In 2025, tech companies face unique challenges in standing out and communicating effectively. Tech PR agencies specialize in bridging the gap between complex technology and clear, impactful messaging. This article highlights the 15 best tech PR agencies that excel in helping brands gain visibility, establish authority, and achieve measurable results.
Top Picks:
- Salient PR: Focused on B2B tech sectors like AI, fintech, and SaaS, delivering tailored campaigns for startups and enterprises.
- Edelman: A global leader with expertise in enterprise tech and digital transformation, offering a wide range of services.
- Highwire PR: Known for its focus on B2B tech, enterprise software, and analyst relations.
- Hotwire: Combines media relations with digital strategies, excelling in B2B SaaS and fintech.
- TEAM LEWIS: Integrates PR with SEO and digital marketing for tech companies.
Quick Comparison
| Agency | Focus Areas | Reach | Ideal Client Size | Key Services |
|---|---|---|---|---|
| Salient PR | SaaS, artificial intelligence, fintech, cryptocurrency, cybersecurity, IoT, AgTech, sustainability, venture capital, and developer tools | Global | Startups to Enterprise | Product launches, thought leadership |
| Edelman | Enterprise tech, SaaS | Global | Large enterprises | Crisis management, integrated campaigns |
| Highwire PR | B2B tech, cybersecurity | US-focused | Mid-market to Enterprise | Media relations, analyst relations |
| Hotwire | Fintech, cloud computing | Global | Mid-market to Enterprise | Digital PR, content creation |
| TEAM LEWIS | Digital marketing, AI | Global | SMB to Enterprise | SEO, PR, social media campaigns |
These agencies stand out for their expertise in tech sectors, ability to secure impactful media placements, and integration of traditional PR with modern digital strategies. Whether you’re a startup or an established player, this list offers a variety of options to match your goals and scale.
1. Salient PR
Salient PR has established itself as a leader in tech-focused public relations by 2025, catering specifically to the unique demands of the technology industry. Headquartered in Austin, Texas, the firm is known for creating impactful campaigns that help tech companies thrive in competitive markets. Let’s dive into how Salient PR’s expertise spans across various tech sectors.
Industry Expertise
Salient PR brings a wealth of experience across diverse areas within the tech world. Their specialties include SaaS, artificial intelligence, fintech, cryptocurrency, cybersecurity, IoT, AgTech, sustainability, venture capital, and developer tools. This broad yet focused expertise allows them to design campaigns that connect with the right audiences and address the specific needs of each niche.
Service Offerings
Salient PR’s services are tailored to meet the demands of tech companies, leveraging their deep understanding of the industry. Here’s a closer look at what they offer:
- Product Launch Campaigns: Crafted to cut through the noise and shine a spotlight on new tech innovations.
- Data-Driven PR: Ensuring measurable outcomes that align with business goals.
- Funding Announcements: Strategies designed to position companies as leaders in their space while attracting investor interest.
- Awards and Events Management: Helping brands gain recognition and build credibility through targeted programs.
- Thought Leadership and Media Relations: Establishing executives as key voices in the industry and securing valuable media exposure.
Notable Campaigns and Results
Salient PR’s ability to deliver results stems from their strategic, data-driven approach. By aligning campaigns with a company’s business objectives, they consistently achieve measurable gains in brand visibility and audience engagement. Every campaign is custom-tailored to reflect the client’s unique market position, ensuring maximum impact.
Founded by Justin Mauldin, Salient PR combines the agility of a boutique firm with the strategic depth of a larger agency. For tech brands looking to stand out, Salient PR delivers the kind of visibility that drives results where it matters most.
2. Edelman
Edelman takes a global approach to tech communications, offering services that cater to both startups and established brands. As one of the largest public relations firms in the world, Edelman uses its extensive expertise to help tech companies thrive in an ever-changing industry.
Industry Expertise
Edelman’s experience spans a broad range of tech sectors, including enterprise software, consumer electronics, gaming, digital platforms, and emerging technologies. Their team understands the nuances of these industries, from hardware manufacturing to SaaS solutions. They’ve proven especially adept at guiding companies through major industry changes and product evolution cycles.
The agency has partnered with hundreds of startups across various tech niches while also supporting established brands as they navigate digital transformations and reposition themselves in competitive markets. This wide-ranging expertise allows Edelman to offer a service suite that addresses virtually every aspect of tech communications.
Service Offerings
Edelman provides a full range of services, from building brand reputation to developing product marketing strategies that grab attention. Their approach blends traditional media relations with modern digital channels. For example, they’ve secured guest spots for tech executives on popular podcasts like Lex Fridman, The Tim Ferriss Show, Waveform, and a16z Podcast, effectively reaching engineers, founders, investors, and tech enthusiasts.
