YouTube is one of the top video platforms in the aspect of active users, then time spent watching. Since YouTube keeps on increasing in popularity by the day and there is a continuous increase in video marketing success, it’s now very important for one to start optimizing content. YouTube KPIs are different from that of other online platforms. Therefore, it isn’t easy for one to optimize his YouTube content.
Keep reading to know more about the important YouTube’s key performance indicators and how to utilize them effectively to attain a successful channel.
What are YouTube KPIs?
YouTube KPI is a tool utilized for monitoring a YouTube video content’s success. A working YouTube strategy depends on fully comprehending elements resulting in successful content.
The right KPI will be able to measure one’s results accurately. Then, you can also utilize the YouTube money calculator tool of Views4You to calculate your earnings from the platform. The free money calculator tool will help you to know how much you make from YouTube after analyzing your KPIs.
Importance of Analyzing YouTube KPIs
YouTube stands as a social media platform having amazing tracking capabilities. One has to be monitoring YouTube data due to many important reasons. Firstly, it will assist you in creating better content.
Thanks to YouTube KPIs, one can start identifying the content connecting with his target audience, and then utilize it to his advantage. Additionally, you can get more viewers with the aid of YouTube KPIs. One will be able to reach large audiences he wasn’t able to reach before when he analyzes and monitors his YouTube data.
Major YouTube KPIs to Start Tracking
There are some important YouTube metrics that you have to track and they include;
1. Average Watch Time
YouTube watch time means the total time people spend watching one’s video. It is one of the main ranking factors for YouTube SEO because this will reflect YouTube users’ satisfaction state. When users spend plenty of time viewing their videos, this tells YouTube’s algorithm that the videos engage very well.
So, YouTube promotes the video to a lot of individuals in search results and recommendation part and this will lead to additional views. Contrarily, low watch time signifies fewer engaging videos.
When one monitors different videos and watches time reports, he will be able to know the video types that get the highest engagement, know the content having a lesser engagement, and then know video areas in which people start losing interest.
One is free to start applying complete analytics obtained from his channel’s watch time and other YouTube analytics tools for comprehending the content type he has to start creating more for boosting engagement.
2. Video Views
Video views stand as another YouTube metric, though just views will not give one complete insight for improving his ranking in the YouTube algorithm. An example is when one’s videos get lots of views but viewers abandon the videos in a second.
That is the reason video views are just a strong metric if it’s combined alongside another KPI, like watch time. Like in a situation where one’s video received a lot of views, but its watch time is so small. It may signify that the audience loved his video title but didn’t like the content.
You’re free to then pay close attention to that video so you can discover the reason for disengagement.
3. Audience Retention
This is one of the most important YouTube KPIs to measure. Audience retention is the viewers’ percentage that are viewing and leaving one’s videos each second. YouTube prefers any video that has higher audience retention for search rankings because it signifies that a higher number of viewers will watch the video until its end.
YouTube’s audience retention data aids one in designing his future video strategy. It’ll reflect one’s video’s highest engaging part and that can be a perfect topic for his next video. Audience retention will additionally show videos’ parts that viewers skip, parts they watch again, and then points they begin to drop off.
All these data will help one to find any of his videos’ boring sections and allow him to remove them from future videos. YouTube usually prefers any video that has a high audience retention rate in search results and recommendations.
4. Video Engagements
Just as other social media channels, engagements like comments, likes, shares, etc, stand as a major focus if you want to analyze YouTube videos.
Video engagement metrics show how many comments, likes, dislikes, etc a video gets and one’s video’s ability to impact people emotionally. It’s important to be aware of your videos’ engagement, then also go ahead in download video performance reports.
5. Subscribers Growth
Subscribers are people seeking to remain informed about one’s YouTube channel and videos. They get your videos in their feeds. Then when they turn on their notifications, they will receive alerts whenever you bring out a new video.
Subscriber growth will aid one in improving the watch time of his channel. It’ll tell one how many subscribers he lost and gained. Then, it’ll also tell him his videos attracting more subscribers.
When one is analyzing the video types his subscribers watch, he’ll discover the content people love, and then utilize the information later on to create popular videos. By utilizing this social media analytics, you’ll be able to acquire loyal fans who put an interest in your message.
6. Click-Through Rates
This is another important YouTube KPI. Click-through rates are of two kinds which are;
Impression Click-Through Rate:
This displays the power of one’s video to make people view it if it appears on their home pages, recommendations, and trending parts. A big impression click-through rate signifies that one’s video title captivates and resonates properly with target audiences.
However, one cannot just depend on this YouTube metric for measuring video content performance. One may have a large impression CTR, still his engagements stays low because his videos possess a small emotional appeal.
A high click-through rate demonstrates that your video title attracted a lot of YouTube viewers which puts interest in the video’s topic.
Click-Through Rate Top Card:
This data displays the cards that one’s viewers clicked on highest in all the videos he has. Utilizing this report, you’ll be able to determine a perfect time and location for displaying cards in your video.
7. Traffic Source and Demographic
This YouTube metric may be utilized for optimizing one’s video promotion strategy because it displays the way people found your video. This can be via YouTube searches, suggested videos, channel pages, and any external source such as social media.
Additionally, this report will disclose sources that brought about the highest views and watch time. If one tracks his most engaged audience and the place they’re coming from, it’ll aid him in understanding them more.
At last, YouTube’s success involves going ahead to create content that engages and drives people to make purchases. When one tracks these metrics among other YouTube KPIs in his analytics, it will give him the insight he needs to reach his goals and achieve success on videos.
If one knows where his visitors come from, it’ll aid him in targeting his marketing efforts efficiently. So, make use of this KPI to improve the solid video marketing strategy of your YouTube account.
8. Average Views Duration
One will receive a lesser average view duration when his video doesn’t retain the attention of viewers. Improving one’s average view duration together with watch time will increase his YouTube search rankings if his videos engage visitors.
9. User Subscription Addition and Removal
You’ll be able to know much about your channel’s quality via how many subscribers you’re earning and losing with time. One can improve the amount of users that are interested in his channel when he studies the video type his current subscribers put more interest in.
10. Daily Active Viewer
Monitoring the way your daily viewers are changing and if they’re varying during weekdays and weekends is important. If you upload videos and target marketing consistently, you will improve your YouTube performance and how many viewers you get.
Final Thoughts
Monitoring my YouTube KPIs helped me to attain growth on the platform. A lot of tools exist online to aid one in tracking the KPIs of his channel. With just a few clicks, I was able to improve my YouTube marketing strategy greatly. I easily saw reports about viewers and subscribers who were interacting with my content when I utilized various tools for my YouTube Analytics.
I saw the areas in my video promotion strategy that needed to be improved. With these YouTube metrics listed above, I started creating more YouTube videos and they also aided me in generating amazing content ideas.
I started tracking my metrics and was able to obtain a perfect YouTube top cards report about my videos and achieved greater success. When you consistently track KPIs, it is possible to enhance your video and channel performance quickly.
