu is also influenced by mobile patterns. For mobile interfaces, the practice of using full-screen menus has been introduced for a long time. Interfaces are touch-based, and it will be more difficult for the user to click on small elements than on large ones.
A navigation menu in a fixed location (for example, at the top of the page) allows users to switch pages from anywhere on the site and keep the booking bar in view at all times. Fixed navigation encourages visitors to stay on the site longer and increases overall pageviews.
Vertical navigation provides a variety of choices, making it ideal for room and special pages. This design gives an instant listing of all available options.
Flat design / minimalism
These kinds of designs and functionality can be interesting for two important reasons:
- First, users of both mobile and desktop pages are more loyal to sites that load quickly, which is typical for this type of functionality.
- Second, they can be of high SEO value. Flat design helps a website meet many of the speed requirements that search engines make. All these tips you can find in Fireart Studio.
But we recommend not only sticking to a minimal structure and decor, but also not inserting a lot of description text on the home page. The user should be able to go to the pages of numbers, special offers that interest him for more detailed acquaintance with the details. The layout with minimalism should “breathe”.
