Why your business should always have an option of reverse image search?

What is reverse image search? Why everyone should always try it before posting any content on their business profiles? Why every business operating in the world should always apply reverse image lookup before making anything appear on their website and social media profile?

The importance of reverse image search is increasing with every passing day, because every day the amount of content in form of images is expanding. Making it a necessity to check back the origin of an image which is going to be on your social media profile.

People often misuse the content, they steal, manipulate and then use it under their name. They steal the profile picture and make fake profiles to take monetary or other benefits, and the crime list is long. So why not always protect the visual or creative work from such piracy, reverse photo lookup will help you in that.

How to perform reverse image search?

For individuals, finding the source of an image is easy as compare to companies, where the quantity of image data is in bulk and checking the authenticity is more crucial. Businesses and companies often need professional RIS tool that help them in finding 100% accuracy. At this point Bing or Google images often fail because of the limitation of data authenticity. Most of the time the images they return as search results need more manual validity check. While a professional tool like Tineye (with its premium search) return images that are high in quality, quantity and comes with all possible manipulation.

That is why professionals often recommend to businesses and companies to opt for a premium versions of such tools because of their authenticity.

Why a business should invest in good reverse image search?

Image validation can become a crucial part of any press release, email campaign or advert campaign. The images you are using on your official company pages and websites will be re-used by several others. However, protecting the copy rights, it is crucial for a business to know at which websites and social profiles the images are being used. What is the way someone has used them, are people giving your team the true credit or invading the official property?

Moreover, using the image tracking a business will know how much re-shares or traction their images/press releases has got and in how much time. As each image that comes after the search comes with the posted sources where the date/time etc. are always mentioned. This can gives and insight to the marketing campaign success, because the more people shares the content the mores successful it will be. That is why it is very important for businesses to always have access to premium accounts of at least one reverse photo search engines, as they will save the time by returning the accurate results in no time.

Marking a good tool for your next reverse image search often leads you towards the new success of your marketing campaigns.