Marketing has taken a twist over the years, especially now that entrepreneurs use social sites to create awareness about their ventures. Social media advertising has an advantage over regular marketing tactics since internet users spend a great deal of time finding entertainment.
Therefore, investing in marketing on any upcoming and established platforms is a great idea, but there is a catch – you have to pick the most suitable one that will align your intentions to a social site’s trends. How do you go about this? Here are some tips you can look into when selecting the right social platform for your business.
Consider your audience
Age, career, preferences, trends, and tech-savvy are some of the factors that determine what your audience prefers as far as social media is concerned. If you are targeting the younger generation, TikTok, Instagram, or Snapchat would be your go-to options. However, if your clientele base consists of people older than 35 years, the good old-fashioned Facebook would work for you.
This stand is taken from the view that the older generation finds it harder to keep up with trends, so they use social sites that are less complicated and familiar to them.
What are you selling to the crowd? Does your business deal with self-care products, corporate business products, destination and hotel guides, food, clothes, or do you deal with offering gaming services? Each social website is synonymous with a particular business niche.
For example, most business owners specializing in self-care, food, clothes, and even destination and hotel guides find it easy to advertise on TikTok, Instagram, or Facebook. The same applies to gaming and online entertainment services. It is easier for casinos in the most active gambling nations such as the UK to penetrate the market through IG or FB. These platforms are more relaxed now that users log onto their pages to find entertainment. Thus, UK slot sites can use these two platforms coupled with YouTube to reach more wager fanatics.
On the other hand, businesses that want to reach out to the corporate world will benefit more if they use Twitter and LinkedIn to sell their services, now that the most influential movers and shakers spend their social time on those two sites.
Evaluate your goals
What do you intend to achieve through your interaction online? Are you trying to build a relationship with your clients, create awareness, or increase your viewership? Whatever your goal is will determine what platform you will utilize.
For instance, Twitter is a good place to help shine some light on your business, thanks to the fact that most of its users are entrepreneurship-minded. As such, if you post anything that is business-oriented on your Twitter handle, it is more likely to have an attractive reception than if you did the same on Facebook or Instagram.
Financial muscle is a factor you cannot ignore, especially since all social sites charge differently depending on your advertisement choice (either through cost per click or cost per thousand impressions).
Twitter is generally the cheapest since it will cost you $0.38 per click. Facebook follows it closely at $0.79, then Instagram at $3.56, and LinkedIn at $5.26. FB and Twitter offer the best rates, but you may not be able to reach the top-notch clients that you want on these sites. LinkedIn offers premium rates because any interaction with users on that site usually yields significant fruits.