“We help tech companies build their brands and reputation. We assist them in marketing their products and differentiating them within their fields as our expertise with practice areas such as digital marketing, corporate reputation, employee engagement, public affairs and crisis combined makes us the only agency with sufficient knowledge and capability to evolve companies whilst promoting their vision and protecting their reputation as they grow.”
– Edelman
Edelman also organizes educational programs like the “Tech Meet the Media” series, which brings in journalists from outlets like The Wall Street Journal to share insights on enterprise tech storytelling. These initiatives, combined with their strategic services, have led to campaigns that position tech brands in unique and impactful ways.
Notable Campaigns and Measurable Results
Edelman’s work has left a lasting mark on tech communications. For instance, they played a key role in transforming Xbox from a gaming console into a pop culture icon, culminating in the successful launch of Kinect for Xbox 360.
Their collaboration with Adobe resulted in the “Create” campaign, which spanned multiple platforms and helped solidify Adobe’s creative software suite in the market. Additionally, Edelman has been instrumental in shaping Samsung’s global reputation, achieving significant impact across both consumer and enterprise markets.
These examples highlight Edelman’s ability to craft integrated communication strategies that deliver immediate impact while building long-term brand equity. Their campaigns showcase how they help tech companies succeed on a global scale.
3. Highwire PR
Founded in 2001 in San Francisco, Highwire PR specializes in tech communications for both up-and-coming startups and established enterprise brands. Their ability to focus on specific sectors gives them a strong grasp of complex technologies while maintaining the flexibility that larger agencies often lack.
Industry Expertise
Highwire PR zeroes in on industries like enterprise software, cybersecurity, artificial intelligence, and cloud infrastructure. They have a knack for breaking down intricate tech concepts for enterprise buyers, investors, and analysts.
Their expertise also covers areas like SaaS, fintech, developer tools, and emerging technologies such as machine learning and API management. This concentrated approach ensures their team stays ahead of fast-changing tech trends, effectively bridging the gap between technical jargon and business needs.
Additionally, Highwire PR brings insights into B2B marketplace dynamics, making them a strong partner for tech leaders aiming to shape industry narratives.
Service Offerings
Highwire PR provides a range of services including media relations, product launches, thought leadership initiatives, and crisis communications. Their media relations efforts focus on securing coverage in key outlets like TechCrunch, VentureBeat, and other industry-specific publications that directly reach target audiences.
They bring together media relations, product launch strategies, and thought leadership initiatives to generate buzz around new products while highlighting their technical advantages.
Their thought leadership programs help position client executives as industry authorities by arranging speaking engagements, publishing bylined articles, and coordinating strategic media interviews. This not only builds brand credibility but also supports business growth and sales efforts.
For companies facing challenges like security breaches or regulatory scrutiny, Highwire PR offers crisis communications tailored to the tech sector, addressing the unique reputational risks that come with operating in this space.
Notable Campaigns and Measurable Results
Highwire PR has a track record of delivering campaigns that create tangible business outcomes for tech clients. They often focus on category creation and market education, helping companies introduce new product categories or redefine existing ones.
They’ve also played a significant role in publicizing Series A and Series B funding rounds, leveraging PR to attract further investor interest and customer engagement. These campaigns typically weave funding announcements with broader messaging about the company’s vision and market opportunities.
Their analyst relations efforts have helped clients gain recognition in key industry reports like Gartner Magic Quadrants and Forrester Wave evaluations. Such third-party endorsements often lead to direct sales opportunities for B2B tech firms.
Highwire PR has also shown expertise in international expansion, assisting U.S.-based companies in building credibility and awareness as they enter European and Asia-Pacific markets. Their campaigns help clients navigate the complexities of global market entry while establishing a strong presence abroad.
4. Hotwire
Hotwire is a global communications agency that blends creative storytelling with data-driven strategies, specifically tailored for technology brands. Headquartered in London, with offices across Europe and the United States, the agency has earned its reputation by helping tech companies navigate complex markets and achieve measurable business results.
Industry Expertise
Hotwire focuses on several key sectors, including B2B technology, fintech, cybersecurity, enterprise software, artificial intelligence, cloud computing, and digital transformation. Their team has a deep understanding of the intricate decision-making processes within enterprises and knows how to translate complex technical concepts for varied audiences.
The agency works closely with companies developing API platforms, data analytics tools, and infrastructure solutions, positioning these brands as thought leaders. Hotwire also has extensive experience in fintech, supporting companies that offer payment processing, banking software, and compliance solutions. Their knowledge of financial regulations and industry standards allows them to handle sensitive communications effectively, building trust with enterprise clients. This sector expertise shapes their ability to deliver tailored strategies and services.
