On Instagram, 71% of monthly active users on Instagram are under 35. This is also the favorite platform for teenagers. This is why Instagram has become a gold mine for brands and companies that target their like-minded people. Whether it’s presenting a delicious meal, a nice car, or an amazing office gadget, Instagram is a very effective social platform for getting in touch with consumers and showing them your offer of products and/or services. As an entrepreneur, it is worth asking a question of how to increase the following count on Instagram. We have got you covered; let’s find out together how to gain more followers.
How to get followers on Instagram?
Here are effective tips to get more Instagram followers and develop your Digital Marketing strategy on this platform.
Promote your Instagram on your other networks.
Most users are on several different social networks. It is important to inform your Facebook and Twitter fans when you create your Instagram account. If they like your content, they will probably add you. It’s a great way to get Instagram followers quickly when you get started.
In addition, this gives you different media to send them your posts. But beyond that, linking your professional Instagram account to your different networks allows you to always share your Instagram posts simultaneously on your other platforms. So you give your users an overview of what they can expect to find on your Instagram account.
And to further engage your community of other platforms to follow you on Instagram and thus have more Instagram followers, post exclusive content, or organize a quiz on your Instagram account. This type of post generally gets a much higher engagement rate and causes a good number of your followers.
Gaining followers due to hashtags
How to have a lot of followers on Instagram without using the famous hashtags?
This is very difficult; you must use them to develop your account faster.
Instagram uses hashtags, just like LinkedIn, to define the most relevant content.
Using the right hashtags at the right time makes your posts much easier to discover.
Of course, you should always check the meaning of a hashtag before using it and make sure that you only use hashtags that match your account identity, industry, or post.
To choose your hashtags well, do not hesitate to be inspired by
- Competitor or similar accounts,
- Posts dealing with the same subjects,
- And vary the hashtags that you use throughout your posts.
It is also recommended not to use only the most popular hashtags. On the other hand, focus on targeted and precise hashtags according to your sector of activity and your target.
Interact with your community
Instagram is more focused on the interactions between accounts than other social networks. To gain followers and develop your business on Instagram, you must be there regularly and relevantly.
To do this, interact with:
- Your followers
- The posts of the hashtags you use
- Accounts similar to yours or your industry.
The quickest way to skyrocket your followers is to start by interacting with your competitors’ followers. In general, the more local your business, the more efficient it is.
Engage in direct dialogue with their followers by following them, liking their photo,s and leaving a comment.
And it can even be repeated for several days until you receive a response.
If you interact with all of these people, your account is quickly seen by Instagram, and the algorithm guesses with which people to promote your content. If you don’t have (or have little) time to allocate to managing your social networks, you can always use the Sociallygo site to buy Instagram followers to perform these targeted interactions for you. This makes it easier for you to buy Instagram followers Australia and grow your business without spending too much time on it.
Post qualitative content and videos
As on all social platforms, qualitative content is the basis for having many followers on Instagram. And just like on Facebook, video content is most engaging for your community.
Do not hesitate to post as often as possible.
You can for this:
- Perform normal posts,
- Create IGTV,
- Perform Instagram lives,
- Or simply post stories.
Each of these possibilities has a specific purpose and is perceived differently by your community:
- A live video is more authentic,
- A video posted on your profile or in IGTV must be more worked on because it is present on your account indefinitely,
- Whereas a story is more spontaneous and is accessible only 24 hours.
It is up to you to choose the most relevant content to have Instagram followers.
Also, keep in mind that when you go live on Instagram, you have a special place in your followers’ feeds until you’re done.
Then you still have the option to share the replay with those who missed it.
Remember to use the right formats to post your videos.
Regularly publish and organize your feed.
If you add Instagram to your social strategy, remember that this is an important commitment. Brands should strive to post at least 4 to 7 times a week (or more in some cases). It is important to be aware of this if you want to break into the platform and succeed in gathering a maximum of followers on your Instagram account.
Instagram requires quality images to get your posts noticed. So you have to work on the quality of your content, but also choose the right time to post on Instagram.
Indeed, certain days or times of the day are more conducive to the engagement of your community in your posts. To learn about the best times to post on Instagram to increase awareness of your business and get more Instagram followers. To ensure that you publish at the right time, certain applications or automation tools allow you to schedule your posts and thus never miss the right moment. And whatever number of posts you plan to post, stick to it. In addition, strive to produce the best content possible, to have a nice feed on Instagram so that your community interacts with your account.