5 Tips from Patentoid for Naming Your Company

Now and then, a new startup pops up. These startups are innovative, distinctive, and differentiated from their rivals. Therefore, to save yourself from heavy costs and digital theft, registering your brand or business name as a trademark is the first essential step. 

Why is it important to get your name registered?

Having ownership over your business name is the key to proceeding with future legislation.

• You can get the trademark registered online and avoid any copyright infringement or misuse of your business, business name, and products.
• It helps your business to build a brand identity for a lifetime.
• No one can steal your registered name and make a business with a similar name.
• To operate a business as an independent identity, it is an important legal requirement in many states to have a unique business name.
• You must protect the image of your business as authentic and reputable.

Patentoid’s top tips for naming your company

1. Avoid common names – try something more memorable

For your company or brand, common names are a big no-no. Standing out from the crowd is one of the hidden objectives behind selecting a unique and appealing business name. Always use a unique name and logo to give the right impression of your business. The registration under trademark also needs a unique entity, because the competition is increasing every day. Also, consider naming your business something as relevant as possible to the service or product you offer. This will help you with brand marketing in the future, as your customers must get a quick idea of your business by just reading the name.  

2. Naming the company after the founder

Sometimes, family-owned businesses are registered with their family names. There is nothing wrong with this; this way, many subsidiary companies and parent companies can operate under a single name. 

3. Is a compound name best?

In our experience,  two or three-founder companies can face difficulties with unity and success when everyone wants to be a part of the company’s name. The best solution for this problem is, for example, combining the first letters of each founder’s name. It is an easy path to creating a neologism, which we will cover in the next tip. 

4. Neologisms for naming businesses

Using a neologism as your company name is an easy way to establish a strong new brand. A neologism is a newly coined word or phrase, so you will certainly be the only business with that name. When we register the name, remember that it will be the main internet domain name too, so going for a name that is quick to search and access on internet platforms will save a lot of future hassle for you and your customers.

5. Selecting the best domain name

Finally, when you have decided on the name you want to go with, make sure it is also available as a website domain. It’s always a good idea to have the same domain as your brand name because every brand or company needs a strong online presence too. When you’re ready to purchase the domain, also keep in mind how much it costs. The more expensive a domain is, the more likely you are to have higher traffic to your website. 

When can you register your business?

As soon as you finalize the business name, type and structure, you should get these things registered as soon as possible to avoid any theft or abuse of your ideas. The sooner you get your business trademark registered, the easier the following processes will be. 

Summary

In the trade market, everyone wants their brand to have a special name and a proper trademark registration. Registering a business name as a trademark is no piece of cake; it requires certain requirements and legislative processes. If you have an experienced trademark registering company on hand, you won’t just save yourself a headache; you’ll also guarantee yourself the best trademark price out there. Patentoid’s trademark registration portal simplifies each step in the process of legalizing your business trademark. Register your trademark for the best price online today at Patentoid.co.uk.