The telesales model has evolved alongside the shifting B2B sales landscape. The term “telesales” is often misunderstood, with many organizations believing it focuses solely on high-volume and transactional sales. In reality, however, telesales is a powerful, multi-faceted discipline that covers a really broad spectrum of remote phone-based sales activities and strategies.
Depending on the skills and expertise of the sales team and the systems and strategies that support these agents, telesales can be used interchangeably. When managed by highly skilled and knowledgeable sales professionals, telesales can take an integrated approach that uses multiple channels to generate leads, set appointments, give presentations, conduct demos, make direct sales, cross-sell and up-sell and nurture complex B2B relationships; all remotely rather than out in the field.
B2B telemarketing means calling businesses to offer your products and services to other companies. Present-day telemarketers rely on various channels beyond the telephone to establish strong relationships with decision-makers at other companies. It helps to generate leads, promote the brand, and increase sales volume.
Thus, they also contact potential buyers via email, social media, and SMS, in addition to engaging in targeted prospecting and using automated tools and SaaS solutions for their operations.
| Aspect | Inbound Telesales | Outbound Telesales |
| Customer Interaction | Customer-initiated contact | Company-initiated contact |
| Primary Function | Customer service, order processing, upselling and cross-selling | Prospecting, lead qualification, sales presentations |
| Focus | Responding to customer needs and inquiries | Generating sales and building customer relationships |
| Skills Required | Product knowledge, problem-solving and active listening | Persuasion, resilience, sales techniques |
| Tools Used | Sales software here includes CRM systems, call routing software and order processing systems | CRM systems, auto-dialers, sales scripts |
A supply chain is a network that links the stages required to convert raw materials into a finished product. The supply chain starts with producers of raw materials and ends with delivery to consumers.
And in the highly competitive e-commerce market, companies have to be a step ahead by executing measures that are both efficient and economically advantageous in supply chain management if they want to retain their good name and keep their customers loyal.
Each business has a different set of problems. However, due to the global nature of supply chains, most of these problems are the same across businesses, and hence they should have a plan to tackle them proactively.
Through communication, employing new technology and getting rid of siloed and fragmented processes, businesses can not only simplify their activities but also develop supply chains that are more resistant to shocks and have greater flexibility.
One of the best ways for an organisation to ensure customer success is through efficient and responsive supply chain management. Besides, customers receive prompt answers to their inquiries, it also increases their trust in your organisation.
Telesales have the potential to greatly enhance supply chain functions through accurate demand forecasting, efficient inventory management, smooth logistics coordination and acquiring important market intelligence.
Making use of telesales in a supply chain company is basically about coordinating the sales operations with the main supply chain activities such as logistics, inventory, and customer service in order to increase the business effectiveness and make the best use of its capacity.
When you combine these capabilities, you have the power of telesales at your disposal to raise the precision of demand planning, make the customers happy by providing them with a reliable service, and also make your supply chain operations more efficient and quicker to respond to changes.
Logistics is the backbone that keeps the various industrial sectors functioning efficiently in today’s fast-paced and highly interconnected world. The logistics industry, committed to the timely and efficient delivery of goods, uses a variety of strategies to maintain high operational standards.
Telesales is one of the most effective, albeit surprising, tools. Despite its sometimes negative reputation, telemarketing can substantially improve the logistics sector’s efficiency and make customers more satisfied. The reasons why telemarketing is worth including in the supply chain industry’s toolkit are discussed above.
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