Almost from the moment of its inception, the microblogging service immediately took pride of place in the top five most popular social networks. Every day there were more and more users who left countless tweets. Thus began the era of Twitter in business. Today, it is actively utilized not only for entertainment and exchange of opinions, it is an influential platform for broadcasting concepts and a remarkable marketing tool.
Tips for using Twitter
Here four basic principles that may help a novice businessman to promote on this social network:
- Produce as diverse content as possible. Don’t just write short text messages. Add interesting articles and shoot videos. Or find helpful resources and learn from them. For example, on the Bigbangram website, you can learn how to download a video from Twitter.
- Use cross-marketing tools to reach followers across other networks. If you need to draw attention, find capturing clips, download twitter videos and share content is other social media. Encourage your Facebook and Instagram followers to follow you on Twitter too.
- Be active. More than 90% of retweets are made in the first hour after the publication of the main post. Users do not follow the news as such, but only check the activity of their friends from time to time. The busiest period is from 10 a.m. to 4 p.m. Take advantage of this and tweet during these hours to get a meaningful announcement out to more people.
- Don’t be afraid to repeat yourself. If you want to share a significant news, do it not once, but several times. Just do not overdo it, the best option for increasing audience reach is to break the news in the morning, afternoon and evening.
Common mistakes of internet promotion
Many business owners use their usual PR methods to promote their brand online. However, they forget that these strategies do not work here. Twitter requires a completely different approach. One common mistake companies make is broadcasting news headlines and corporate blogs to the Twitter feed. On the one hand, the corporation seems to be present on the Web, but in fact it is not. Users need reliable data, real experience, advice and consultations.
The second equally important mistake is the judgment that the more friends, subscribers and followers, the better. No! Twitter power is determined by the quality of retweets and the density of the target audience.
You should share interesting and useful ideas. Then they will be reposted and commented on. Almost 70% of retweets contain links. Remember that in social networks they judge a person or brand not by their profile, but by their recommendations, likes, and retweets. According to research, about 5% of all conversations on Twitter reach the third level (tweet-reply-reply-reply). When leaving comments, remember that not everyone wants to read your correspondence. Be brief.
Having a presence on Twitter improves communication between your brand and followers and increases brand awareness. It can help you drive more traffic to your site, connect with influencers, and send out real-time updates. Ignoring social networks while growing your business is like missing half the profits because no one will know about you. So if you’re not on Twitter yet, it’s time to sign up for an account.