Since the first quarter of 2020, we are moving on a different online landscape, whereas our world has officially entered the era of Digital Darwinism. If businesses want to stand out in their respective niches and reach the top of SERPs, they can no longer rely on educated guesses and pre-defined business operational frameworks.
While businesses can render numerous benefits from the services of the best digital marketing companies, such as PPC agency in London, they also need to look out for the top-trending digital marketing trends if they want to survive and thrive in the rapidly changing and rapidly evolving online markets of today.
Here are the top three innovative digital marketing trends that businesses cannot ignore in 2021 and beyond. Read on to learn more!
In case you haven’t noticed it already – AI (artificial intelligence) is running at the core of nearly all aspects of life, which is why businesses need to pay special attention to AI and AI-integrated optimization. It wouldn’t be wrong to state that AI provides businesses with the greatest commercial opportunity of all time.
Any late-coming businesses that delay taking advantage of AI will lack a grave competitive disadvantage and lag behind their competitors within the next few decades. In case you are still in doubt, here is a list of the top reasons why businesses are using AI-integrated optimization in their digital marketing strategies:
- AI allows businesses, even small companies, to gain and maintain a competitive advantage in their respective niches.
- AI allows businesses to sync with other business models and explore other niches.
- A majority of the recently established businesses are using AI-integrated optimization strategies.
- AI is an effective way to reduce business costs (Uber uses K5 Knightscope).
- Customers will prefer AI-integrated products and services; whereas, a majority of suppliers will offer AI-integrated services.
VSEO (Voice Search Engine Optimization)
Since the first quarter of 2020, people have been using smart speakers to search for things online, which has led us to the importance of VSEO, also known as voice search engine optimization. Since 2020, voice search has been used by more people and hence changed the way SEO works.
You might have experienced the pop-up of SERP zero snippet, which tends to appear in response to voice searches. Also known as “Position Zero,” SERP position zero is more important than ever before. It has been estimated that soon, most internet searches will be conducted through voice search and without a screen.
Since most of the resultant answers will be obtained through the zero snippet, new entrepreneurs and businesses will need to pay special attention to VSEO (voice search engine optimization).
Content is Still King!
We might have moved on to a new digital era, but the content is still king in digital marketing and SEO. Ensure that your business website contains useful information, videos, infographics, etc., that would provide people with a solution to their problems. In other words, business owners and digital marketers should view their website content from the viewpoint of a potential buyer and optimize their business content accordingly.