Personal injury lawyers are often faced with the question, “How do I market my personal injury law firm?”
One of the most important things to understand is that while personal injury law firms have different marketing needs, there are some general marketing strategies. This blog post will discuss eight tips that any personal injury lawyer should use when seeking new clients.
1. Great Website
One of the most important personal injury law firm marketing tactics you can use is to make sure your website is captivating.
A good personal injury lawyer website will have an attractive design and be easy to access on phones and tablets. You want any potential clients to feel like they can easily get ahold of you and your personal injury law firm.
The last thing you want is for them to be frustrated when navigating around the site. You also don’t want them to find an error on the homepage that takes forever to load or have an annoying pop-up asking for their email address before reading any content.
It’s also important that your website loads quickly so that people don’t bounce off right away because it took too long to load. The average loading time should be less than two seconds if possible. Otherwise, Google won’t rank it as high in search engine results pages (SERPs).
2. Social Media
There are so many different personal injury attorneys out there. And people will be more likely to hire someone they can reach without much effort via Facebook or Twitter.
You must have a personal Facebook or Twitter profile where you post regularly about personal injury cases to get the word out about your specific skillset. You should also include links to your blog posts and other helpful resources for potential clients if possible.
You want to ensure that both of these accounts are professional so it doesn’t seem like all you’re doing is talking about yourself constantly. This way, when people see them popping up on their feed, they’ll become curious about your personal injury law firm and the services you offer.
It’s also important that you don’t just post links to yourself all day on Facebook or Twitter. Instead, share articles related to personal injury law with engaging quotes from professionals. Also, post content that will help people understand their legal rights if they’ve been injured in an accident.
3. Content Marketing
Content marketing is another personal injury attorney marketing strategy that you should be using to attract new clients. You can write personal stories about your own experience as an attorney and include them on your website. The goal is to give potential clients the sense that they’re talking with someone who really understands what it’s like being injured.
You could also make YouTube videos where you answer common questions related to personal injuries. This way, even they search for something specific on YouTube, they’ll find that personal injury law firm’s channel and be more inclined to call the personal injury attorney for help.
It’s also important to make sure your content is fresh. You don’t want people to feel like it’s an old story from years ago. You want them to see interesting things related to personal injury law in their feed.
4. Email Marketing
Email marketing is another lawyer marketing strategy that you want to be using. You can create a monthly newsletter and send it out on the first of each month with helpful information like industry news, personal injury case updates, or new laws.
This way, people will feel like they’re getting something in their inbox from your personal injury law firm every month instead of wondering when they’ll hear from you again.
You will want to create a blog on your personal website that you regularly update with personal injury news.
Of course, your content must be interesting so that customers can come back again and share it with their friends. And this can lead to new potential clients through referrals too.
In addition, you should also have a social media presence where you post links to all of your latest posts from your personal injury blog.
6. Online Reviews
You want to make sure your personal injury law firm is listed on all of the personal injury review sites so people can leave a review when they’re finished with their case.
It’s also important that you have enough positive reviews so that it doesn’t seem like everyone who hires you has an issue.
You could also create your own personal social media site for clients and ask them to write a few words about how they feel after hiring your personal injury lawyer — whether good or bad. This way, potential customers will know what happened in each case before contacting one of the personal injury attorneys at your practice.
7. Track Every Lead
You want to make sure every personal injury lead is tracked so that you know where they’re coming from.
You can use a tool like HubSpot’s marketing automation software or Google Analytics to track all your leads. The results will help you figure out which marketing campaign is working the best for you.
8. Work With Legal Leads Services
One marketing strategy that is worth considering for your practice is working with an auto accident leads company. This way, they’ll take care of all the personal injury lawyer lead generation so that you can focus on practicing personal injury law and not performing personal injury lawyer lead generation.
Market Your Personal Injury Law Firm
The goal of personal injury law firm marketing is not just about getting new clients but also keeping them. The same techniques that help bring people in will keep them around too. You should be using these personal injury lawyer tips as part of an ongoing campaign.
For more interesting tips, keep reading our posts.