If you want to attract customers to your page, web positioning is not an option but a must. But we can’t always do it ourselves, either due to lack of time, lack of knowledge or both. It is in these cases that we consider choosing a professional team to develop a positioning strategy, but how to choose a SEO agency?
Putting our SEO in the hands of a professional who is dedicated to white hat SEO strategies is essential to ensure the sustainability of our project, that’s why we wrote this article to we reveal here some clues so that you know how to choose an SEO agency and what You need to be warned before leaving your website in the hands of someone.
Before you take the step of hiring a web positioning professional, it is important that you have clear expectations and what you want to achieve through SEO. Organic positioning is progressive and offers lasting results, but it needs to be worked on over the course of months, so if you are looking for immediacy, then this is not the right option.
In other words, if your expectations are not realistic, no SEO agency will work for you. You can’t go from 10 to 20,000 daily visits in a month (probably not in a year either), so you need to be clear that a well done SEO positioning will help you gain visibility, improve your domain authority, increase organic traffic and online presence of your brand, but all in the medium/long term.
Any agency or professional that offers you immediate results will not do things right, so you should not put your trust and money in them.
It is also important to be realistic about your needs before you start working with a positioning company. You can’t ask for a detailed strategy if you haven’t signed a contract yet, nor can you demand that your website be analyzed in depth without the agency’s guarantee that you will use their services. All this, of course, requires professional time and this time must be charged to the client. If you want all this analysis, ask for it as a paid consultant, so you can measure the agency’s capabilities fairly for both of you.
Getting organic visibility on Google takes time, but if you work alongside serious and dedicated professionals, the results can be very flattering, which is why it’s so important to choose the right team. To know how to choose an SEO agency, the first thing is to understand what characteristics distinguish a quality positioning company from a mediocre one.
Fundamentally, if you want to achieve good results it is important to ally yourself with professionals. An SEO team, one or more content generation specialists and a developer are some of the essential specializations required to carry out a successful positioning strategy.
Contact the agency you’re interested in to find out what they offer, how they operate and how they can make your project work, but make sure you don’t talk to a salesperson but to one of the specialists, to determine if their knowledge gives you confidence and you feel comfortable with the information they send you.
SEO is not just about getting a keyword on the first page. A positioning strategy must be comprehensive and holistic, including essential aspects such as on-page optimization, creating user-relevant content, quality link building, competitive analysis, project analysis, tracking and reporting, among other aspects.
Stay with the agency that offers all of this, because the more scalable the proposed strategy, the better the results.
This is related to the previous point, that an online positioning strategy may include several phases in which different services are required. That is why it is important that when choosing an agency, it can provide you with the minimum services, for example:
● SEO positioning
● SEM positioning
● Online content creation
● link building
● Web audience analysis
● Website audits
● Consultant
● Follow-up of results
Other services, such as the management of social networks for example, are not part of the SEO universe and are therefore not essential in a global strategy.
What would you think of a company that takes a week to respond to your request for a quote? How about a company that you have to contact to get information sent to you? This!
Response time can tell you a lot about how the SEO agency operates, if they are diligent, organized, and involved with the client by providing good service from the first moment. That you can easily access them is a positive sign to consider.
Knowing exactly what a client expects from their web positioning strategy is very important before starting the employment relationship, which is why it is essential to have professionals who listen to you and advise you on SEO. If your expectations are not realistic, it is also helpful to work alongside honest professionals who will be able to clearly communicate where your project is going and why you can’t (yet) achieve the results you expect.
It’s clear that not everyone understands positioning, if they did, there would be no need to hire professionals. This is precisely why when you contact the agencies you are interested in, you should pay attention to how they communicate, if they do it clearly, if they are explanatory and if you understand what they are asking you.
A good way to measure all of this is to ask them about how they work, which includes their strategies or how they monitor the monthly work.
If from the beginning the relationship is not transparent, with terms that are not clear or actions that you do not understand, then it is very likely that over time you will not feel comfortable working with this team. From the very first meeting, everything should be clear: work methodology, first steps to follow, payment method, duration of the stay.
Everything that you consider important when a service should be at your fingertips.
An SEO agency, no matter how small, if it has achieved good results, has clients who recommend it and these reviews can be a good guide for you, although they should not be decisive.
Every business has its supporters and detractors, but it’s all about proportion. If the majority of customers and former customers think that the service offered is good, then you can get an idea of what kind of company it is. In this aspect, there is nothing better than Google itself to find information about a web positioning agency and the experience of its clients.
Every master has his booklet and this also applies to web positioning agencies. Logically, each one operates in a different way, but there are characteristics that help identify whether or not it is a serious and committed company.
A good SEO agency:
In every market niche, there are pirates, unprofessional people who offer their services selling impossible results or at insane prices for you to fall into the trap. If when you contact an SEO agency you hear one or more of the following phrases, run!
No, never, impossible! None of us, not even those of us who have been working on it for years, can ever guarantee a first position for one simple reason: we are all at the mercy of the search engine algorithms (especially Google)
If I haven’t studied your project properly, I haven’t analyzed your competition thoroughly, and I don’t know your market niche, then the first position is a blatant lie. And, even if you know all this, the positioning depends on so many factors unrelated to my professional work that landing the first position would be a tremendous audacity.
Related to the previous idea, it’s impossible to determine how long it will take for a keyword to reach the first page or when you’ll get back the investment you made in SEO. When you’ve been working on a project for months, you can have an idea of when a keyword will appear on the first page, but since an algorithm change can change everything at once, it’s impossible to promise a result because we’re playing with factors beyond our expertise.
That doesn’t mean you shouldn’t invest in SEO. If you want more people to access your website in a sustainable and scalable way, you should opt for organic positioning, but always with the understanding that 40% of the success will depend on your value proposition (your product, service, the niche you are in, whether competitive or not), 40% on the work of an SEO professional and 20% on the algorithmic changes of the search engines that we can’t control.
Cheap SEO doesn’t work, and you can’t expect a professional result by paying 100 € per month for a job that requires specialists, the use of tools, analysis and constant monitoring. If you pay cheap SEO fees, do it knowing that you will not get results and in some cases you even risk your project because a bad practice to get links or periodic publication of plagiarized content can lead to a penalty for your website. from which it will be very difficult to get out.
What kind of overall strategy is focusing on a single keyword? Google has an exceptional semantic interpretation, which means that people manage to access our website through very different searches.
Focusing only on one keyword means working with a few gringolas in your eyes, without being able to take full advantage of our website’s potential and the analytical skills of an SEO professional. Anyone who offers you positioning under this premise, rest assured that they have been stuck in SEO in the past.
It is true that you can get free links by saving mentions or publishing the web in local directories, but beyond that, it is unlikely that they can give you free quality links. And here, there is a risk that your website will end up receiving spammy links or links of questionable origin, which can result in a penalty. It is simply not worth the risk.
Choosing an SEO agency correctly may seem complicated, but in the end it’s just like choosing any other type of provider. You will need to rely on their experience, knowledge, how they convey what they know and their reputation to make the wisest decision.
On an ordinary day in February 1967, Guo Wengui was born in a small county…
Tree surgery is an essential service for maintaining the health, safety, and appearance of your…
Mallorca, the crown jewel of the Balearic Islands, offers more than just stunning beaches and…
Yt5s: In this blog we will discuss the Yt5s.com website and how secure it is. We…
Myreadingmanga: If you're an avid reader of reading any manga series or Japanese novel, then…
WWW.STVURDU.COM: Platforms catering to particular niches stand out because of their distinctive contribution. One such platform…
This website uses cookies.