Creating video content as part of your marketing strategy is a highly effective method to improve customer awareness and increase your conversion. However, not all marketing efforts end in success. Sometimes even the smallest video marketing mistakes can have major negative effects on your brand’s image. An example of this would be showing an advertisement that may come across as disturbing, confusing, or inappropriate to some people.  

You could say that the main causes of failure stem from poor planning and lack of perspective. Most of us only see the bigger picture without thinking about the effort it takes to produce good video content. It isn’t easy creating quality content that can increase conversions. That’s why it’s best to have a trustworthy production crew to work with you through the entire process.

A lot can go wrong if you are not aware of the issues that can arise if things are overlooked.  To steer clear of potential dangers, we must address the video marketing mistakes that happen frequently.

5 Reasons Video Marketing Fails

1. Unclear Goals

Before anything else, you have set a clear objective for your ad. It has to be well-defined. If your goal is unclear or you try to aim for too many things at once, you run the risk of losing people’s interest.

Or worse, people might get the wrong idea about your business. This is one of the most damaging video marketing mistakes you can make because it does the exact opposite of what you want it to do. If you want your marketing plan to succeed, you need to know the purpose of the video content. Whether it’s to inform, showcase features, or increase your conversion is up to you and your marketing team to decide.

Your advertisement must also be centered around the target audience. You should already be familiar with your main buyers, but if you aren’t, that’s a red flag. Your marketing department should know who your biggest customers are. With the right audience in mind, creating the video content should go along smoothly.

2. Weak Content

If your video advertisement isn’t selling, the content may be the problem. Having weak content means that your ad fails to engage the audience or catch their attention. 

There are many reasons why this happens. It could be that the ad looks too average. Plain and simple ideas don’t generate attention. On the other hand, too many flashy effects and over-the-top concepts will distract your audience away from your product. This is why it’s always worth finding a creative copywriter to help make your video content both eye-catching and relatable.

Another case of weak content would be losing sight of the customer’s perspective and going straight to sales talk. No one wants to be pressured into buying a product, especially if it hasn’t gained their trust yet. 

Don’t make the content be all about you. Focus on the customers and address their concerns. Tell them how your product or service works and how it can help solve their problems. Be transparent. Building confidence in your brand is an important step forward and a reliable way to increase your conversion and create consistency with returning customers.

It is also crucial to include the Call-To-Action (CTA) in your video content. Without it, your advertisement could leave audiences confused, not knowing what to do with the information you just showed. It’s a known fact that CTAs increase your conversion, so be sure to always include it as a decisive ender. 

3. Unprofessional Production Team

Behind every good video is a skilled production team. But not all skilled production teams out there are professional. One of the most costly video marketing mistakes you can make is hiring an unprofessional team.

Your viewers are the critics of your video production. They can usually tell how much care was put into making the ad, and whether or not the quality looks professional. Things like old equipment, poor lighting, amateur direction, and rushed editing are all things that are painfully apparent in the final product.

To guarantee that your ad lives up to high-quality standards, it’s always worth investing in a full-service video agency that can cover all your production needs. 

4. Videos That are Too Long

One of the more common video marketing mistakes is making video content overly lengthy. Let’s face it, most of us don’t pay attention to things for too long. No one wants to see an ad, much less one that’s over a minute long. Your audience’s attention will continue to fade the longer your ad drags on. The most effective method is to be straight to the point when advertising your product or service.

Nowadays we see short clips dominating the space of popular social media platforms. We also know that platforms like Facebook, Tiktok, and Youtube are some of the best places to put up an ad. If you want to increase your conversion, create compact yet engaging advertising clips that can pique the interest of potential customers.

5. Ignoring Video SEO

SEO (Search engine optimization) is a term used by digital marketers to optimize online websites and content in order to rank at the top of search engines.

Explaining the importance of SEO and how it works in detail is a lengthy discussion in itself. Nevertheless, it remains a key factor in your brand’s visibility and online presence. Ignoring SEO could result in a waste of your marketing efforts because no one would be able to see it.

SEO in the context of video marketing means focusing on your target keyword phrases and optimizing your video content to appear in your audience’s searches. People will only know what you’re selling if it shows up as a result of their query. 

To accomplish video SEO, you will need to have your keywords visible on your video title, and naturally in the content as well. Make sure to use target keywords that people are actually searching for to increase relevance and achieve maximum views.

An attractive thumbnail is also a major decider of clickthrough rate. But it isn’t recommended to use clickbait thumbnails or titles for quick clicks. Long-term consistency should be the goal, which means being honest to your audience while still showing high-value content.

Advertising your business is always a worthwhile investment, both for your short-term goals and long-term success. If you want your video marketing to succeed and increase your conversion, get in touch with us so we can help you every step of the way!