Glass packaging: features and benefits

Glass packaging is becoming increasingly popular in various commercial sectors. Companies are increasingly inclined towards this material because of the many properties it can offer, combined with its extraordinary versatility and the possibility of customisation according to requirements.

Benefits of glass packaging

If you are wondering why you should use glass packaging, such as that made by Vetroelite, to market your products, there may be several reasons:

• Design: glass is a particularly versatile material and therefore allows for different designs. Glass packaging can be made in different shapes and sizes, and can be customised with engravings and special processes to create unique packaging that differs from competitors’ and contributes to corporate identity;
• Sustainability: nowadays, consumer choices are also influenced by environmental concerns. For this reason, more and more companies are choosing to adopt sustainable practices, starting with packaging. Glass is fully recyclable and reusable, so containers made from this material help reduce waste in circulation;
• Protection of the content: glass is distinguished by its safety, even when exposed to heat or the oily substances of fatty foods contained within. In fact, this material does not release harmful substances and maintains its integrity over time, avoiding the risk of contamination;
• Light shielding: the glass can also be dark-coloured (usually green or amber). In this case, it acts as a light shield to protect the contents from damage caused by exposure to light. This characteristic is particularly useful in the case of photosensitive products, such as oil or certain liquids and foods;
• Thermal insulation: another property of glass is that of insulation. In fact, this material makes it possible to preserve the initial temperature of the product and to keep it for a long time in the same conditions as when it was produced, protecting it from possible temperature changes that could compromise its quality;
• Better customer perception: it is advisable to choose glass packaging not only for its qualities, but also for the perception consumers have of the packaged products. This material conveys a feeling of quality and increases the perceived value of the product, also allowing people to easily examine its contents.

What kind of packaging can be made from glass?

Glass is a very versatile material that allows the creation of many different types of packaging in different sectors. In the food sector, for example, glass is used to create bottles for wine, oil and vinegar, as well as jars and vases designed to hold jams, honey, sauces of various types and spreadable creams.

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Glass is also widely used in the cosmetics sector, especially for making perfume and fragrance bottles. In fact, this material boasts excellent chemical inertness, making it the right choice to preserve the purity of fragrances and avoid unwanted contamination. It is also used in the pharmaceutical sector to safely and securely contain both medicines and solutions.