The year 2023 is almost here! Is your business looking forward to it?
Truth be told, many things have changed in a short amount of time and certain industries are struggling… even more the reason to give it your all and drive business success… with a zest for innovation!
How can you do that?
Use established hacks in innovative ways and add a zest of creativity and et voila!
Here are some ideas.
Place Value on Continued Learning
We all know how important continual learning is but have you considered offering a new approach?
Honestly, the hype eLearning and mLearning are creating makes the whole affair rather disagreeable and in poor taste.
Actually, there are some novel initiatives aimed at making eLearning the new sexy. Gamification and AR learning are two notable examples, so use them as a reference!
Creative learning courses are bound to be more successful than their rigid counterparts even when they’re chopped into digestible chunks of information.
The primary goal should be meeting the goals of the learners and the finest of businesses know how to align these goals with company values and targets.
For best results, inspire a knowledge-sharing culture by fostering a reliable knowledge management system (e.g., making knowledge available to everyone in real-time).
Pro tip: Apply mind mapping techniques (a.k.a. “concept map”) to draft a visual representation of related ideas and then use brain sketching to transform the core information into imagery.
Try New Marketing Ideas
Email marketing remains the most popular advertisement method and this trend is unlikely to change in the foreseeable future due to two main reasons:
· Email marketing is cheaper than other advertising strategies
· An overwhelming majority of potential customers use email services
It’s no secret that targeted, personalized email campaigns generate over 75% of the overall email revenue. That’s why 77% of marketers use email to send personalized content to subscribers and 66% of marketers personalize email campaigns.
Some 64% of marketers use mobile-optimized designs for email campaigns.
In total, email marketing campaigns are 40 times more successful at acquiring new customers than Facebook and Twitter ads combined!
That has its downsides as well. E.g., when everyone uses the same approach people are bound to get sick and tired of the whole affair.
To prevent this from happening, consider drafting creative email ad campaigns and strengthen them with a stellar SMS marketing campaign.
Here are some creative SMS marketing examples to help you get started!
Pro tip: SMS messages should be concise and to the point. Make sure to shorten your URLs and use uppercase to highlight keywords.
Offer True Work Flexibility
Work flexibility has become a keyword of sorts, what with everything that’s been going on in the last three years or so.
That’s why further elaboration as to the reasons why any business absolutely needs to offer a flexible work model.
Of these, there are six and they actually cover all eventualities and individual circumstances.
· Partially remote work, with flexible office space – no permanent offices; rented flex space used for periodic collaboration (but not connectivity)
· Almost entirely on premises – limited remote work, large office space the majority of managers and workers
· Partially remote work, multiple hubs – multiple offices with the workforce dispersed among them
· Partially remote work, large office space – the majority of managers and workers spend most, but not all, of their time at the office
· Almost entirely off premises – mostly remote work with no office space
· Multiple microhubs – management and employees are dispersed across small microhubs located in different cities (or countries, depending on the scope of your business operations)
As you can see, there’s a way to employ Americans living and working in Japan, as well as talents on the other side of the world. Remote work is truly prospective!
Pro tip: Offer flexible contract types to attract new hires from all walks of life. Digital nomads, for example, often run a business of their own and are looking for new reliable clients.
Set OKRs for Success
Finally, there’s the matter of goals and such. No business can dream of becoming (let alone remaining) successful if it fails to set realistic goals and follow through.
One proven way to nail this goal is to set OKRs. The easiest way to do this is to use straightforward OKR software.
OKRs or Objectives and Key Results are a goal-setting strategy that defines both goals and milestones. What makes it stand out from other strategies is its ability to generate measurable results by tracking progress, creating alignment and encouraging engagement.
Pro tip: OKRs can be used for personal goals to the same effect.
Key Takeaways
Having considered these tips, does 2023 look more promising now?
Hopefully, it does!
For some added thrills, make sure to set up an anonymous feedback system to stay on top of employees’ goals. Surprise them!
