Almost from the moment of its inception, the microblogging service immediately took pride of place in the top five most popular social networks. Every day there were more and more users who left countless tweets. Thus began the era of Twitter in business. Today, it is actively utilized not only for entertainment and exchange of opinions, it is an influential platform for broadcasting concepts and a remarkable marketing tool.
Here four basic principles that may help a novice businessman to promote on this social network:
Many business owners use their usual PR methods to promote their brand online. However, they forget that these strategies do not work here. Twitter requires a completely different approach. One common mistake companies make is broadcasting news headlines and corporate blogs to the Twitter feed. On the one hand, the corporation seems to be present on the Web, but in fact it is not. Users need reliable data, real experience, advice and consultations.
The second equally important mistake is the judgment that the more friends, subscribers and followers, the better. No! Twitter power is determined by the quality of retweets and the density of the target audience.
You should share interesting and useful ideas. Then they will be reposted and commented on. Almost 70% of retweets contain links. Remember that in social networks they judge a person or brand not by their profile, but by their recommendations, likes, and retweets. According to research, about 5% of all conversations on Twitter reach the third level (tweet-reply-reply-reply). When leaving comments, remember that not everyone wants to read your correspondence. Be brief.
Having a presence on Twitter improves communication between your brand and followers and increases brand awareness. It can help you drive more traffic to your site, connect with influencers, and send out real-time updates. Ignoring social networks while growing your business is like missing half the profits because no one will know about you. So if you’re not on Twitter yet, it’s time to sign up for an account.
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