6 Reasons to Conduct Customer Satisfaction Surveys

95% of customers say that customer service is important to their choice of brand and how loyal they are to them.

No matter how good your product or service is, your business needs satisfied customers to stay afloat. But if you don’t know what makes your customers satisfied, you’re always going to be guessing while losing thousands in potential profits along the way.

But when you use customer satisfaction surveys, you get a clear picture of what each customer liked and disliked about their experience with your brand.

This can be the key to improving not only customer service but can skyrocket your revenue as well.

Want to know more about why you should conduct customer satisfaction surveys? Keep reading for the top 6 reasons.

1. Know Your Customers Better

One of the top reasons you should survey your customers is so that you can get to know them better.

If you have a website, it’s true that you can get demographic information by looking at your website analytics. But to get the best demographic information from paying customers, you need to survey them.

When you survey your customers, you can include a few demographic questions such as age, gender, and location.

Demographics allow you to better target your customers with the right products. Knowing demographics also helps you to figure out customers’ wants and needs.

It also allows you to segment your audience so you can give them more personalized content, such as emails or coupons. 

2. Increase Customer Loyalty

Customer satisfaction ratings are vital for increasing customer loyalty.

Even if your product is exactly what a customer needs, your customers won’t be loyal to you if they’re dissatisfied with other parts of your business. This could be anything from your customer service to your return policy.

When you figure out where you could improve in your business, customers will feel heard and important. This increases the chance that they’ll stay loyal to your brand.

Remember that satisfied customers are more likely to tell their friends and family about your brand.

The opposite is true as well. If customers are unhappy with your brand, they’ll not only leave, but they’ll tell others about their bad experiences. 

Customer loyalty is one of the most important ways your business can get steady revenue, so be sure to keep this as one of your top priorities. 

3. Engage Your Customers

Good customer satisfaction also comes from keeping your customers engaged.

For example, you may have great customer service and a great product. But if you’re not active in engaging your customers, they may forget about your brand.

To stay top of mind, ask your customers about their experience with your company and what they feel would make your company better.

Engagement is also why your surveys need to be easy for your customers to complete. They shouldn’t be too long and should be easy and quick for customers to fill out.

Make sure to get survey software like CheckMarket that lets you send your survey through multiple channels like email and social media. Convenience will increase the chance that customers will fill out your survey.

4. Figure Out Buying Habits

Buying behavior is one of the best ways for you to find out which products sell and how you can stand out from your competitors.

First of all, if the same customers keep buying the same product again and again, this can indicate high customer satisfaction. 

And when you know your customers’ buying habits, you can find out what products your customers like the most and how they like to shop. Then, you can optimize these avenues.

In your survey, you can ask customers how they bought your products. For example, did they buy the products on your website? On your brick-and-mortar store? Or through a third-party catalog?

You should also ask your customers what stores they like to shop from. This way, you can identify your competitors, even if they don’t sell exactly the same products as you.

5. Learn Where Customers Are Coming From

Another way you can use surveys to optimize your business is to know where your customers are coming from. 

Are your customers finding you through organic search or through word of mouth? Or did they find out about you through social media? 

Let’s say your current marketing campaign focuses on social media advertising. 

But once you do your survey, you see that barely any of your customers find you on social media. Instead, most of them find you through organic search. In this case, you want to focus more of your marketing efforts on search engine optimization (SEO).

Once you know where most of your customers are coming from, you can optimize your future marketing strategies for these channels. 

This will improve the return on investment (ROI) of your survey because you can create a strategy that’s more effective at targeting the right customers.

6. Improve Your Products

Finally, a survey can help you improve your products and services by collecting valuable feedback from your customers. 

For example, you might have low customer satisfaction with one of your products but you don’t know why.

In this case, you’d want to use your survey to ask your customers how you could improve that product.

Questions to put in your survey include:

• The quality of the product/service
• Whether it satisfied customer expectations
• What features customers think you should add
• Whether the product/service was worth the price

While you can get some of these answers from reading reviews of your company, it’s best to get customers to directly answer specific questions through your survey.

Boost Your Business With Customer Satisfaction Surveys

Now that you know the importance of customer satisfaction surveys, you won’t need to keep asking yourself “what is my customer satisfaction?”

Instead, you’ll have direct survey feedback from your customers so that you can improve your products, customer service, and marketing strategies.

If you found this article helpful, be sure to check out the rest of our website for more useful business tips.