Service Offerings
Hotwire provides a mix of traditional public relations, digital marketing, and creative campaigns. Their media relations focus on securing coverage in top-tier publications like Forbes and The Wall Street Journal, as well as industry outlets such as CIO Magazine and Information Week.
Their content marketing and thought leadership programs help tech executives grow their personal brands while aligning with company goals. This includes ghostwriting articles, arranging podcast interviews, and securing speaking engagements at major conferences like the RSA Conference and Gartner Symposium.
Hotwire’s crisis communications services are designed to tackle challenges unique to tech companies, such as data breaches and regulatory issues. They’ve developed specific protocols for managing cybersecurity incidents, ensuring clients address both technical concerns and stakeholder confidence effectively. These specialized offerings form the backbone of campaigns that deliver tangible results.
Notable Campaigns and Measurable Results
Hotwire has a proven track record of helping enterprise software companies break into new markets through strategic communications. For example, their campaigns have enabled cybersecurity firms to gain recognition in analyst reports, with clients earning spots in Gartner Magic Quadrants within just 18 months.
In the artificial intelligence space, Hotwire has spearheaded category creation initiatives, helping companies define and dominate emerging market segments. By collaborating with industry analysts and trade publications, they’ve positioned AI brands as leaders in their fields.
Their international campaigns have supported U.S. tech companies entering European markets, addressing cultural differences, regulatory hurdles, and local media landscapes. These efforts have driven successful market entries, boosting brand awareness and generating leads. Like other top agencies on this list, Hotwire uses its specialized expertise to deliver meaningful results for tech brands.
5. Finn Partners
Finn Partners is a well-regarded independent tech PR agency, known for helping technology companies navigate market challenges and communicate their vision effectively.
Industry Expertise
The agency has a strong track record in industries like AI, cybersecurity, fintech, enterprise software, and digital health. Their ability to address both marketing and regulatory hurdles allows them to craft strategies that resonate across diverse tech sectors.
Service Offerings
Finn Partners delivers a range of services, including media relations to secure placements in top-tier business and tech publications, thought leadership programs to elevate executive profiles through strategic content and speaking engagements, and product launch support to ensure impactful market entry. They also specialize in crisis communications, helping clients respond swiftly to unexpected challenges. While Salient PR is known for its broad approach, Finn Partners stands out with its precise and targeted strategies for driving tech innovation.
Notable Campaigns and Results
Finn Partners has led successful campaigns across various tech fields. Their work includes earning recognition from industry analysts for enterprise software clients and managing communications during critical moments like funding rounds and global market expansions. These efforts showcase their ability to deliver tangible results for their clients.
6. TEAM LEWIS
TEAM LEWIS stands out as a tech PR agency that seamlessly combines traditional public relations with digital marketing to create impactful campaigns for technology companies. Following the approach of integrated strategies seen with Finn Partners, TEAM LEWIS takes a similar path but brings its own unique touch to the table.
Industry Expertise
TEAM LEWIS focuses on critical areas within the tech world, including enterprise software, cybersecurity, artificial intelligence, and digital transformation. Their expertise lies in addressing the challenges faced by B2B tech companies while helping them achieve long-term growth. By blending in-depth industry knowledge with strategic creativity, they’ve built a reputation for delivering results in competitive tech markets.
Service Offerings
The agency provides customized PR and marketing solutions tailored to the needs of tech companies. These include securing media coverage in both mainstream business outlets and specialized tech publications. On top of that, they create assets like white papers, case studies, and thought leadership content to position their clients as industry authorities.
TEAM LEWIS also takes a modern approach to digital PR. They integrate traditional PR techniques with tools like SEO, social media campaigns, event support, and crisis management. This combination boosts online visibility while ensuring companies are prepared to handle any challenges that come their way.
Notable Campaigns and Outcomes
Through a blend of PR and digital marketing, TEAM LEWIS delivers campaigns that not only make an immediate impact but also contribute to sustainable brand growth. Leveraging their extensive network, they execute coordinated, high-impact strategies that resonate across various platforms and audiences.
7. Ruder Finn Inc.
Ruder Finn Inc. brings over 75 years of experience in public relations, blending time-honored PR strategies with modern digital approaches to tackle the unique challenges of the tech industry. As one of the largest independent PR agencies in the world, Ruder Finn has honed its ability to support tech companies at every stage of growth, from startups to well-established enterprises.
Industry Expertise
Ruder Finn’s expertise spans a wide range of technology sectors, with notable strengths in enterprise software, cloud computing, fintech, and emerging technologies. The agency is particularly skilled at guiding B2B tech companies through complex regulatory landscapes while helping them establish a solid market presence.
