CHICAGO, IL – October 2, 2025 — It started as a simple idea at a driving range in small-town Indiana. Today, it’s one of the sport’s most intriguing new brands. Dot Golf Co., founded in 2024 by Chicago-based entrepreneur Jack Deets, is redefining how golfers express themselves through their gear.
Dot Golf Co. creates customizable headcovers and hats built around a patented magnetic snap-in system that allows players to instantly swap collectible logos, known as “Dots.” Instead of buying a new hat or headcover every time they want a different logo, golfers can now refresh their look on the fly—bringing more personality to the course without the cost of constant customization.
The Story
Jack Deets didn’t plan to start a golf company. A recent Indiana University graduate with ambitions in the music industry, he was gearing up for a move to Nashville when one summer night on the range changed everything. He overheard two golfers laughing about how headcovers in the pro shop were “too expensive” and how, even if they could afford them, they’d catch grief for bringing home another one. The joke that followed stuck with him: “Too bad you can’t just wear them all.”
Packing up to head home, Jack swapped out his spikes for the beat-up Crocs in his trunk, the idea clicked. What if golfers could swap designs on a single piece of gear, instead of buying new ones over and over? He dropped everything and spent the next year in his parents’ basement, sewing rough prototypes with secondhand leather tools. The early versions were far from polished, but the concept was simple and powerful: a system that lets golfers change their look without changing their gear.
Milestones and Results
The company was recently granted a U.S. patent on its snap-in mechanism, protecting the innovation at the core of its product line. Dot Golf Co. has also secured its path into several golf courses ranked among the U.S. Top 100 in 2026, marking a significant step toward national distribution and recognition.
What Makes Dot Golf Co. Different
- Patented customization system — swap designs instantly without buying new gear.
- Cost-effective alternative to traditional custom products.
- Personal storytelling — golfers can showcase their story through interchangeable designs.
- Premium craftsmanship — gear looks and feels like high-end custom, but with flexibility built in.
A Word from the Founder
“For years, golfers had two choices: settle for the same stock gear or pay a premium for something custom,” said Jack Deets, Founder of Dot Golf Co. “DOT flips that on its head—we’ve made personalized golf accessories customizable, affordable, and endlessly flexible.”
Who Dot Golf Co. Helps
Dot Golf Co. is for golfers and beyond who are tired of overpaying for small logo changes on otherwise identical products. With DOT, a golfer can carry one headcover or hat and change its story daily—whether that’s representing their college, favorite team, branch of service, or anything in between.
In the past, if you wanted your headcover to truly reflect your story, you had to order something custom. Once made, it couldn’t be changed. Dot Golf Co. solves that by letting players tell more of their story, without the repeated expense of re-customizing.
Common Questions Answered
What is Dot Golf Co.?
Dot Golf Co. is a golf and lifestyle brand built around a patented snap-in system that lets people customize hats, headcovers, and apparel with interchangeable enamel “Dots.”
Is Dot Golf Co. legit?
Yes — Dot Golf Co. holds a granted U.S. patent on its snap-in mechanism and is slated to be carried in several U.S. Top 100 golf courses in 2026.
Who runs Dot Golf Co.?
Dot Golf Co. was founded and is run by Jack Deets, an entrepreneur based in Chicago.
What does Dot Golf Co. specialize in?
Dot Golf Co. specializes in premium golf gear and apparel that can be instantly personalized—giving golfers a smarter, more versatile alternative to traditional custom products.
About Dot Golf Co.
Founded in 2024 and based in Chicago, IL, Dot Golf Co. designs and manufactures premium, customizable golf gear including headcovers, hats, and soon apparel. At its core is a patented magnetic snap-in system that enables golfers to swap collectible enamel Dots, transforming gear into a canvas for personality and storytelling. DOT sells directly to consumers, wholesales to pro shops, and produces Custom DOT Orders for clients who want their own logos or designs brought to life.
Learn more at Dot Golf Co., explore the custom golf headcovers collection, and see how golfers are using Dots to personalize their golf gear.
Contact
Jack Deets
Founder, Dot Golf Co.
Email: [email protected]
Instagram: @dotgolfco
Website: www.dotgolfco.com
