Facebook is one of the largest social media websites in the world and even though Facebook has been on a downward spiral lately it still remains one of the most used apps in the world.
Engagement on Facebook is a little different from the other social media websites, Facebook uses a lot of metrics to measure engagements and there are multiple ways to engage on Facebook.
If you want to gain popularity on Facebook then different types of engagements are the key, better engagements also result in increased reach, and better reach helps to accumulate followers faster which also ties up with popularity as previously mentioned.
Optimizing your page and content for social engagement would do wonders for you. Here are some resources to help you boost social engagement on Facebook.
- Stick To The Plan
You can easily get overwhelmed and lose sight of the goal when you see what other pages are posting on their timelines. Facebook is a melting pot of creativity but you mustn’t undermine your own creativity and start copying others.
You are likely going to be influenced by other people on the platform but stick to your own plan, people these days don’t use Facebook to discover new things, the platform has settled down and the users know what they want on their timeline, stick to your own niche as it is highly likely that people will follow you only for a particular type of content.
You can branch out your brand by creating other pages under a brand name and use your main page to promote your new page. Don’t post anything that would harm the niche image of your page as your followers will be confused by the conflicting posts, and not to mention that anything other than your established niche would fetch you poor engagement.
- Promote Your Posts
Facebook tries its best to provide a level playing field to both the big corporations and smaller creators on their platform, their advertisement program that extends to every creator is another attempt at bridging the gap between big productions and small-time creators.
Analyze your content and its success and select a few posts that are generally appealing to your audience and promote them through Ads, this way you can reach a large number of people more easily and if your best performing content is well received among people then you can expect massive growth in a short amount of time.
Always be consistent with your content and try not to get repetitive, make a conscious effort not to repeat any posts or anything that is too similar to your prior posts. Every social media platform rewards consistency, being consistent on your page will help you attain more organic and natural growth, you won’t have to deal with losing a lot of followers instantaneously. Don’t spam your followers with a barrage of posts, time your posts appropriately and ensure that there is a gap between every post.
You can’t expect to increase engagement when you yourself don’t engage with your followers, interaction with the audience is always positive, people love it when their favorite page interacts with them and encourages other followers to interact with each other as well.
Try to use captions that prompt people to comment on your posts, asking questions is a good way to get a response out of people, and when you ask questions make sure that you reply to questions as well, try to be witty and humorous with your audience to enhance your brand image, humor is the easiest way to gain popularity but remember to keep your humor within the boundaries of good taste.
- Venture Out Of Facebook
Ideally, you should always aim to create a presence on every social media platform relevant to your content, if you have a sizable audience on multiple platforms then it is possible to promote yourself across platforms, you can very easily farm your Facebook likes into Twitter followers and vice-versa.
Every social media platform inherently has a shell life and platforms slowly lose their relevance, they never go out of the picture but there are constant ups and downs, therefore, it is important to create a community on multiple platforms so you can keep your other pages relevant as well.