Their ability to distill intricate tech concepts into clear, compelling narratives has proven invaluable in areas like artificial intelligence, blockchain, cybersecurity, and digital health. In industries where communication clarity can make or break success, Ruder Finn’s approach stands out.
Service Offerings
The agency tailors its PR services to meet the specific needs of technology clients, offering:
- Media Relations: Securing top-tier business and tech media coverage
- Thought Leadership: Crafting strategic content, arranging speaking engagements, and positioning executives as industry experts
- Crisis Communications: Addressing challenges like data breaches, regulatory scrutiny, and competitive pressures with proven strategies
- Product Launch Support: Managing every aspect of launches, from timing announcements to coordinating media and analyst briefings
Notable Campaigns and Measurable Results
While client details remain confidential, Ruder Finn’s campaigns span a variety of tech sectors, focusing on long-term brand building. Their approach prioritizes measurable outcomes, tracking metrics like media coverage quality, message resonance, and stakeholder engagement.
Additionally, their reporting goes beyond traditional PR metrics to include business-focused indicators such as lead generation and brand recognition. This commitment to delivering tangible results highlights the agency’s effectiveness in helping tech companies thrive in competitive markets.
8. JivePR + Digital
As tech PR continues to shift, some agencies are breaking new ground by focusing on consumer-driven experiences. JivePR + Digital has taken a fresh approach by centering its efforts on consumer-facing technology experiences, rather than sticking to the usual B2B enterprise solutions. While many firms in the tech PR space lean toward SaaS platforms or cybersecurity tools, JivePR + Digital stands out for its specialization in immersive entertainment technologies like virtual reality (VR), augmented reality (AR), and interactive digital experiences.
Industry Expertise
JivePR + Digital’s strength lies in its deep understanding of consumer tech and immersive entertainment. Their client list boasts names like VTProDesign, NEON, Color Factory, Zero Latency, Meow Wolf, and Dinner Party VR – companies known for pushing boundaries in interactive and immersive entertainment.
What sets the agency apart is its ability to tackle the challenges of promoting consumer-facing tech products. These products often need hands-on demonstrations and rely heavily on engaging marketing strategies. JivePR + Digital excels in creating buzz around live events, interactive installations, and entertainment technologies, all of which depend on consumer engagement and word-of-mouth to succeed.
Beyond immersive tech, the agency also has a solid foothold in traditional consumer industries, including food and beverage, health and wellness, and hospitality. This diverse expertise allows them to craft award-winning campaigns that resonate across various sectors.
Notable Campaigns and Results
JivePR + Digital earned industry acclaim in 2025 with their creative influencer marketing strategies. They took home Gold in the PR Campaign of the Year – Influencer Marketing category at the American Business Awards and received an Honorable Mention from PR News Digital Awards for their work with Daiya Foods.
Their success extends to immersive entertainment campaigns for clients like Activate Games and Edelman Fossil Museum. These projects highlight their ability to generate excitement around location-based entertainment experiences, blending cutting-edge technology with physical interaction. Such campaigns require a nuanced understanding of both the tech itself and what makes it appealing to consumers.
Service Offerings
JivePR + Digital’s services reflect their focus on consumer engagement and technology-driven storytelling. Their offerings include:
- Experiential Marketing: Crafting memorable campaigns around immersive tech experiences
- Influencer Partnerships: Collaborating with social media personalities to showcase and promote tech products
- Event-Driven PR: Supporting launches and events that rely on live, interactive demonstrations
- Cross-Platform Campaigns: Blending traditional PR with digital strategies for comprehensive outreach
What makes their approach unique is the emphasis on consumer engagement and experiential storytelling, moving beyond technical specs and targeting a broader audience than just B2B decision-makers. This strategy allows them to drive meaningful connections between technology and its users.
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9. Thrive Internet Marketing Agency
Thrive Internet Marketing Agency stands out by blending public relations with digital marketing strategies. Based in Texas, this agency goes beyond traditional PR, integrating it with SEO, paid advertising, and conversion optimization to deliver real, measurable results for tech companies. This fusion of PR and digital marketing is at the core of what makes Thrive effective.
Industry Expertise
Thrive is all about delivering ROI-focused solutions for tech companies, especially in B2B SaaS, e-commerce, and digital transformation. They cater primarily to startups and mid-sized tech firms that demand clear returns on their investments.
What sets Thrive apart is their understanding of how PR works within the larger digital marketing landscape. Instead of treating public relations as a stand-alone effort, they weave it into media coverage, SEO strategies, and lead generation campaigns. This approach is particularly beneficial for tech companies looking to balance brand visibility with customer acquisition.
