For Singapore people, starting a Web design company Singapore business by opening a shop on social media is the easiest way and easy to build a brand But if you want your business to grow even more Selling products on social media may not be enough, causing many businesses to expand their customer base online. Often turn to sell products on market Place such as Shoppe or create additional ecommerce websites to build stability for the brand and Marketing online through the website to reach more customers.
How to make an ecommerce website successful? It’s not too poor if you are constantly developing your website your business can be as successful as the brand 4u2 Singapore.
What is ecommerce?
Electronic Commerce, also known as ecommerce for short, is electronic commerce. or doing business in which goods are traded, exchanged goods and services together on the internet by using the website or application as a way to promote as well as being a communication channel between merchants and customers. The highlight of ecommerce is that people around the world can access stores shop and easy service 24 hours a day that means if your business has its own website People using the Internet can access your store at any time press to buy products wherever you are
1. User-Friendly
What do you think is the most important thing for website design?
76% of website users want a website that is easy to use, easy to find information, easy to shop. A survey from Hub spot found that only 10% of website users want beauty because the real purpose of ecommerce website design is to facilitate customers who come to use it. If our website is too complicated there is a high chance that customers will leave the website.
2. Mobile-Friendly Website
50% of online payments come from Mobile shopping online if you want to reach this group of customers. Your website must be a Responsive Website or mobile compatible and other equipment as well. The advantages of using a Responsive Website are not only convenient for customers. Mobile-friendly websites also have a positive impact on your Google rankings.
3. Website illustrations must be clear
Used product images not just taking enough photos to be sold, but have to be sharp and clear and interesting attract customer demand Because most customers want to see products from various angles and different environments including zoom in Zooming out also gives a different feel. I want everyone to always remember that pictures are the most important thing for selling no text. Although we need sharp product images high resolution But uploading to the website It should choose to use a file extension that is small to make the images on the website load faster An Adobe survey found that websites with product images take longer to load or refuse to load This will result in a 39% reduction in customers.
Therefore, images must be high resolution and load fast!
4. Promotions, interesting offers
Organizing promotional campaigns or marketing activities is another technique that encourages buying. If your website has functions that can organize promotions, discounts, exchanges, giveaways, giveaways, these will help your website generate sales easily.
5. Ordering system/shopping cart
Features that an e-Commerce website can’t live without a shopping cart system or order system It is something that allows your customers to shop on the website 24 hours a day. In addition, a good shopping cart system must be able to calculate product prices accurately. Provide accurate details of product details, quantity, price, discount, shipping costs, and take our customers to the end of the payment page, all in one place.
6. Search & Filter
Search or Filter feature is one of the important elements for e-Commerce Web development company Singapore websites because most customers don’t know what products our website has. This feature will make it easier for customers to find the products they need on your website.
7. Related products
Recommending products that are relevant or near to increase choices for customers who come to shop on the website if the visitor doesn’t find the product he wants or the product is out of stock the relevant product recommendation system is another feature that will give you the opportunity to generate sales.
8. Social Proof
Social Proof or using a person to tell customers to help build credibility It is another technique that helps convince customers to make a purchase decision easy to understand It’s a product review. Over 95% of online shoppers read product reviews and 57% shop or services with 4 or more star reviews (I am one of them).
There are 5 types of Social Proof that are used in marketing:
- Having an expert to confirm
- Using famous people tell us about the product
- For real users to tell
- Word of mouth from people nearby
- Using what people are interested in presenting
For this type, you can see posts that have a lot of shares going viral or shops that have a lot of queues to make it look interesting
9. Website Security
Because customers pay through our website all the time safety is therefore the most important thing. Big businesses and brands are often the targets of cybercriminals. Using SSL or HTTPS websites will help make your website more secure help build credibility Let customers shop confidently on your website. It also has a positive effect on Google rankings.
