Why Isn’t My Website Ranking?

Many small business owners are frustrated because their website is not ranking as high as they would like. They may wonder what they are doing wrong and how they can improve their ranking. In this article, we will explore the reasons why your website may not be ranking well and offer some solutions to help you improve your ranking.

You Are Not Using The Right Keywords

One of the most important factors for ranking well in search engines is to use the right keywords. You should ensure that your website includes the keywords people are searching for. 

There are several tools that you can use to research which keywords are most popular, such as Google AdWords Keyword Planner and Google Trends. Once you have identified the right keywords, ensure to include them in your website content, title tags, and meta descriptions.

Your Website is Not Mobile-Friendly

Another important factor that search engines take into account is whether your website is mobile-friendly. With more and more people using smartphones and tablets to access the internet, ensure that your website can be easily viewed on these devices. 

You can use Google’s Mobile-Friendly Test tool to see if your website is mobile-friendly. If not, you need to make some changes to ensure it is.

Your Website Is Not Well-Designed

Another reason your website may not be ranking well is that it is not well-designed. A poorly designed website will be off-putting to visitors and will likely result in them leaving quickly. 

This will send signals to search engines that your website is not a good result for their users, and your ranking will suffer as a result. Make sure your website has a clean and professional design and is easy to navigate.

You Have Not Built Enough Links

One of the most important Ranking Factors for SEO is the number of links pointing to your website. Links are like votes, and the more votes you have, the higher your website will rank. 

There are many ways to build links, such as guest blogging, directory submissions, and social media engagement. The key is to focus on quality over quantity. It’s better to have a few high-quality links than many low-quality ones.

You Have Not Used Social Media Effectively

Social media can be a powerful tool for promoting your website and improving your ranking. Search engines take into account the number of social signals when determining rankings. Make sure you are active on social media and that you are sharing high-quality content that is relevant to your niche.

There are many reasons for a website not ranking as high as you would like. It could be that your site is not optimised for search engines or that there are better sites out there to rank for the same keywords. 

In some cases, it may simply be a matter of time before your site starts ranking higher. However, if you believe that your website is being penalised by Google, you may need to take steps to correct the situation.

Gareth SEO Consultant can help you identify and fix any issues with your site that prevent it from ranking higher on search engine results pages. Contact him today for more information about SEO services and how he can help improve your website’s rankings.