Is Tommy Hilfiger a luxury brand?

Tommy Hilfiger is one of the best know clothing and accessories brands around the world. There probably isn’t a city around the globe where you can’t find at least one store that sells this merchandise. The company was established in 1985, and ever since then, it has been advertised as a premium brand. Now, the question is whether it is a luxury brand?

Merchandise quality

Some people would argue that the quality of products, especially clothing, is not the best since it is produced in China. However, they this assumption is wrong. Why? The company uses top-notch materials, such as wool and cotton, which is what matters the most. If you have ever owned a Tommy Hilfiger jumper or polo shirt, you probably know what we are talking about. If taken care of properly, these items can last you a very long time. It is actually one of the main reasons people decide to invest in these pieces. We are not even going to discuss accessorize, such as watches that the company takes great pride in.

The price

Now, there is the matter of cost. Yes, the company’s merchandise is a bit more expensive when compared to other options on the market. People’s attitude towards the price is entirely individual. Some can afford to purchase a few pieces every month, while others cannot. It is one of the reasons it is considered a premium brand. When it comes to this point of view, these products aren’t reserved only for the richest, but purchasing a one polo shirt when you can get five from another brand also isn’t an option for some people.

There is another thing you have to consider regarding this matter. The prices aren’t only high due to the brand’s quality but also because they are eco-friendly and sustainable. Obviously, this manufacturing process is more expansive than the regular mass-production one, and it needs to reflect the final cost.

Celebrity influence

Yes, a lot of celebrities wear Tommy Hilfiger clothes and accessories. The truth is that today, they are the best advocates of the brand. Why? Well, people want to identify with their favorite celebs, meaning that they are willing to invest additional money in the pieces they wear. Surely, you know that some clothing items sell out the moment a celebrity is spotted and photographed in them. The thing is that this enables the company to increase the prices further because they know they won’t have any issues selling the merchandise.

Status

In today’s world, a person’s wealth and status are perceived by the clothes they wear. Not only has the company built a name for itself over the decades, but individuals who wear their clothing are thought to be wealthier than others due to the expense. As already mentioned, not everyone can afford to wear Tommy Hilfiger’s latest pieces, so those that can are perceived to be of higher status. We are not saying that everyone buys Tommy Hilfiger merchandise for the perception that comes with it, but it is a considerable perk nowadays.

The bottom line

In conclusion, we would say that there is no right or wrong answer to the question of whether Tommy Hilfiger is a luxury brand. Can everyone afford to buy their products regularly? No. Are the prices so high that only a handful of people can buy them? The answer is still no. Due to this, we would say that it all comes down to one’s perception of it.