Find your Style in Comfort with Linen Suit by Sleeper

In our busy world, it is so hard to keep up with all the emerging fashion trends. However, Sleeper is the one brand you should keep in mind at all times. Moreover, it’s not only about the brand’s popularity – it has a great charm and interesting main agenda too! The label, co-founded by Kate Zubareva and Asya Varetsa in 2014, brought a new aspect into style understanding. They decided to create something, not just fashionable, but also comfortable and practical in day-to-day life.

The girls took inspiration from the world-famous film “Curly Sue”, after seeing Kelly Lynch’s character in the simple striped pajamas. It was a miracle of Christmas eve, after which both girls decided to follow their crazy idea of creating a brand with fashionable pajamas that could be worn either at home for leisure, a coffee date with friends, or to an office. With only 2000$ as their starting capital, Kate and Asya created Sleeper – a now world-recognized label, with offices in Ukraine and America. Their fashion pieces can be seen being sold in Barneys and Harrods, Moda Operandi, and even in Saks Fifth Avenue. So what’s so special about Sleeper that even got Vogue and The Guardian talking about it? Well, read on and find out for yourself!

Sleeper: Embracing the Change of Fashion World

Kate and Asya decided to bring a new aspect into style – comfort. Asya once said that they perceive the comfort of their own home as a subculture. In one of the interviews, she mentioned that back in 2014 it was hard to find elegant loungewear outside shops of luxurious brands. Everything was even worse when it came to finding a piece of clothing to wear both at home and for usual day-to-day business.

Their first collection was represented by simple 10 black and white pajama sets. However, even this one simple lounge suit was able to turn the fashion world upside down. After a month of hard work, Kate and Asya received unexpected recognition. An Italian Vogue editor-in-chief of that period — Franca Sozzani chose Sleeper as a brand of the month through an Instagram contest. After that first success, thenever stopped growing and gaining popularity. The brand has seemingly expanded its assortment:

• Dresses
• Cardigans
• Shoes
• Swimwear

They have introduced a wide variety of collections for every possible occasion. No matter where you need to go: to a party, for a vacation, maybe a holiday celebration — Sleeper got your back. You can even find a unisex linen lounge se, such as the-sleeper.com for a couple of matching looks! 

The Politics of the Brand

Kate and Asya started their path in the fashion industry by designing silk luxury pajamas and selling them at a rather affordable price. They wanted to use only qualitative and natural materials. When they started designing their first linen suit by Sleeper they continued to follow this initial rule. Every piece produced by Sleeper is handmade, as this brand values quality over quantity and pays special attention to the details. It takes about 10 to 12 hours to sew one clothing piece and that explains why now Sleeper became a more expensive label. Because of the quality and design, their clothes are an investment, not to mention the versatility these clothes offer.

The girls also pay huge attention to their workers. Kate says that she treats every interview like a date, as she says it’s important to hire decent people who believe in their value to the company. They check their workers for their skills too. Nevertheless, they are not afraid to hire young ambitious specialists, who want to learn and can do it quickly. It’s important for the Sleeper team to feel like a part of something bigger. Both young entrepreneurs believe that their brand is not just about their names – it’s an independent label. All they want for it is to grow and develop. And that’s why they put all of the hard work into their business.

Needless to say that with such an attitude towards their work, Sleeper’s immaculate success is not surprising. Especially considering that their main agenda is to help women feel comfortable, free, and easy. Kate and Asya agree that women, who decide to wear Sleeper’s pajama set, a linen suit, or a dress all have good taste and probably a good sense of self-irony.

Lounge Suit as an Ultimate Black Slip Dress

As you may have already guessed, Sleeper has created numerous clothing lines since its first appearance on the fashion scene. Aside from Sleeper silk dresses and classic pajama sets, their website also offers a whole variety of linen sets. If you go to you will be able to find numerous linen options. If you want to go for something bright and interesting, then a Rumba linen suit by Sleeper will catch your eye as it comes in a varied color palette. Sleeper also offers unisex linen options, so whether you want to find something as a present for your boyfriend or just buy something more relaxed and neutral for yourself — don’t be afraid to check that option out.

Sleeper’s clothes are so different and unique that it’s impossible not to find something at the end of the day. As you visit their website, there is a huge chance you won’t stop just on one item. No matter what you are looking for: a dress or maybe a cardigan, you will probably be stunned by Sleeper’s gorgeous pajama suits and athleisure clothing items. And whatever you pick it will surely look good on you, as Sleeper is a brand that helps to embrace comfort in beauty and emphasize the easiness and simplicity of style.