Fitbit Luxe Oledfaulkner Unveils, a $150 Fashion-focused Fitness Tracker Coming This Spring With a Wide Range of Bands, Up to 5 Days of Battery Life, and an Oled Touchscreen

Fitbit Luxe Oledfaulkner: The Fitbit Luxe is the first wearable from Fitbit that embraces fashion and features many unique features to let you live out your wildest dreams with fitness. With a touch-sensitive OLED touchscreen, 5 days of battery life in an easy-to-change watchband design, and an array of band choices including leather, metal and more, this fitness tracker looks as good on your wrist as it did when you set eyes on it. The Fitbit Luxe will be available this spring for $150.

This full-color wearable has been designed to appeal to a much wider range of customers who are new to the Fitbit family. Unlike the Alta and other Fitbits, its bands are removable, letting you swap in a variety of style choices that are also interchangeable with other leading watches from brands like Michael Kors, Hugo Boss and Misfit. If style matters most to you, the Fitbit Luxe Oledfaulkner is for you.

The Fitbit wearable family is stable of affordable, high-performance products that are designed to track your health with a simple, easy-to-use experience. Today we’re introducing the Fitbit Alta HR. This new member of our family blends everything you love about the Alta with the superpower of heart rate and sleep tracking (on top of all its other incredible features). It’s the best of both worlds.

We’re also launching Charge 2 Ware and Charge 2 Special Edition—two new, fresh designs in metal, graphite and rose gold aluminum. With a huge range of fashion-forward bands to suit your personal style, Charge 2 is more customizable than ever before. You can even swap out the bands on Charge 2 Special Edition with your own 18mm bands. Developed with a new, ergonomic design, Charge 2 is also sleeker than ever before.

The Fitbit Ionic Smartwatch is a brand-new frontier in fitness to take you from your workout directly to your day. Building on everything we’ve learned from our line of fitness trackers and GPS smartwatches, Ionic includes versatile features like SmartTrack automatic exercise recognition, connected GPS, on-device workouts and more.

Our new style inspires the future of personal health and well-being, where individual styles and personalities are celebrated. We hope you enjoy this introduction—and we can’t wait to hear what you think.

The Fitbit team

P.S. We just announced a new milestone of surpassing 50 million customers in the Fitbit community. Thank you for inspiring us and we can’t wait to keep on inspiring you with products and experiences designed to help you make the most of your life.

What’s more, our stylish new design has a touch-sensitive OLED screen for easy viewing and is thinner, sleeker and more functional than ever before – perfect for everyday wear or special occasions.

With a sleek, stylish design, the Fitbit Alta HR blends the most popular features of the original Fitbit Alta with heart rate and sleep tracking. A color display provides all-day health and fitness tracking right on your wrist.

A new device in our family, the Fitbit Ionic Smartwatch is designed for every day. It contains powerful features like automatic exercise recognition by motion or heat, connected GPS to track your favorite routes and discover interesting new places, and on-device workouts to make you stronger.