Why Engage A Graphic Design Agency? 7 Arguments

Did you know that human processes image 60,000 times faster than text?

If you have a few precious seconds that people spend looking at your company’s ad/website or app, you have to use visual triggers to make the most of the time.

A creative graphic design agency is how you can make most of the time. Skilled professionals will create the graphic design that your company needs to generate sales.

In this article, we will cover 7 ways in which a creative graphic design agency can help your company.

1. Varied services

A creative graphic design agency doesn’t just manage one or two tasks but handles a range of activities.

Display Banners

Use conversion-focused display banners to market your product effectively and efficiently. The agency can create static or dynamic HTML display banners.

Email Template

Email is one of the popular methods of informing customers about upcoming sales, new products, events, and more.

A boring email template = no interaction.

A creative graphic design agency will create custom email designs tailored to your brand identity.  A unique design also means that your customers will immediately recognize your brand.

Logo Design

Step one of building a brand is having a unique logo. In fact, around 67% of small businesses would spend up to $500 on a logo.

The kind of company you are in should be reflected in your logo through color, font, and style. Such variations also help attract the right demographic. For example, a luxury brand’s logo will be much different from a budget-friendly brand’s.

Creative graphic design agencies have years of experience and expertise in pro design tools. They can assess your needs and help craft a high-quality logo your company serves.

Corporate Assets

Creating corporate assets can be a pain.

But your agency can create these assets for you with the help of a brief or blueprint.

They will ensure that each design is engaging and serves as an effective content marketing tool.

2. A structured process

One of the biggest perks of hiring a creative graphic design agency is that they have a tried and tested process. They’ll ask what they need from you and give you the desired outcome.

You don’t have to second-guess or anticipate big errors.

• The agency will first discuss the details of the design project clearly so that they can understand what you really need. Depending on the details, they will give you a timeline.

• Then planning begins and the agency will give you the wireframing based on your specific requirements. At this stage, the format, approach, and style of the design are decided.

• Once the specifications and wireframe are finalized, the team will start working on the design aspects. You can communicate any modifications or suggestions you have.

• The agency will give you the first draft of the design for your review and feedback. The final draft will be given after the feedback is incorporated.

3. Can build customer recognition

Building recognition and trust with your brand require consistency in presentation.

How to achieve that?

Have core designs. Create designs that can automatically be associated with your company. They don’t all have to be the same design but can be subsidiaries or derivatives.

For example, The Body Shop has a circular design that represents the company. The design is accompanied by ‘THE BODY SHOP’ written below it on products. Because of the company’s consistency, customers can identify the product.

Not just that, the company has a style of packaging. With such graphic design elements, customers are able to visually distinguish Body Shop products from other products.

Create a consistent relationship between your website, products, and other marketing assets to connect all of the components of your brand.

4. Value for time and money

You will receive your required designs more quickly if you work with a design agency.

You receive high-quality designs more quickly since agency designers operate as a team to handle several requests at once, with each designer focusing on the area of the project where they are most qualified.

Plus, because they have a structured process there is less room for mistakes that require re-doing.

A lot of companies remain under the misconception that hiring a creative design agency will drain them financially.

If you do your research, you can find a number of agencies that don’t charge astronomical sums of money at reasonable rates. You can even find good professional agencies that charge between $25/hour to $40/hour.

The benefit of investing in high-quality design services is that you will have more opportunities to increase your revenue because these designs will attract more customers and improve conversion rates.

Additionally, money is saved when time is saved. Today, saving time saves more money than you might believe because time is more expensive than money.

5. Tap into your target demographic

We are smothered with ads. From your mobile phones to the billboards on the road, advertisements are everywhere we go.

This implies that your customers are also bombarded with these ads. They are not going to look at your ad for more than a few seconds. It’s your job to capture their attention in that short time frame.

You can do that with a graphic design agency that helps you distinguish your company from competitors.

With attractive designs that are meant for your target audience, you can capture the attention of your audience, persuade them that your company provides something worthwhile, and then motivate them to take action, such as completing a purchase.

6. Cater to different platforms

With a visual design, you can establish a unified brand image across all social media platforms. Start by opening an account on the social media platforms like Facebook, Instagram, Google Plus, Linkedin, and Twitter that you feel your audience will use most frequently.

Think of your brand’s design as a popular influencer’s face. What makes the influencer recognizable across platforms is their face. You have to accomplish the same job with the design.

The creative graphic design agency can also use custom-branded images in your posts.

You can use the same designs to market your products in any offline channels that you use, like flyers. This will maintain the design consistency of your brand.

7. Enhance navigation

Personalized graphic components improve navigation and usability.

Graphics make it simple to navigate a website or app, which has a significant impact on conversions and audience retention. This improves the customer experience.

Viewing fashionable visual elements and a unified composition also gives people aesthetic pleasure. Which means they’ll actually enjoy being on the website.

In today’s digital age, graphic design has become essential for building a strong brand image. Check www.serialdays.com.

You must ensure your graphic designs are attractive and unique because it determines how your customers will interact with your company. Hiring a competent creative graphic design agency to handle your graphic design requirements and assist you in building a much stronger brand would be really beneficial to your company.