Just like any other social media platform, the use of hashtags has become an effective way of targeting the right audience. Unlike earlier when online campaigns were not strategic, a change of tact has seen many brands achieve success through leveraging social media features.
Since Tiktok was launched in 2016, it has unlocked many opportunities for various brands. Aside from being a robust marketing and advertising platform, the video-sharing app can help your content go viral which is ideal in helping with the growth of your brand portfolio.
Besides helping you improve the visibility of your posts, using hashtags on Tiktok not only lets users find videos they are interested in but also get users with similar interests
However, the hashtags you choose to use depend on your niche and the objectives of your content strategy. On the flip side, the fact that a hashtag is popular doesn’t mean you have to use it. All you need is to monitor the hashtags that your competitors are using to have an edge over them.
In this article, we explore the most popular Tiktok hashtags that have taken the Tiktok video sharing platform by storm.
Before diving into trending hashtags on Tiktok, here is why hashtags are important.
Significance of Hashtags
Access to Industry Specific Content
Just as SEO is important for your website, hashtags are crucial for social media. Aside from helping your content reach more people, hashtags enable users to get content that resonates with their industry.
The bottom line is that hashtags let you get specific content in a particular niche. Online platforms are flooded with tons of content. As such, improving access to your content requires strategy.
With the number of Tiktokers users crossing the 1 billion mark, it is no doubt that most people may not be able to access your content if you don’t apply the right strategy. It is against this backdrop that the use of hashtags has become one of the most effective ways Tiktokers can pass their messages to the right audience.
In addition to increasing visibility and reach, hashtags not only help you identify competitors and potential brands that you can collaborate with. By seeing the type of Tiktok content other people are producing, you can align your content based on the hashtag and achieve growth.
Now the question is, are hashtags important? The answer is yes. Hashtags can not only be an effective strategy in building an online community but also let Tiktok decide who should see your content. This reduces the cost of advertising and boosts your marketing effort. The more strategic you are with your Tiktok content strategy the more effective your content strategy.
Widen the Scope of reach
Another important element in the use of hashtags is that it enables Tiktokers to expand their reach. While Tiktokers may not follow particular hashtags, they may favour them. The more people interact with the Tiktok content the more Tiktoks algorithm is likely to show the content to more people.
Therefore by using industry-specific hashtags, Tiktok will show your content to users that are outside your reach. As a result, you amplify your reach and acquire more followers that you may not have reached in normal circumstances.
The bottom line is that hashtags mainly aim to expand the reach of your content. To keep people glued to your content, you must put more effort and resources into producing quality content.
While buying Tik Tok followers is a common strategy that most brands are now using to amplify the reach, hashtags offer a more strategic approach to content strategy.
To succeed in any market environment, you should monitor what your competitors are doing to improve your products and services. As a result, you are likely to appeal to the target audience and generate more leads for your business.
Once you monitor and understand your market, you can create content that resonates with the target audience which makes it easy to navigate a competitive market environment. Even though Tiktok limits captions to 100 characters, you can use as many hashtags as you want.
Now that you know the importance of using hashtags on Tiktok, below are some of the most popular hashtags that you can leverage to connect with your audience.
While the list includes the highest viewed Tiktok tags, it doesn’t mean that all of them suit your needs. Remember important hashtags are only those that are relevant to your niche.
How To use Hashtags
Before choosing a hashtag, you must first ask yourself whether it suits your niche. This includes beauty, food, travel among other industries.
For example, if your niche focuses on food, you can use either #foodTiktok or #foodie. However, for effective use of a hashtag, you can include more specific hashtags in your industry.
To stay on top of the game, have an accompanying hashtag and respond with your version timely.
How to find hashtags
Study audience hashtag habits
Just like any other content strategy, digging deep to understand your audience goes a long way in churning out content that is relevant to that target population. Simply get inspiration from their videos and jump right into the conversation.
Tapping into the preexisting communities is ideal in combing through competitors’ content to get hashtags and expand your reach. Collecting insights from audience videos is ideal in using hashtags that resonate well with the target population.
Design branded hashtags
Although using preexisting hashtags is crucial, you can choose to use branded hashtags for your Tik Tok video content. Generally, you can invest in a branded hashtag to promote your campaign, product, or brand.
The main objective behind creating branded hashtags is to enable users to start using your hashtag organically. Alternatively, you can run a contest to popularise the hashtag. This can yield impressive results and enable you to collect important insights about your audience. In the long run, you will be able to expand your reach and engage with new users that are out of your network.
How to create a hashtag on Tiktok
Creating a hashtag on Tik Tok is simple. All you need is to type your preferred hashtag letters on your caption and share your video content. In other words, you can create a hashtag on Tiktok within seconds.
Having said that, you should create a simple hashtag that will make it easy for people to remember. Simply ensure that the hashtag includes the name of your brand or product. That will not only boost the visibility of your brand in the internet space but also make it easy for people to find you through the specific keyword.
Whether you are new or an established Tiktoker, hashtags can not only help you build your portfolio but also improve the visibility of your brand on the Tiktok platform. As the number of content creators on Tiktok surges each day, the need for a suitable strategy to remain on top of the game can not be underscored.
While there are tons of popular hashtags that you can bank on to connect with your audience, not all are important. In that regard, you can either create your hashtags or choose one that resonates with your brand. That way, you will expand your reach and unlock more opportunities for your brand.
As the popularity of Tiktok grows each day, more brands are getting attracted to Tiktok to get conversions. As such, the right choice of hashtags can help you maximize your reach and boost your portfolio.
We, therefore, encourage you to post using industry-specific hashtags on Tiktok to amplify your reach and build a strong portfolio on the video-sharing platform.