How to know if your SEO, Backlink Building, and Web Design are working?

They say that the end goal of a business is to serve the customers and see them smiling. We do all the efforts in an urge to grow a business and reach these customers. Sometimes, these efforts fall and the business dies off. Sometimes, it is a slow death, but the business does not know it. It keeps on investing in toxic-hope. Similar things happen when it comes to the digital success of the business. People spend in the backlink building service ,UK, in SEO, in marketing, with hope. But, is there a way to know if the investment is falling at the right place. We spoke to PLB about it – Click here to Know more about PerfectLinkBuilding – and here is the wisdom that we got.

If they are making faces while eating your serving, but praising too, it is time to look again at your recipe.

User Signals and how to make use of them!

In the early age (no! not when we were foragers!), when the internet was a novel happening, it was a novice. Although it knew that people will try to trick it to the core, it did not have enough resources to tackle them off. People were stuffing keywords, buying good-quality backlinks at very very cheap cost in bulk from scam backlink building services. This helped them gain a higher rank on Google and thus get their business to reach a larger crowd. But then Google started to pace up and get ahead of them. Now, it uses supercomputers to judge websites through various ranking factors that relate to SEO, web design, and link building.

But, here is the thing – you might be doing everything related to these things, but how to know if it is working. There is a way – we call it User Signals.

What are User Signals?

User Signals are the signals that the users (those who visit the websites) send to the search engines about their experience. How?

Take this for example – Suppose you have just launched a Cafe in London. You have done everything right as per your thoughts. You have spent in flooring, in paint, in furniture, in coffee machines, etc. Now, there comes a lady with a glistening clutch in hand and a smile on her face. And just as she steps in, there she puts a hand on her nose, raises her brow, and returns. Here is a user signal that suggests that something is wrong. There is a damp wall in the corner. She did not say a thing but just signaled through her gestures. This same happens in the case when a visitor visits a website. The user sends User Signals that tell about the quality of the website and its content. When people go for a good backlink building service (UK), it results in better User Signals. These User Signals impact a website’s SERP rankings. Here is a list of these few User Signals –

• Bounce Rate
• Click Through Rate – CTR
• Return to search page rate
• Social Media Signals
• Dwell Time

User Signals and how to check these to support your SEO?

Now, it comes down to what are these User Signals and how you can check them to ensure that your efforts are paying off! We’ll brief about what are these signals and how you can check them one by one.

Bounce Rate!

Remember the example we discussed above, the newly launched cafe in London? Well, when the lady just came and went back from the door, it is what we call bouncing off from the website. The more users are going back just after coming in, the more your bounce rate is.

There could be any reasons why users are going back from the gateway.

• You have called them to the wrong landing page.
• You are optimizing your website for wrong anchor texts.
• Your website is lagging and loading very slow.
• There is a gap between what your title is about and what your content is about.
• The content is not of quality and is shallow.

To check bounce rate, you need to go to Google Analytics and check it. It will tell you what percentage of your users are exiting just after entering.

CTR or Click Through Rate!

Now, let’s take the above example of London Cafe. Now, a lot of people might be passing by your shop throughout the day while looking at your shop’s banner. But, not all of them enter your shop. The ratio between people seeing your advertisement, email, commercial etc. and the people who enter it actually, is the CTR. It is the ratio between impressions and clicks in an advert. To ensure that this rate is high, hire an expert backlink building service (UK) that knows how to design commercials and appropriate landing pages.

CTR tells if there is a flaw in your commercial or if there is a flaw in your website. You must try for a high CTR.

Return to Search Result Page!

Now, let’s again take the example of the London cafe that we have taken above, but with a slight change. Now, suppose there is a lane where there are many cafes side by side. An interested person enters your cafe, but after some time he exits the cafe and enters the shop beside. Why? Because he could not find what he was looking for.

Similarly, when a user searches on Google, that user clicks on a result. But sometimes that user does not find the right solution, so the user comes back to the search page and clicks another link. This signal gets taken by Google and thus gets considered in the future.

Social Media Signals!

At first, there were doubts if social media backlinks get considered while assessing a website. Do links coming from social media help? Does social media help at all or not?

The clarity came – backlinks from social media do not get considered, but, how people talk about the brand on social media gets taken as a ranking factor. If a brand is getting mentioned well on social media, Google considers it as a positive signal. Look for a backlink building service (UK) that offers Social Media Marketing. This will help you ensure that you are capitalizing upon the biggest ground possible.

Dwell Time!

It is the time that the user is spending on your website. A lower dwell time generally means the content is not engaging enough and is not answering what the user is seeking. One must make sure that their content is engaging, their navigation is simple and smooth, and their web design a charm. Try to serve value to this world, and this world will serve you back what you deserve.

To check it, go to Google Analytics and look at Average Session Duration.

The success of a business at the present date depends upon its digital success today. If a website is reaching the larger chunk, and reaching well, it is ready to gain what it deserves. One must ensure that the website is excelling at SEO, links, and web design together. This might demand a little bit of investment too. When going for a backlink building service (UK), look for an expert one that works creatively. If you live in the UK, US, or Australia, you can check out PLB – Click here to Know more about PerfectLinkBuilding and how its experts have been helping businesses to gain 400-500% growth.