When you want to expand your business to new countries there’s a whole new group of opportunities that present themselves, but you shouldn’t get ahead of yourself, before you can get started you need to know about international SEO because it’s the key to global growth organically for businesses.
What’s international SEO?
International SEO is the process of optimising a website, so it performs well in search engines outside a business’s country of origin. This can be challenging due to things such as language barriers, local search engine algorithms and cultural differences. That being said, if you follow best practices and plan out a strategy well enough it is possible to rank high in foreign markets and find new people to enjoy your business and what it offers.
How is International SEO different from regular SEO?
International SEO is geared towards international markets where regular SEO is geared towards local markets.
This is only the tip of the iceberg; International SEO considers the different language and cultural preferences of different countries. This means keyword research should be done for the target market and content should be in the right languages. You should always keep in mind the fact that Google is not the most used search engine all over the world.
National SEO however is all about ranking high on Google in your core language in often one or two regions that speak the same language. So a company based in the UK might accidentally rank in the US, but their main target market is often still the UK. They are unlikely to rank high in Spain for example.
Why is international SEO so important?
There are many reasons as to why international SEO is so vital. The first and most important is that digital marketing is very much growing as people get more connected online. With this comes a want to reach markets beyond a home market. This isn’t just a want on the side for businesses, it’s a demand.
International SEO can be a fantastic way to tap into new markets and reach more customers. By optimising your website for international search engines, you can reach new audiences that may already be interested in a product or service you provide.
Lastly, international SEO can help you become an authority in these new markets and this then leads to a great increase in overall profits in the long-term.
How to correctly optimise for international SEO?
It’s not easy to optimise for international SEO.
· The first step is always to choose a good domain name and domain type for international markets.
· The second step is to make sure content is properly available in the language of your target market.
· Next up is using hreflang tags to indicate to Google which version of the website to present.
· Then you should make links from high quality websites in the target country.
Of course, this is brief and there is a lot more that goes on behind the scenes.
What pitfalls are there?
There are common pitfalls digital marketers see often when it comes to international SEO, and they are as follows:
1. It can be hard to know which keywords to target in each language and you can quickly lose track of tracking keyword performance.
2. It can be hard to manage cross domain redirects and this is what redirects you to the correct version of the website for the region. These can be hard to set up and manage especially if traffic grows.
3. It can be hard to make relevant content for international audiences, especially considering cultural differences and audiences you’re targeting.
How can I benefit from professional International SEO services?
When it comes down to it, the way to do international SEO with the most success is to lean on a professional International SEO company. It’s true that they can help you rank in search engines, but they’re help goes beyond this to actually help you carve out a long-term presence in the countries of your choice.
For The Long Term, There’s Perfect Link Building
When you want to work with a great international SEO company you should really read more about PerfectLinkBuilding. Their team has many years of experience in the field and with their ability it gets a lot easier to navigate the complex world of link building.
Check them out here: https://perfectlinkbuilding.com/uk/services/international-search-engine-optimisation-seo-services
Perfectlinkbuilding.com
55 Bisson Road, London E15 2RF
