For the past few years, influencer marketing has been on high trend. Nowadays almost all companies no matter big or small collaborate with influencers for marketing purposes. But the fact is most companies do not get their desired results and their influencer marketing campaigns fail miserably. If you want to start an influencer marketing campaign then this article is definitely for you.
In this article, we will make you aware of 6 common mistakes that you must avoid during your influencer marketing campaign.
No Proper Planning
For success in anything, planning is the most important thing and the same is also for influencer marketing. Most companies start influencer marketing only to remain in the competition. Yes, most companies use this method only because their competitors use it. But you should know that every company is unique and the marketing strategy that works best for your competitors may not prove to be useful for you.
To avoid this mistake, you should first set the objectives that you want to acquire through this campaign. You should analyze how your company will be benefited from this campaign, will there be any drawbacks or not.
Collaborating With Random Influencers
Influencer marketing is a great way of reaching your customers. Some companies think that their influencer marketing campaign will only be successful if they collaborate with popular influencers such as big sports stars, film stars, etc. At a point, you might also think that collaborating with such influencers is best, as they have a huge follower base but you will make a mistake if you do so.
You should always collaborate with influencers who have a relevant audience base for your brand and whose values match yours. To get the maximum out of your efforts and investments you should try to collaborate with micro-influencers.
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Choosing Fake Influencers
This might sound bad to you but the influencer marketing industry is indeed full of frauds. And you have to be very careful while searching for an influencer to collaborate with. Well, if after reading this point you are worried about how you will know an influencer is authentic or not then stay calm we will tell you the simplest way to check that as well.
To check the authenticity of an influencer, at the basic level you have to check his or her profile thoroughly. Check the captions of the sponsored posts and see whether they are mentioning anything about the product and brand or not like why they are promoting that product, what are the benefits of the product, why do they prefer that brand, etc.
Collaborating With Bad Influencers
As said in the first point you should always try to collaborate with influencers that have a relevant follower base for your product. But this does not mean that you will just simply go and collaborate with when you will find one. Check the reputation of that influencer first.
Sometimes it happens that influencers become too much obsessed with earning more money and for that they collaborate with as many brands as they can. But you should know that doing this makes the influencers lose the creditability and trust of their followers. To check this, examine the comments of the followers on the sponsored posts of your intended influencer, if you see too many negative comments then you must understand that the influencer promotes too many brands.
Not Obeying the Law
You must keep in mind that there are laws that an influencer must thoroughly obey while posting sponsored content. As per the rule of the Fair Trade Commission, influencers must mention their partnership in their sponsored posts. Before finalizing your collaboration, check the previous posts of that influencer and make sure that he or she follows that law properly. Check in the captions whether the influencer uses hashtags like #ad or # sponsorship in their sponsored posts and every sponsored post should contain a phrase “Paid partnership with XYZ Brand”
To increase the engagement with your audience you need to be in touch with them in a consistent way. As mentioned in the first point you need to have proper planning before selecting your influencer in the same way you also need to have proper planning even after collaborating with the right influencer. Make a proper posting schedule and hand it over to your influencer. For better results, ask your influencer to post when the audience relevant to your brand is most active. It will be useful if the influencer posts at least twice or thrice a week. Too frequent posts will have a bad impression of your brand.
These are the 6 common mistakes that you must be aware of while starting your influencer marketing campaign. Keep these mistakes in mind and avoid them to start a successful influencer marketing campaign.