If you are the owner of a company or brand, and you want to increase your sales as soon as possible, then the most logical step would be to turn to social networks for the promotion of your product. Of course, it’s not as easy as it used to be — a few years ago this process would have taken less effort and time due to less competition, but today the niche of companies and brands in Insta is somewhat oversaturated. What can be done about it to improve the situation?
Now we can say with confidence that social networks are a job. Daily, complex, multicomponent. You need to surprise the audience over and over again, try to provide them with something new, show some content that cannot yet be called tired in its format and content. However, even this is not enough, because selling on Instagram, TikTok, Facebook and other platforms work according to algorithms that you need to know and take into account in the development of your account. What are these algorithms and what do they want?
1. Don’t try to buy likes on Instagram (thousands of them), take care of getting real support from your audience. By the way, did you know that today the focus has shifted from likes to other metrics — for example, the number of saves of your content and the number of its transfers to friends on IG? Yes, in this article we will talk mainly about Insta as the main social network for those who seek to sell and advertise their content, their products and services. So, if you want to show algorithms (which in turn will show your content the more, the higher activity on your page they will mark) that you’re interesting to others — ask people to save your posts, like them and share with friends if this information can be useful for them.
2. Instead of planning to buy Instagram likes, try to reorganize your profile content in such a way as to naturally force people to open your posts more often and support them with various reactions. Highlights will help you here, in which you can arrange convenient navigation through your profile and help people look through your content and choose the most interesting things for them in it. Do not hesitate to post some stories again — often people are grateful that they were reminded of something that they themselves would not mind reviewing or finding. Use mov to mp4 converter for mac to create quality video files to capture the attention of users.
3. The algorithms rely very heavily on how often you post on IG. Yes, it can be difficult, because your content will be kind of the same type (tied to a specific product or service), but you still need to try to post as often as possible and make them engaging in order to provoke some activity in the profile. This may seem like an impossible task at first, but you will definitely get used to it — and if not, you can always hire a copywriter or account manager so that it becomes their problem, not yours.
In general, success lies in having a good outreach and tons of feedback from your audience. Whatever promotion methods you may be trying, nothing compares to genuine response from the audience that wants to support you — people can share your posts, show them to their friends and family and get yourself even more interested people as potential clients and followers. Sincere involvement of people will help you develop your profile in a way you have never done before.Therefore, you should definitely focus on interacting with the audience and make this your number one priority. Don’t forget about cross-posting and the opportunities it can give you. Combining your audiences from different social networks into a wholesome big one is the best decision you can make to make everything work out as best and as quickly as possible.
