Ecommerce has truly come a long way. While already quite a popular mode for shopping, it has quickly transcended into the preferred way to buy products and services. The convenience of transacting along with the avoidance of visiting physical stores are just 2 of the reasons for the massive popularity of this industry. Whether successful or not doing so great, there always comes a time when an entrepreneur contemplates exiting the business. You may, yourself, be in a similar position as well. To ensure that you sell your business online for the maximum gains you should be on the lookout for the following signs that indicate whether it is really time to put your online business for sale or hold on a bit longer.
Cash In On The Success
Your business has boomed and reached soaring heights. Revenues and profits are up, debts are paid up, cash surplus exists, and the supply chain pipeline is running on auto-pilot. This is the ideal scenario really, isn’t it? In such a case, it is quite likely that online platforms, VCs, and other conglomerates may be lining up to buy it off you. Personal emotions aside, this is as good a sign as any to book your profit. It is very probable that this is the best valuation you will get for your business. Moreover, with multiple buyers in the market, you can choose to exit on your terms and move on to other personal or professional ventures you may have in mind.
Stagnation or Plateau Growth Stage
Each business goes through different stages in its lifecycle. While the negative growth or decline is the most dreaded stage, the stage of stagnation or no growth is not great either. This can be a result of several factors, quite a lot of them being out of your control. Global pandemics, economic recession, and geopolitical conflicts are just some examples of these. But if you see your customer base dwindling or no growth in month-on-month sales, then it is time to take stock of your situation. Careful evaluation is needed to ascertain if efforts can be made to pump resources to see an upswing. Else, it might be best to find a buyer and sell your business online. This will also protect you from further erosion of your business value and avoid a situation where you need to sell out of compulsion and suffer losses in the process.
Inability To Compete
Ecommerce is a highly competitive sector and it can be daunting to keep up with the pace and stress it entails. Large marketplaces and global platforms can be difficult to compete with. While you may have held your own so far and built a loyal customer base, the freebies, discounts, and offers that large enterprises are able to offer are not easy to match. They operate on the principle of economies and scale but you may not be able to do so. Unless you can ride on a new idea or an innovative sales campaign, it may be time to quit while you’re ahead and sell your business online. You should go ahead and get your business valuation done by an expert and prepare to list it to identify potential buyers.
Unfixable Technology or Supply Chain Related Issues
Technology is the backbone of any eCommerce enterprise. And with ever-changing access modes, device integrations, and digitization platforms, you need to have a robust technical infrastructure that is flexible, adaptable, and scalable. This also entails a fair bit of investment in purchasing and maintaining the infrastructure along with an IT team, whether in-house or outsourced.
Furthermore, the supply chain ecosystem that consists of vendors, suppliers and related logistics is essential to smooth business operations. Managing deliveries, returns, rejections, pickups etc. requires careful planning and execution and any glitch here can lead to a negative domino effect.
If you notice issues in managing either of the above-mentioned domains or find gaps that require significant investment to plug in, then it may be time to evaluate selling your business. These are clear signs that you may be better off putting your online business for sale and starting something new instead of trying to fix these issues with more capital inflow, which may not necessarily result in a positive outcome.
In Summation
Exiting a business deserves the same amount of consideration as while setting it up. The decision should be taken after careful evaluation of the prevalent circumstances and your personal situation. Once convinced that selling your business online is the right move, it is advisable to contact experts who can hold your hand through the process and ensure you get the maximum bang for your buck.
