Making your customers feel comfortable is important as this will encourage them to return to your company and will ensure that they have positive memories of your brand in the future. As such, here is a quick guide that can help you to make your customers feel more relaxed in the future.
Make Employees Friendlier
If your employees are grumpy, disinterested, and rude, your customers may see your business in a negative light. As such, you should put a lot of work into ensuring that your employees are always friendly faces around your customers. For instance, you should give your employees ample training in customer service and ensure that they are happy by paying them enough and by stamping out any workplace issues like bullying and harassment quickly. The happier your employees are, the better the service and the friendlier the face they will present to customers.
Invest in Enamel Pins
Sometimes, your customers may feel daunted when it comes to approaching your employees or asking them questions, especially if they are not certain who your employees are or what their role is within the company. As such, you can help to make your employees seem more accessible to your customers by giving each of your employees an enamel pin with their name and role on it. These enamel pins will ensure that your customers start off on the right foot with your employees and that they can have a personalized experience. For instance, if you run a medical setting in the UK, you may decide to look at NHS badges for nurses that can make your patients feel less alone and scared. They can also make sure that your customers know how to address your employees.
Create a Great Environment
If your store or business space is dirty or disorganized, your customers are likely to spend most of their time within your business wanting to leave. However, if you want them to linger and have a great experience within your store, you should try to cultivate a wonderful environment for them. Not only should it be clean, but it should be easy to find everything that they need within this space. You might also consider playing gentle or upbeat music or trying out different aromas that can help to relax your customers and get them into a shopping spirit.
Make Your Business Accessible
It is vital that your business is accessible to those with all different types of disabilities. For instance, you might install ramps and lifts within your business, ensure that aisles are wide enough for wheelchairs, and place your stock on lower shelving. You might also think about introducing quiet hours a few times a week, which can allow some neurodivergent people to visit your shop without getting overwhelmed. It might also be important to look at other simple ways to increase accessibility within your business, such as looking at your policies on animals and the types of allergens that are within your space.