Their client base is diverse, including software companies, digital agencies, and tech service providers in industries like healthcare technology, financial services, and manufacturing automation. This broad experience gives them insight into the challenges and needs of various tech sectors.
Service Offerings
Thrive’s services reflect their integrated, results-driven philosophy. Their offerings include:
- PR and SEO Integration: Combining media outreach with search optimization to amplify the impact of earned media.
- Content Marketing and Thought Leadership: Creating technical content that positions executives as leading voices in their industry.
- Digital PR Campaigns: Partnering with online publications and digital-first platforms to connect with tech audiences.
- Performance Analytics: Leveraging advanced tools to track how PR efforts influence business outcomes like lead generation and revenue.
Thrive prioritizes measurable results. They go beyond tracking media mentions or impressions, focusing instead on how PR efforts drive website traffic, generate leads, and contribute to revenue growth. This data-driven approach appeals to tech companies that need to see tangible returns on their marketing spend.
Additionally, Thrive offers reputation management services tailored for tech firms. Whether it’s handling product launches, funding announcements, or managing crises, they help companies navigate the fast-paced, high-stakes tech world with confidence.
10. Bright Valley Marketing
Bright Valley Marketing is all about turning complex tech ideas into stories that connect. They specialize in helping tech-focused B2B companies explain their unique value in a way that resonates, making it easier for businesses to shine in a competitive landscape.
Industry Expertise
This agency zeroes in on the tech B2B sector, using its deep knowledge to simplify intricate ideas into clear, engaging media stories. By focusing solely on this niche, Bright Valley Marketing helps tech companies communicate their solutions effectively and stand out in a crowded field.
Service Offerings
Bright Valley Marketing provides a range of tailored PR services designed to amplify their clients’ voices:
- Positioning: Helping companies define their unique strengths and competitive advantages.
- Public Relations: Building connections with tech journalists and industry outlets to secure meaningful media coverage.
- Analyst Relations: Strengthening credibility by creating consistent, targeted messaging for industry analysts.
- Content Strategy: Crafting cohesive narratives that align messaging across all communication channels.
11. 5WPR
5WPR takes a data-focused approach to tech public relations, blending traditional PR expertise with modern digital strategies. Founded by Ronn Torossian, this New York-based agency is known for delivering measurable results across various technology sectors through strategic media outreach and effective positioning.
Industry Expertise
5WPR operates across multiple technology sectors, with a strong focus on enterprise software, cybersecurity, and emerging technologies. Their tech practice is designed to help B2B companies stand out in crowded markets by developing impactful narratives that appeal to both technical and business audiences.
The agency tailors its approach to meet the specific needs of tech companies at different stages of growth – whether it’s a startup seeking market validation or an established enterprise launching new products. By combining technical know-how with strong media connections, 5WPR effectively communicates complex technology solutions to diverse audiences.
With these insights, 5WPR offers a range of specialized services aimed at boosting the visibility and credibility of tech brands.
Service Offerings
5WPR delivers a variety of services to ensure tech clients gain recognition and build trust:
- Media Relations: Crafting strategic stories and leveraging journalist relationships to secure coverage in top-tier tech publications, trade media, and mainstream business outlets.
- Crisis Communications: Providing 24/7 rapid-response services to safeguard brand reputation during critical moments.
- Digital PR: Combining traditional PR with digital marketing strategies, including influencer collaborations and social media amplification.
- Thought Leadership: Establishing executives as industry authorities through speaking engagements, bylined articles, and expert commentary programs.
- Product Launch Support: Managing end-to-end campaigns for new product launches, from generating pre-launch buzz to sustaining post-launch momentum.
Known for their speed and adaptability, 5WPR frequently executes campaigns on tight timelines, ensuring clients can seize market opportunities or respond quickly to industry shifts. By merging traditional PR with digital strategies, the agency delivers broad and impactful engagement across multiple channels.
12. Growfusely
Growfusely is a digital PR agency that focuses on driving organic growth for B2B tech companies. Using a mix of data-driven content and SEO strategies, they have delivered impressive results, including producing over 4,100 content pieces and securing more than 3,500 links for clients across various tech sectors.
Industry Expertise
Growfusely works exclusively with B2B SaaS companies, tech startups, and IT agencies, giving them a sharp focus on industries with unique challenges and extended sales cycles. Their deep knowledge of the B2B tech world allows them to craft content that appeals to both technical experts and business leaders.
The agency has built a strong reputation for helping SaaS businesses improve their online presence and generate leads through content-focused SEO. By zeroing in on specific technology verticals, they ensure their strategies deliver results tailored to the needs of each client.
Notable Campaigns and Results
Growfusely has a track record of delivering measurable success. For example:
- Boosted Mind the Graph’s organic traffic by 217% in just six months.
