By now, you should know that the suitable way to drive traffic to your adult website is SEO. It is impossible for your site to rank without it. The SEO industry is an ever-evolving industry. Updates are added timely like BERT, Penguin etc and these updates sometimes wipe out most of the technique’s SEOs employ. For example, the penguin update made sure to erase paying for links and other web spam tactics. A lot of websites were wiped out when that update came out. For your adult website to rank, you need to be on top of your adult SEO updates game, so your website doesn’t fall into the hands of bans.
Although, the SEO industry is evolvable, there are some techniques that never go out of style. We call them the evergreen techniques. This article will point out these techniques and also the latest adult SEO trends you can implement to improve your adult website ranking.
- Content Optimization
This technique has always been in the leading position of all SEOs including adult SEO. To optimize your content for adult website, you will have to:
- Produce relevant and quality content. Make sure the body of your content is in relation with your topic. Search engines go through the content in adult websites to provide the best results, this is why investing in your content is a bright idea.
- Run a keyword research and insert them into your adult website. Google suggest, Google trends, Google Ads keyword planner, are tools that aid keyword research. People often make the mistake of overcrowding their site with keywords. Do well to avoid keyword overstuffing, instead, use synonyms. Your adult website should contain more of long tail keywords because they are well detailed and have longer word counts. Their conversion rate is 70%-80% which is a lot higher than short tail keywords that own about 15%-20% conversion rate. An example of long tail keyword is “red wine wineries near me”.
- Use meta descriptions. Meta descriptions give users a glance of what your content contains. Your meta description should be concise, compelling and include the keyword.
- Check for content decays. Content decay occurs when the traffic of that content has dropped significantly over a period of time. This affects the visibility health of your adult website. You can spot content decays by using Google Analytics.
- Refresh your content frequently. Content refreshing is the solution to content decay. To do this, you need to repurpose the content; update the keywords. Keywords like kingdoms, rise and fall, so to be in touch with the trendy keywords, you have to make use of software like Moz, SEMrush and the likes that give updates on keywords
- Make sure your adult website covers the audience interest. The “People Also Ask” option on Google search makes this possible. Your website traffic will surely improve if your target audience thoughts are also a part of your content.
- Know your target audience. What age group consumes this type of content? What gender wants to see this kind of content? Having this information will help you curate content that meet the audience needs. Specific content possesses a higher traffic than generic content because it makes the audience feel seen. It is good adult SEO strategy.
- User-friendliness
This refers to the easiness of a website or how understandable it is. If your content is in place and your adult website is hostile to users, the visibility will decline. Below are some adult SEO tips to improve the friendliness of your adult website:
- Speedy results. We live in a fast-paced world and your website needs to reflect that. If your adult website takes forever to load, it will not rank on search engines.
- Navigational features are vital to your adult website. Users become frustrated when they cannot roam freely around your website. Make your navigational features visible and accessible.
- Push efforts into web design. The aesthetics of your adult website can improve your adult website’s dwell time. Dwell time is how much time a user spends on a page. Search engines take note of this and assume because users spend more time on your adult website, it is relevant.
- Your adult website should not be restricted to few mobile devices. Your traffic will take a big hit if you make this mistake. There are various kinds of mobile devices, restricting your website to certain mobile devices reduces your audience pool.
- Ensure your adult website can be viewed across the globe.
Algorithms are not stagnant; they move up and down. The only direction your adult website should be aiming at is up, and abiding by these adult SEO techniques will place your website at its desired spot.