There are a lot of digital marketing tactics available, and one of the most effective until now is email marketing. Unlike other methods, email marketing proves to be very affordable. Several businesses ventured through this path and abandoned it halfway for not seeing any results.
Some, however, no matter how small their business is, continually master the art of email marketing and nail it after some time. Once they figure out what works best in email marketing, they push through until they succeed.
This is something your business can do too. Here are some reasons that you should start taking email marketing seriously:
Keep in Touch and Engaged with Your Audience
People nowadays check their emails via mobile, which is why sending them emails allows you to reach them in real-time. A personalised email that starts as simple as “Hi, you’re on our mind. Here’s what we want you to know” with their names mentioned can already catch their attention, especially when you send them at their most convenient times.
Well-designed emails and high-quality content will surely help you establish rapport with your audience and convert them into customers. The moment they agree to sign up for your email list, that means they already trust and enjoy your content from the start.
Email marketing allows you to engage with your audience too. People are accustomed to doing something to emails they receive—opening the email, clicking the embedded links, deleting some in the inbox, signing up, and more.
In light of this, emails can really be a great way to make your audience visit your website, call your landline, and do other actions you intend for them. In fact, a substantial number of sales are linked to email marketing.
Email Marketing Has an Easy Metric System
Through email marketing tools, you can easily measure how your email campaign turns out and figure out what works and doesn’t. You can keep track of the delivery rates, unsubscribe rates, bounce rates, open rates, and click through rates.
These metrics allow you to understand which can be tweaked or completely removed. Paying serious attention to the metrics can improve your email marketing strategy overall. There may be standard numbers as per surveys and studies, but it actually depends on the industry that your business belongs and who your target audiences are.
Some customers will want more than one email each day, but others at least once a week. You need to consider what they want. However, a good rule of thumb is not to send too many. Doing so may increase your unsubscribe rates. As long as you provide worthy content and know what your audience wants, you’re good to go.
Email Marketing Is Relatively Affordable
Cost is not an excuse for doing less or not pursuing email marketing, as availing services from almost any email providers are surprisingly affordable. You can already reach thousands of audiences for every message at a low cost.
A lot of email marketing service providers offer little to no charge. Mail Chimp, for instance, allows you to send 12,000 emails a month for free and is flexible enough to offer larger monthly plans that would let you reach 600,000 subscribers and more.
Vertical Response offers a one-month free service too that lets you send 4,000 emails, store 1,000 email contacts, as well as an upgraded higher-volume sender subscription. And if you look at SendGrid, they only charge £0.00049142 for every message if you use their Platinum Marketing email level.
At a low cost and with the right strategies, email marketing promises substantial returns. Further costs may fall onto the staff you hire for managing your email campaign, such as writing, scheduling, and sending emails, responding to queries, and more.
Email Lead Marketing Allows Targeted Messaging
Each of your audience targets differs in the stages of buying cycle. Some are still considering purchasing, others are yet researching and comparing products or services, whilst some may already be ready to purchase. It helps to categorise them in these buyer personas and from there, decide what content should be sent to each.
This technique is called lead nurturing or email lead marketing. Making proper categorisations allows you to effectively target these groups. Those who are yet in the considering phase can move to the next buying cycle when you provide them with quality emails, which would really take time. It takes patience to bring them into your sales funnel.
Email Marketing Makes Your Audience Aware of Your Brand
By having their email addresses, it means your audience already has a certain level of interest in your brand. Sending them further emails can help you increase their interest levels which can greatly help your brand stay in their minds. This is how you do brand awareness.
Facebook and Instagram ads are all there to increase awareness of your brand. Just make sure not to irritate your prospect customers by sending them several emails in a day. A lot of companies fall into the trap of merely selling to their audience through emails, increasing their unsubscribe numbers as a result.
You can try showing how active you are in the local community, which is a subtle means of building their trust. This also adds a sense of personality to your brand, thereby increasing your brand awareness.
Almost everyone has one or more email accounts, so email marketing is indeed a great tool for reaching a wider base of audience. Through appealing information such as discounts, new products, or promos, they might even forward your email to people they know.
In the end, email marketing is all about bringing your audience down to your sales funnel, slowly and surely. It will take time but it is a promising strategy to convert potential customers to buy your products or services.
Digital marketing firms such as Legend DigiTech can help you properly execute the job and other marketing methods. Reach us today!