- Doubled JetOctopus’s traffic within 10 months through strategic content creation and link building.
These results highlight the agency’s ability to significantly improve visibility and drive growth for their clients.
Client Testimonials
Clients consistently praise Growfusely for their expertise and commitment. Fabricio Pamplona, Co-Founder & CEO of Mind the Graph, shared:
“Working with Growfusely has been a wonderful experience. They did everything they promised to help us revamp our website’s SEO structure and create a coherent content strategy.”
Julia Nesterets, Co-Founder & CEO of JetOctopus, noted the team’s reliability and innovative ideas:
“I appreciate the team’s commitment to deadlines and their proactive approach to offering interesting solutions in terms of our content marketing strategy.”
These testimonials underscore how Growfusely’s focus on clear outcomes and strategic thinking has earned them trust and recognition.
Service Offerings
Growfusely offers a range of services designed to enhance organic search performance:
- Content marketing: Creating detailed, high-quality content that builds authority and increases search engine visibility.
- SEO strategies: Focusing on technical improvements, site structure optimization, and strategic content planning to boost rankings.
- Digital PR: Securing high-value backlinks through link building and content promotion to improve domain authority and visibility.
Their retainer packages, ranging from $6,000 to $12,000 per month, are tailored to meet the unique needs of each client. Whether working with startups or established tech companies, Growfusely adapts their approach to help businesses scale their organic growth effectively.
13. Landis Communications Inc. (LCI)
Landis Communications Inc. (LCI) is a public relations agency dedicated to helping technology companies tell their stories. They excel at simplifying complex tech concepts into clear, compelling narratives.
Industry Expertise
LCI works across a variety of technology sectors, partnering with businesses of all sizes. Their approach ensures messaging connects with both tech-savvy professionals and decision-makers. Here’s a look at the specialized services they provide to help tech brands stand out.
Service Offerings
LCI offers a range of PR and communication services tailored for tech companies, including:
- Media Relations: Building strong connections with influential tech media to secure impactful coverage.
- Product Launch Support: Creating integrated campaigns designed to maximize visibility for new products.
- Thought Leadership: Helping executives showcase their expertise through speaking engagements and content strategies.
- Crisis Communications: Providing quick, strategic guidance to navigate tough situations effectively.
- Analyst Relations: Collaborating with industry analysts to shape positive perceptions in the market.
14. Impression Digital
Impression Digital is a PR agency that blends creative storytelling with digital strategies. Their approach combines media relations with tactics designed to build brand loyalty and deliver measurable SEO results through earned media.
Service Offerings
Impression Digital offers a range of PR services aimed at enhancing brand visibility and boosting SEO performance. Their Creative Campaigns & Consumer PR focus on developing bold ideas that secure coverage in key publications. Through Reactive PR & Newsjacking, they monitor current events and trends, providing timely, expert insights that keep their clients relevant in the news cycle.
The agency’s Press Office Function identifies internal experts and proprietary data to position clients as leaders in their fields. By responding quickly to breaking news with expert commentary, they help establish credibility and thought leadership. Their expertise also extends to Trade PR & Local PR, where they craft targeted campaigns tailored to industry-specific publications and local audiences, enhancing local SEO impact.
To further solidify their clients’ reputations, Impression Digital combines Building Thought Leaders with Resource-led Digital PR. They help nurture internal experts into trusted voices for journalists while creating on-site resources like reports, white papers, and guides. These efforts not only earn media coverage but also drive valuable backlinks, making their campaigns both impactful and measurable.
Notable Campaigns and Results
Impression Digital’s work has earned industry accolades. For instance, their campaign for The Cornish Company won a Global Search Award in 2025 for “Best Use of PR in a Search Campaign: Large.” The campaign centered on launching a Christmas scone that sparked a lively cultural debate, proving that creative earned media can generate tangible business outcomes.
Another standout project was their collaboration with And So To Bed, where they partnered with health and sleep experts to guide media outreach on sleep health trends. This strategy positioned the client as a trusted authority on sleep-related topics, resulting in over 700 media placements, a 10% boost in search visibility, and a 100% increase in URL rating.
Client Testimonials and Satisfaction
Clients consistently praise Impression Digital for their strategic thinking and responsiveness. Matthew Erskine, Marketing Manager at Marmalade Insurance, shared:
“The team at Impression have been wonderful, reacting quickly and smartly to ensure we continue to compete with competitors who have more financial power.”
Hannah Craig, Head of PR & Social at Impression, highlighted their creative approach:
“Thanks to The Cornish Company for trusting us to be bold and creative with their product. The Impression team didn’t just launch a Christmas scone, they sparked a cultural debate and showed how earned ideas can deliver serious impact.”
