Ada 28m Seriescoldeweytechcrunch – Hofmann Group will present Ada 2.8m Series at the IBM Watson Innovative Tech Expo in New York City, NY on October 27th 2016. The event brings together IBM Innovation specialists and some of the most talented creatives and entrepreneurs in NY to invent new ways with data. Hofmann Group is exhibiting the latest evolution of our ever popular design language Ada: The 28m series, which incorporates a radical departure from its predecessor’s curvy looks with contours based on Swiss precision engineering. Ada 2.8m Series embodies the need for a new and unique design language. With its wide range of expressions and angles, the Ada 2.8m series has been named “Thought Leader in Product Design” by The Journal of Product Innovation Management (JPI).
This latest version of Hofmann Group’s Ada language lends itself to a stunning array of applications and enhances reuse potential in building brands and businesses with obvious benefits; not just aesthetic ones. Many design-centric enterprises are using Ada today in their marketing and content creation, with many more potential applications in the future.
Posters to be exhibited at the IBM Watson Innovative Tech Expo:
The success of this series has been proven by its award nominations from major design and engineering magazines, including IDWeek and Design News; as well as numerous esteemed industry awards. Never before has an object-oriented product design language received such critical acclaim from some of the most influential industry leaders. Hofmann Group is proud to have created the only language capable of providing such a wide range of designs, giving clients who purchase the Ada 2.8m series access to thousands of design variations.
The new 28m caliber is conceived with a precision approach, whose precise lines and angles give it a look that is as accurate and precise as its performance. By removing its predecessor’s curved surfaces, the new watch maintains an astoundingly thin profile while maintaining revolutionary breakthroughs in timekeeping precision.
The new series introduces a new, wider range of design variation possibilities with refined contours. The result is a more dynamic look that is healthier for the consumer’s lifestyle and more easily configurable by the manufacturer.
The watch’s case has been designed from the ground up to provide unparalleled performance in climate extremes, adding to its all-day water resistance and endurance in sporty situations where impact resistance might be required. The 28m caliber’s case is designed to be a mini-fortress, and its precision engineering has been validated by independent testing labs including the Swiss Nanotech Laboratory of Neuchatel.
The Ada 2.8m series was conceived with a precision approach, whose precise lines and angles give it a look that is as accurate and precise as its performance. The result is a watch that maintains an astoundingly thin profile while maintaining revolutionary breakthroughs in timekeeping precision.
In order to provide its customers with the most accurate timekeeping possible, the 2.8m caliber uses a double-guilloche chrono dial for its second hand, which allows users to read elapsed minutes precisely with no variance even over long periods of use. The 28m caliber’s second hand is anchored with such precision that it will glide along the dial at an interval of less than 0.002 seconds per minute.
