Influencer Marketing: How it Affects Your SEO (And How to Get Started)

SEO constantly evolves, and keeping up with new trends and algorithms can be challenging. But one thing hasn’t changed: high-quality content remains essential. And one of the best ways to create quality content is through influencer marketing. It is a marketing strategy that relies on influential individuals for brand promotion.

With influencer marketing, you can reach out to a new group of potential customers and tap into their audience. Because of this, it is becoming increasingly popular among businesses — the market became a $16.4 billion industry in 2022, and projections point to a future rise. Influencer marketing and SEO can improve your website’s ranking. Thus, here is how it works and how you can get started.

Diversifies and Strengthen Your Link Profile

Link profiles have a significant impact on search engine rankings. It includes both internal and external links. A Moz study found that a site’s authority and quality are among the factors that affect search engine rankings. Therefore, one must earn links from relevant high-authority domains, but that’s not easy.

A natural backlink from an influence can help increase your website ranking. Besides having the best authority link building service to help you build links, this can happen in several ways. You will probably have access to high-authority sites if you work with influencers on their websites. They bring high-quality backlinks because they create content and link to you.

Furthermore, you are more likely to get other people to share your link if an influencer shares it. As it grows in popularity, there’s an increased chance that higher-authority domains will pick it up and add it to their sites. In either case, it helps you build quality links.

Creates Unique and Intriguing Content

Creating content isn’t easy, but it’s crucial to improving your rankings on search engines. The quality, keyword usage, and readability of content are not the only factors Google looks at. It also examines the quantity and frequency of social shares. Interestingly, this factor ranked number nine in the above Moz study cited. Therefore, it is crucial to create content that your audience will enjoy. 

Developing captivating, shareable content for your brand isn’t easy, even for the most experienced marketers. Influencer marketing allows you to work with individuals solely dedicated to creating it. 

In addition to creating content for your site, influencers can create sponsored content for you. They may encourage audiences to make their content with your branded hashtag. Consequently, your brand will be more visible, and there will be more user-generated content.

Improves Social Engagement

The promotion of your content by influencers can enhance social engagement. The more their followers interact with your content, the more Google recognizes that it is high-quality and worth ranking. 

You can also boost your SEO performance on social media through increased website traffic. A social media influencer may link their followers to your website when they share your content. A sudden spike in traffic can also boost your website’s ranking.

There are a few things to remember when using social media for SEO: 

• First, it would be best to post high-quality shareable, and relevant content
• Then, ensure you’re posting on the right platform
• Finally, it would be best if you built relationships with popular influencers in your target market

How to Get Started with Influencer Marketing

Here’s how to get started with influencer marketing:

• Determine your key market influencers — Identifying influential people in your business is essential. Start small and work your way up instead of focusing exclusively on the most significant influencers. As a serious business owner, you should already have identified 10 to 20 influential people
• Produce engaging content — Keep your content relevant to your business. Create content that will engage your influencers. Your focus should be on providing value rather than selling products
• Share your content to attract your influencers — To do this successfully, you must put in the time and effort. Start building relationships with your influencers and share some of their content if you’re new to influencer marketing. Defining a clear strategy is essential. It’s best to identify people who enjoy your content already
• Boost social shares — Once you’ve established relationships with your influencers, you can collaborate and possibly co-create content with them. It is an excellent way to boost SEO and social media shares
• Scale — Once you’ve established relationships with several influencers, don’t stop engaging with new ones. Your website traffic and social shares will grow when you scale this activity

Conclusion

A successful influencer marketing campaign can have a lasting effect on your SEO results. A good influencer can increase your link profile with quality backlinks, website traffic, and conversion rate and enhance your brand’s and customers’ trust. Now would be the best time to get one.