Agency Philosophy
Impression Digital’s philosophy is rooted in creativity and a deep understanding of both media and their clients’ brands. They explain:
“Our digital PR strategies are fuelled by creativity and directed by an in-depth understanding of the media and the client’s brand. The campaigns and strategies we build for clients have brand, relevance and purpose at the heart, and sit on a foundation of SEO understanding and direction. Our work exists to earn press coverage with storytelling that resonates with customers. We create brand affinity and influence organic visibility to drive effective bottom-line impact.” – Impression Digital
15. Go Fish Digital
Go Fish Digital wraps up our list as a digital marketing agency known for leveraging data-driven content marketing and strategic link-building to fuel tech PR efforts.
Service Offerings
Go Fish Digital specializes in PR campaigns that merge media relations with digital marketing techniques. Their strategy revolves around crafting research-based content that earns high-quality backlinks from reputable publications.
Their Digital PR and Content Marketing services include producing original studies, industry reports, and data visualizations designed to support effective media outreach. They excel at transforming complex technical topics into engaging stories that appeal to both journalists and target audiences.
The agency also builds strong connections with tech journalists and analysts, particularly in fields like artificial intelligence, cybersecurity, and enterprise software. This allows them to position technical executives as thought leaders in their respective industries.
Industry Expertise
Go Fish Digital has carved out a niche in the B2B SaaS and enterprise technology sectors. Their team is adept at communicating intricate solutions with clarity and technical accuracy.
For instance, they’ve helped cybersecurity companies navigate delicate topics, ensuring they address concerns without causing undue alarm. Similarly, they’ve worked with AI and machine learning firms to simplify emerging technologies for broader audiences, including mainstream business outlets.
Their expertise also extends to fintech and digital transformation, where they assist clients in highlighting the practical advantages of their solutions while addressing critical issues like data privacy and regulatory compliance. This deep understanding of technical industries shapes their ability to deliver measurable success.
Notable Campaigns and Measurable Results
Go Fish Digital’s campaigns consistently strike a balance between traditional PR metrics and real-world business outcomes. For their tech clients, this often translates into improved organic search visibility, media coverage, and an increased share of voice.
Their measurement approach focuses on key indicators such as domain authority growth, organic traffic increases, and lead generation from earned media. By securing placements in high-authority tech publications, they enhance organic visibility, strengthen domain authority, and drive valuable leads for their clients.
Agency Comparison Table
When choosing a tech PR agency, it’s important to weigh your options carefully. Here’s a comparison of 15 agencies based on critical success factors to help guide your decision.
| Agency | Primary Tech Focus | Geographic Reach | Client Size | Key Services | Strengths |
|---|---|---|---|---|---|
| Salient PR | SaaS, AI, FinTech, Crypto, Cybersecurity, IoT, AgTech | Austin-based, Global reach | Startups to Enterprise | Product launches, Data-driven PR, Funding announcements, Thought leadership | Expertise in over 10 tech sectors |
| Edelman | Enterprise tech, Digital transformation | Global (65+ offices) | Fortune 500, Large enterprise | Integrated communications, Crisis management | Extensive global network and resources |
| Highwire PR | B2B tech, Enterprise software | US-focused, International capabilities | Mid-market to Enterprise | Media relations, Content marketing, Analyst relations | Strong focus on B2B tech |
| Hotwire | Consumer tech, B2B SaaS | Global (London, NYC, Sydney) | Mid-market to Enterprise | Digital PR, Influencer marketing, Content creation | Creative campaigns |
| Finn Partners | Tech innovation, Healthcare tech | Global (30+ offices) | Mid-market to Enterprise | Integrated marketing, Public affairs | Broad sector expertise |
| TEAM LEWIS | B2B tech, Digital marketing | Global (25+ countries) | SMB to Enterprise | Digital PR, Content marketing, SEO | Performance-driven strategies |
| Ruder Finn Inc. | Enterprise tech, Innovation | Global (20+ offices) | Large enterprise | Corporate communications, Crisis management | Established reputation and experience |
| JivePR + Digital | Tech startups, SaaS | US-focused | Startups to Mid-market | PR, Digital marketing, Social media | Tailored for startups |
| Thrive Internet Marketing Agency | Digital tech, E-commerce | US-based, Remote capabilities | SMB to Mid-market | Digital marketing, SEO, PPC | Comprehensive digital services |
| Bright Valley Marketing | B2B tech, Professional services | US-focused | SMB to Mid-market | Content marketing, Lead generation | ROI-focused campaigns |
| 5WPR | Consumer tech, Entertainment tech | US-based (NYC, LA, Miami) | Mid-market to Enterprise | Media relations, Crisis communications | Expertise in entertainment and lifestyle tech |
| Growfusely | SaaS, Digital platforms | Remote-first, Global | Startups to Mid-market | Growth marketing, PR, Content | Growth-oriented strategies |
| Landis Communications Inc. | B2B tech, Professional services | San Francisco Bay Area | SMB to Mid-market | Media relations, Thought leadership | Strong West Coast presence |
| Impression Digital | Digital marketing tech, E-commerce | UK-based, US expansion | SMB to Mid-market | Digital PR, SEO, Content marketing | Known for technical SEO skills |
| Go Fish Digital | B2B SaaS, Enterprise tech | US-focused | Mid-market to Enterprise | Digital PR, Content marketing, Link building | Data-focused content strategies |
Key Differentiators by Category
- Startup-Friendly Agencies: Salient PR, JivePR + Digital, and Growfusely are ideal for startups, offering flexible models tailored to emerging tech companies.
