Video creator tools are the next best thing to marketing up-and-coming products. Among this booming market, some have unique, modern features that distinguish themselves like this video creator.

One prominent feature of this video creator is the easy edit. Video editing is the process of manipulating recorded video footage. It is also a way of giving raw footage some touches to improve its quality. 

Video makers have certain features used to improve the quality of a video. Raw footage needs some form of correction such as color correction and cropping in order to improve its quality. 

A good video creator improves the quality of videos and makes them more appealing.  For example, raw videos need correction or manipulation. This includes color correction and cropping or other forms of advanced editing done to improve video quality.

The video creator is used to improve the piece together footage into a video. These tools are used to create a more digestible video. Some of those essential video editing functions common in most video makers are:

1. Color Correction:

In video editing, color correction is done to improve the overall quality of the videos. It refers to the process of altering individual clips of footage to suit a particular color temperature and match a specific technical standard. 

Color correction includes balancing out your colors. It ensures that the whites are white and the blacks are black enough. Every other color in between has an excellent and even color grade. It aims at providing standard video footage that is close to what can be seen by the human eyes.

Color grading greatly improves the aesthetics and quality features of a video. It also enhances the ease of communication. To color grade, a video means to alter its three primary colors and improve its quality.

2. Trimming:

Promotional and marketing videos need to be short and concise. Sadly, most raw video footages have unnecessary details that require removal. Trimming the video makes it more straightforward. This captures the attention of viewers quickly.

Trimming is one essential feature of editing. It involves taking off either the beginning part of a video clip or the end.

The video is short, and you don’t lose your audience’s attention. Carrying out strategic video trimming takes out all unnecessary sections of footage, leaving the one that interests your audience.

3. Cropping:

Video content creators use the cropping feature to edit the framing of the video. The feature allows you to select what part of the frame needs to be visible. 

For example, we would crop a video to fit into a new aspect ratio. This feature takes out the black bar that appears at the side of the video or on its top. Cropping could also mean removing excess pixels around the edge of a video. 

After editing, you can restore any part of the video you want back. This means you can easily un-crop.

4. Blurring:

Video creator software has a blur tool that removes unwanted objects or images in a video background. It could be a background image, face, or object. You can blur any part of the video you don’t want visible.

This can save you from cases of privacy or copyright infringement depending on the situation. This feature is also useful when hiding details or information. For instance, you can blur a phone number, a license plate number, etc.

Blurring surrounding images can focus a section of the video better. For example, it could be a product, important information, or any other details.

5. Transition Effect:

The transition effect ensures the smooth flow of video from one scene to another. There are different kinds of transition effects. Fade occurs when the shot gradually becomes visible. This feature enables the viewer to absorb an image progressively.

This is a fantastic way to start a marketing video. This allows the viewers to pay full attention before the video begins. Fade out is another form of transition. In this type, the shot starts at full brightness and then gradually becomes invisible.

Using both the fade in and fade out feature is a very effective way to convey the passage of time. Another transition effect is a washout, which is quite similar to the fade-out; the only difference is that this fades into white rather than black. 

The dissolve is also a kind of transition effect. The transition effect makes the video move from scene to scene smoothly. The transition effect also ensures that the video is homogeneous.

The ripple dissolve is another kind of effect. This kind of transition effect is quite similar to the cross dissolve. Using the ripple filter ensures that the transition from one scene to another is smooth and dream-like.

Using the cross dissolve is similar to a combination of the fade-in and fade-out transition. It gradually moves from one scene to another. Hence, timing or a location change can be shown using this feature.

Conclusion

In conclusion, all the essential features of a video creator, such as trimming,  cropping,  transitioning, etc., discussed in this article are useful in creating top-quality videos. Promo’s video creator provides these features and gives your promotional or marketing videos a professional look.