Design thinking has been seen as the key to innovation, as well as a cure for stagnation for a long time now. It has been credited with incredible achievements, such as turning Airbnb from a failing startup to a billion-dollar company. It’s a concept that’s becoming increasingly difficult to dismiss, but despite such high-profile success stories, it’s still shrouded in mystery.
Design thinking is an idea as well as a method for solving complicated problems in a user-centric style. It concentrates on creating realistic outcomes and solutions that are technically attainable, economically viable, and which meet human needs.
The types of challenges that design thinking solves are what distinguishes it. We’re not talking about simple, common problems with tested answers when it comes to the difficulties that can be tackled with design thinking. We’re talking about really difficult situations that defy traditional methods and approaches to resolve the problem, and rather come up with more sophisticated ways and innovative ideas.
In this article, we will discuss the principles of design thinking.
Principles of Design Thinking
While design thinking is an important part of the user experience/interaction (UX/UI) design process, its concepts come from a wide range of fields, including architecture, psychology, and business. Design thinking is a step-by-step method that can be used in practically any profession that involves user-centric problem-solving. This means it concentrates on the problem’s outcome or solution — rather than the problem itself.
- Expansive Thinking
Expansive thinking, usually referred to as brainstorming, is the process of coming up with various solutions to a problem or improving a product or a situation. Instead of trying to come up with a single perfect answer, consider reframing the problem or looking at it from various aspects to come up with multiple alternatives.
Developing a holistic vision needs a conscious and attentive approach. Design thinking involves identifying the project’s main stages and determining the ultimate goal.
The ambiguity rule: Ambiguity is unavoidable – explore the boundaries of your knowledge, your ability to influence events, and the freedom to view things in new ways.
- Collaboration
Collaborative design is a method of sharing knowledge about both the design process and the design content among designers from various disciplines. They do so in order to develop a shared understanding of the design situation, which is the goal of the shared design thinking process.
The human rule: Design is social in nature; problems must be solved in a way that meets human requirements, and all technologies must acknowledge human elements.
- Experiment
After the idea has been formed, the prototype must be recreated in order to test the viability of the concept. It’s worth reworking the concept and prototyping until you get the desired result if there are visible problems. Experiments help to keep ideas alive by nurturing them. It enables you to ask and answer critical questions that will help in the success of the idea.
The redesign rule: Although technology and social circumstances change and evolve, essential human needs do not. Effectively redesign the means by which these requirements are met, or desired outcomes are achieved.
- Call to action.
Design thinking is a realistic approach to problem-solving, which means less speculation about what people want and more practical measures like performing field research and talking with focus groups. This will allow you to test the prototypes in real-world scenarios, lowering the risk of a future failure.
Design that is meant to be empathetic to users’ requirements, feelings, and motivations will always outperform design that ignores these critical variables.
The Tangible Rule- Making ideas tangible facilitates the communication process, according to the tangibility rule – this directly pertains to prototyping.
All of these principles are integrated with the design thinking process’ five stages:
Stage 1: Empathize—Research the Needs of Your Users.
Stage 2: Define—State the needs and problems of your users.
Stage 3: Ideate—Challenge Assumptions and Come Up with New Concepts.
Stage 4: Prototype—Begin Developing Solutions
Stage 5: Test—Put Your Ideas to the Test.
Conclusion
Understanding unmet or unstated needs of consumers or users, decreasing uncertainty and innovation risk by engaging customers or users through a number of prototypes to explore, test, and improve concepts are all part of the design thinking process. In other words, rather than typical market research or statistical data, the findings of real-life experiments provide the finest insight into customers.
FAQs
- What is the driving force behind design thinking?
The rate of change in business and society, induced by the rapid advancement of technology, is the driving factor behind the creation of design thinking. Design thinking is a product that enables the understanding and simplification of processes as well as the improvement of customer service.
- After a Design Thinking course, what kind of impact can we expect?
- More interested in the underlying causes of problems and more willing to explore alternative viewpoints before jumping to solutions or making conclusions.
- Improvement in teamwork skills and a more agile and experimental approach.
