Marketing plays a vital role in the growth of any brand, and the cosmetic industry is aware of that, plus eyelash manufacturers are no exception. A customized eyelash packaging box offers the makers an easy yet affordable way to market their product.
Lashes will always be the cornerstone of every woman’s makeup routine. So, it is safe to say that demand for such ornaments are not going to go down anytime soon. Whatever style or sized lashes you sell, they aren’t going to market themselves, and there is always a need for advertising your product. That is where eyelash boxes come into play, and companies have successfully used them to get their marketing message across to consumers. There hasn’t been a single successful eyelash brand in recent history that reached high sales without utilizing their packaging as a marketing medium. Besides, a lash box, although small, has plenty of potential to have marketing material printed on its surface. You can do anything from simple branding all the way up to social media promotions and run offers by adequately utilizing your product’s packaging. If you aren’t sure how it is possible to promote your lashes through the product’s packaging, we suggest you keep reading.
Use The Packaging to Tell Your Brand’s Story
You can accomplish a lot by carefully utilizing your lash boxes. Brands have been using their product packaging to make their stories heard for decades. Most brands think they can only add simple information such as usage instructions or tag lines to their lash boxes. However, by working with a professional packaging designer, you can get a lot more done in storytelling using your product’s containers. You can use storytelling to let customers know what your values are. Things like what does your brand care about, and how can your brand help solve a problem that customers may be facing?
By knowing your brand’s story, customers can personally relate with your company and get a lot more done in direct marketing. Customers aren’t just interested in brands for their products and services. When it comes to fashion brands such as eyelashes, you can get more sales if your customers are loyal to your products and services. One way to build brand loyalty is by letting customers know that you care about the same values they do. When customers know that your brand offers some services that they can resonate with and are a part of a bigger picture, they will feel pride in shopping from you. When you start designing your packaging while keeping the storytelling aspect in mind, you will realize how effective your lash boxes become in attracting new customers and retaining old ones.
You Can Give Your Customers Free Samples of Some of Your Other Products
If you are a fashion brand, then chances are lashes aren’t the only product you might be offering. However, fashion and cosmetic companies often struggle to get recognition for their product range when focusing on a single product such as eyelashes. However, eyelash boxes allow you to give customers free samples of your other products. Packaging companies can design special two in one packaging exclusively for running such free sample promotions. If customers love your lashes, they will like them even more when they come bundled with some other equally impressive samples.
You can create specialized miniature sachets or containers that can be packaged and sold in bundle packaging. Not only will customers appreciate the gift, but this short-term promotional technique is going to give your customers a taste of something they might have been missing. Free samples are a proven marketing strategy to get customers to try your product and get more out of your product’s packaging. You can also get valuable feedback about your product by sending free samples to customers and asking how they rate the sample. There is an additional option to incorporate social media into the free sample mix for creating polls and asking those who received free samples about how they liked the sample.
Makes Your Product More Attractive to Customers
Custom boxes have long been used as a way to make products inside them look more attractive. The fashion and cosmetic industries are all about glamour and styling, and companies understood this fact long ago. The more unique and stylish your product packaging is, the more you can gain in terms of sales and revenues. The higher the quality of your lash boxes, the more customers perceive your brand as a luxury brand. Given the increased competition in the fashion industry, brands constantly struggle with other lash manufacturers to get noticed. So the more prominent your lash boxes are, the more marketable they will be.
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You can add custom graphics, taglines, shapes, and even designs to a lash box to make it stand out. Packaging and design companies are experts in taking an ordinary-looking lash box and making it a masterpiece. You would be surprised to know how little you have to spend to gain a serious boost in the marketability of your product’s boxes. There has always been a race in the lash industry to create unique yet easy to use packaging. When companies are trying to look the part they advertise, copying your competitors is never a good idea as it leaves you at risk of losing your customers.
Custom Lash Boxes Add to The Experience of Customers
Businesses have gone far beyond the simple product-based business models. Modern lash companies sell an experience to the brands, and a lash box is considered a significant part of the experience. You can add accessories and add ons to an existing lash box to make it more marketable. A lash box that is easier to open/close and has added trays and cushioning for the lashes will become a unique selling point for your brand. You can then use this selling point when running your marketing campaigns.
Next, we’ll look at some commonly asked questions regarding eyelash packaging and its marketing.
Are Marketing-Friendly Lash Boxes More Expensive?
Designing and modifying a regular lash box with the help of a lash box manufacturer is usually free of cost. So you don’t have to pay extra for the design and modifications, and you only have to pay for the actual boxes and materials used in the box.
Can Marketing-Friendly Packaging Still Be Environmentally Friendly?
Yes, you can get almost any type of lash box made with eco-friendly materials. All you have to do is select the environmentally sustainable material of your choice. Packaging companies can add the same graphics, fonts, patterns, and designs you used in non-eco-friendly packaging to your new green lash boxes.
So there you have it lash boxes are not just meant to package and send away your products, but they have real marketing benefits associated with them. By putting a little bit of time and effort into your lash boxes, you can turn an ordinary lash box into a marketing marvel.