- Global Reach Leaders: Edelman, Finn Partners, and TEAM LEWIS stand out for their extensive international coverage, making them great choices for businesses with global ambitions.
- Specialized Tech Knowledge: Salient PR shines with expertise across more than 10 tech sectors. Highwire PR focuses on B2B enterprise software, while Go Fish Digital zeroes in on SaaS and enterprise tech.
- Digital-Focused Strategies: Thrive, Impression Digital, and TEAM LEWIS integrate digital tools with PR to deliver measurable outcomes.
- Enterprise Expertise: Edelman, Ruder Finn Inc., and Finn Partners are equipped to manage complex enterprise campaigns, including crisis management and large-scale communications.
Salient PR stands out for its deep understanding of tech sectors. Unlike larger agencies that treat tech as one of many industries, Salient PR is built around the nuances of technology – from navigating the regulatory hurdles of FinTech to simplifying the complexities of developer tools.
When deciding, think about your company’s size, goals, and focus area. Startups often benefit from agencies with flexible, niche-driven models, while larger enterprises need global reach and robust resources. Match your needs with an agency’s strengths to find the perfect fit for your tech PR strategy.
Conclusion
After digging into the details of industry expertise, campaign results, and client success stories, it’s evident that the right tech PR agency can play a pivotal role in shaping your company’s visibility and growth in 2025. Among the 15 top agencies we reviewed, Salient PR stands out as the leader for technology companies looking for strategic, results-focused public relations.
What makes Salient PR shine is their founder-led approach and their ability to specialize across various tech sectors. They’re uniquely equipped to tackle the challenges of emerging technologies, whether it’s navigating FinTech regulations or demystifying complex developer tools. Their skill in crafting compelling narratives breaks through market skepticism, building trust and delivering measurable results.
For tech brands aiming to leave a lasting impression, Salient PR is the gold standard.
FAQs
What factors were considered in ranking the top tech PR agencies for 2025?
The list of top tech PR agencies for 2025 was determined by weighing several important factors. These agencies were assessed on their specialization in technology sectors such as AI, blockchain, and SaaS, along with their track record of achieving tangible results for their clients.
Key elements like securing media coverage, simplifying and presenting complex tech ideas through engaging storytelling, and demonstrating a strong strategic vision in public relations were also taken into account. Moreover, client feedback was a crucial part of evaluating each agency’s reliability and effectiveness.
How can a tech company choose the right PR agency to achieve its goals?
To choose the right PR agency for your tech company, start by pinpointing your goals. Are you aiming to boost brand awareness, establish thought leadership, or generate leads? Knowing your priorities will help narrow down your options.
Next, focus on agencies with expertise in your specific tech niche – whether that’s AI, SaaS, or blockchain. Look for evidence of their success, like client testimonials, detailed case studies, or examples of past campaigns that align with your industry.
It’s also important to confirm they offer the services you need, such as media relations, content creation, or social media management. Go with an agency that not only understands your goals but also fits seamlessly into your overall business strategy. Prioritize those that value transparency, maintain open communication, and deliver measurable results to ensure a productive partnership.
What sets Salient PR apart as a leader among tech PR agencies?
Salient PR is known for its ability to create compelling, results-focused narratives that connect with both technical experts and general audiences. The agency has a strong history of delivering impactful media coverage, helping brands gain visibility and build strong reputations in competitive tech fields like AI, blockchain, and SaaS.
What sets Salient PR apart is its sharp strategy and in-depth knowledge of the tech industry. By designing campaigns specifically tailored to each client’s goals, they deliver measurable results that fuel growth and position businesses as leaders in their field. For companies looking to amplify their presence in the tech world, Salient PR offers a partnership built on expertise and proven success.
