Modern businesses are always looking for the next big trend that they can jump onto. Being able to adapt and hop onto a trend quickly allows businesses to get the edge over their competition. One of the latest trends that businesses are starting to adapt to is HubSpot. You’re probably wondering what HubSpot is? HubSpot is one of the best Customer Relationship Management systems on the market.
These powerful customer relationship management (CRM) systems are software platforms that help businesses manage their interactions with customers, clients, and sales prospects. It provides a centralised database for customer data, allowing businesses to have a complete, holistic view of their interactions and interactions history with each customer.
But, CRM systems are not just about keeping your customers happy. These powerful platforms can power your business to new heights if you use them correctly. In this article we’re going to explore the power that you can harness by using HubSpot, and how you can use this platform to grow your business exponentially.
HubSpot is a powerful tool in your business
HubSpot is a cloud-based customer relationship management (CRM) platform that helps businesses to attract, engage, and delight customers. The platform offers a suite of tools including a Marketing Hub, Sales Hub, Service Hub, and CRM software to streamline and simplify business processes.
Businesses of different sizes and industries all around the world have started adopting HubSpot. From the Boston Celtics to Samsung, and even the United States Air Force — you know you’re in good hands if these major businesses trust HubSpot.
But why exactly is this platform so powerful? Using HubSpot can help you improve customer engagement, boost team efficiency, and gain a 360-degree view of your customer interactions and data. There are several key features that make HubSpot an attractive package for any business.
First of all, the system integrates all your customer data in one place. HubSpot offers a centralised database to store all of your customer data. This makes it easier to access and manage customer interactions across different departments from anywhere, and at any time. This is ideal for global companies that have offices in different countries, and even for smaller businesses that use a remote working environment.
HubSpot also improves customer engagement — which is what every business is after. With HubSpot’s marketing, sales, and customer service tools, you can create a seamless customer experience and improve customer engagement by personalising your communication and interactions. This leads to customers who feel more connected to your business on a personal level.
The unified system that HubSpot offers boosts team efficiency. HubSpot’s tools automate many manual tasks and provide actionable insights, freeing up time for your team to focus on more strategic activities.
HubSpot offers a robust set of features through its “Hubs”. The platform has a comprehensive suite of features, from lead generation and management to customer service and reporting. It’s designed to meet the needs of businesses of all shapes and sizes, which means that HubSpot can be integrated into any business — whether you’re a solo entrepreneur or a global corporation.
Why HubSpot is unique to other CRM systems
The majority of CRM systems can offer the features that we discussed above. However, there are two elements that make HubSpot stand out from the crowded CRM marketplace — affordability and flexibility.
When it comes to affordability, HubSpot is on par with other CRMs in its range of features. However, it has one advantage over the rest in that it can be used for free. Most CRM systems can be used for free for a limited time (such as 14 days for example), or they can be used for free for a limited number of users (in most cases it’s a maximum of two users).
HubSpot, however, can be used for free for an unlimited number of users forever. You will be limited in features such as a restriction on the number of contacts in your database, HubSpot watermarks on emails, and one single sales pipeline. But, this is where HubSpot’s flexibility comes in.
HubSpot has three different “Hubs” (Sales Hub, Marketing Hub, and Service Hub) as mentioned earlier. Each of these Hubs can be upgraded independently, allowing the business to prioritise the package that they prefer. For example, a business can choose to remain on the free package for the Sales Hub and the Service Hub, but choose to upgrade their Marketing Hub to a paid version so that they can access new features that will help them to attract leads.
Using HubSpot to grow your business
The main reason why businesses are hopping onto the HubSpot train is because of the platform’s ability to rapidly grow a business. There are several key factors that allow HubSpot to grow businesses at a vast rate.
Firstly, the CRM helps businesses to attract more leads. This is done by creating and optimising your website, running targeted ads, and utilising search engine optimization (SEO) best practices. You can increase your website traffic and attract more leads to your business using all of these marketing strategies.
Any leads that are introduced to your business through the marketing efforts can then be nurtured into customers. HubSpot’s lead nurturing tools can help you to move leads down the sales funnel by providing personalised and relevant content and communication. This is a powerful marketing modern marketing strategy known as inbound marketing — something that HubSpot specialises in.
HubSpot can also help businesses to optimise their sales process. With HubSpot’s sales tools, you can streamline your sales process, automate repetitive tasks, and prioritise your sales activities to close more deals faster and work more efficiently.
Modern society is all about speed and satisfaction. Everything needs to happen quickly, and it needs to be top quality. HubSpot helps businesses to delight their customers with the Service Hub. HubSpot’s customer service tools can help you provide fast and efficient support to your customers, improving their overall experience with your business and increasing customer loyalty. At the end of the day, you’ll have customers that are happier and are guaranteed to come back, or even spread the word about your business.
Finally, by using HubSpot, you can gain valuable insights into your business like never before. HubSpot’s reporting and analytics features can provide valuable insights into your marketing, sales, and customer service activities, helping you make data-driven decisions and optimise your processes for growth.
