Social media platforms have been critical marketing tools for quite some time. They have grown in importance so much that even those implementing SEO are ready to use social media marketing in tandem. However, the advancement of technology and the changing user expectations have brought about a complete makeover of the content type used for marketing.
Text content is now passé, at least for those who have high ambitions of faster online growth, and over the last decade, image-based content became the staple choice of marketers. As a result, marketers started relying heavily on the powers of Instagram to generate higher engagement by using images as content. Soon, Instagram became the most preferred social media platform for marketers who could gain considerable mileage in marketing through wide exposure and high visibility.
In a survey conducted in 2020, 92% of marketers reposed their faith in videos for marketing which formed a part of their marketing strategy. The figure is a startling revelation about the rapid rise in the popularity of video marketing when a similar survey conducted in 2015 showed that 33% of marketers showed interest in video marketing. It is also a clear indication of the shift in consumer choice and behavior that underlines the strong attraction for videos.
Instagram is more marketer-friendly
Meanwhile, Instagram kept adding more video-friendly features that allowed posting videos at various places on the platform. It triggered a massive shift in the marketing strategies as marketers latched on to the opportunity of using videos for marketing which had much higher appeal than photos. As videos continued growing in importance and popularity, they soon became the primary marketing tool accompanied by traditional marketing with photo content on Instagram.
Create a video marketing strategy for Instagram
There are numerous strategies for video marketing on Instagram, but you must consider what is best for achieving your business goals. On the other hand, you must be familiar with the Instagram features that help creates high-quality video content suitable for uploading on the specific Instagram interface like Instagram Stories, Instagram Reels, and IGTV or Instagram feeds. Since the choice of the interface impacts the kind of exposure or Instagram views the content receives, it influences the Instagram strategies too.
However, there are some standard rules for gaining high visibility for your video content, similar to other types of content. For example, garnering likes for image-based content is the way to gain popularity on Instagram. For video content, it means garnering as many views as possible in the shortest time to gain instant fame that translates to high visibility and high engagement.
Ideally, it would help if you aimed for garnering Instagram views organically, but since it takes much time, you will lose your competitiveness. To gain instant popularity, subscribe to Leoboost’s Instagram view service, which gives instant access to a sizeable number of views on which you can build your organic campaign. Buying views is the way to buy some time for your organic campaign and build your popularity on a solid foundation right from the time you upload your videos.
Mind the technical aspects of video creation
Creating your videos without engaging professional video makers is good enough to start your video marketing campaign on Instagram. However, suppose you have some amount of creativity and a clear vision about your marketing goals. In that case, it is possible to create attractive videos by using the camera of your smartphone and some editing apps. This approach perfectly suits the format of Instagram Stories, where the focus is much more on telling credible and touching stories rather than focusing on the technical qualities of the videos.
However, keep in mind that short videos are highly impacting, and keep your videos between 3 and 60 seconds shot in MP4 format. Although there is no limit to the file size you can upload on Instagram, do not exceed 50 MB regardless of the orientation – portrait, landscape, or square. Maintain the aspect ratio between 1.91:1 and 4:5, which is the maximum.
Video sharing options
To upload videos on Instagram, you have the choice of uploading pre-recorded videos or shoot videos directly in the app. If you choose to upload pre-recorded videos, you can access your camera roll by tapping on the ‘+’ sign at the bottom of the Instagram screen and then selecting the ‘Library’ option. Then, after scrolling through your camera roll to pick the right video, choose the suitable dimensions of the image by selecting the correct aspect ratio set to ‘square’ by default.
For presenting multiple videos in the form of a carousel, tap on the ‘album’ icon located on the right side of the screen. There is also an option of uploading multiple videos clubbed into a single video during sharing. However, maintain the maximum video length of 60 seconds no matter how you want to present it. Sharing videos is just the beginning, and the real challenge is to garner maximum views in the shortest time.