A case study showed that altering and balancing color while designing your website can boost conversions by 24%. But, unfortunately, it is a common mistake.
It is hard to imagine how powerful a website featuring the right combination of colors can be for your company.
The right colors can attract attention, convey intent, generate excitement, drive conversions and even win customers’ loyalty. Of course, it takes careful planning to choose the right colors. However, they can impact how customers interpret what they see, just as much as layout and copywriting.
To help you understand the fundamentals of color in web development, we have listed some key points.
Why is color important in web design?
Your online success depends on the choice of the right colors for your website’s design. Colors can stimulate emotions and prompt visitors to take action on your website’s call-to-action.
Using color encourages us to recall images vividly, which is why we remember them better than black and white images (or vice versa). In addition, it can help in brand marketing and encourage website visitors to take action. Therefore, your brand’s color palette should not be contradictory.
The Anatomy of Colour
It is a great place to understand fundamental color theory. Although it can be complicated, this will help you understand the basic concepts of color relationships. In addition, this sketch will help you get started with the theory and rules of color selection.
The Colour Wheel
How to Choose Colour Harmonies
It is easy to choose a color blend or palette by using the colour wheel. You can use analogous, monochromatic and complementary colours as well as triad colour harmonys.
Learn What Each Color Stands for
It should match the services or products you are highlighted. In addition, it is important to associate your product with a color that is relevant to your business, as mentioned above.
Red is attractive and powerful. This color is dominant for websites that focus on products for children. It encourages people to take action by clicking the “Book Now” or “Reserve Now” buttons, as well as a call-to-action. Red evokes emotion.
Websites that sell food products use orange. We have shown it to improve creativity and positive thinking. It appeals to younger people. Many professional companies use orange.
Yellow is associated with creativity and happiness. It is a popular color for children, and it is often used in places that sell leisure products. However, yellow can cause strain to the eyes, so it should only be used as an accent color in most cases.
Green is appealing to the human eye. It is a great choice for websites that are related to nature and tourism sites. Green is associated with wealth and prosperity. Green is also a popular corporate color. It stands for trust and prosperity.
Blue is a traditional color that has a high trust value. It has been known to calm the nervous system. We can use it for websites that offer high-tech products and diet and nutrition products. Unfortunately, blue is often mistakenly used as a text color. It is best to avoid this mistake as it is not an acceptable standard color for human eyes to read.
Websites that are related to art and photography will benefit from the use of black.
Purple is often used on vacation and religious sites.
How to choose the right colors for your website
Understanding the theory behind color is one thing, but it is quite another to choose a vibrant color palette. However, you can start with what you already know.
Branding: If you have an existing business, start with your brand colors and then think of new colors to incorporate to complement your brand.
Your Audience: The colors that you choose must reflect the emotions your business wants to communicate. Find out who your target audience is and what colors they prefer.
Trend: Understanding the color trends can give you great insight into designing websites. It also helps you to create a successful website.
Emotional: Determine the emotion you wish to instill in your visitors when they visit your website.
Balance: Look at the color harmonies. Usually, when choosing a palette of colors, you will start with the dominant one. Next, layer your color palette. The darker colors are more prominent and have more visual weight. Next, layer or introduce lighter colors.
Conclusion
They are everywhere and can be used to support any emotion or action that you want from your audience. However, while colors are essential in web design, they are not the only website design solution. When designing your website, color theory is just one aspect.
You now know the importance of colors in your logo design and website. They can help your brand stand out and connect with your customers.
The passionate representation of the human personality is color. It has a powerful influence on viewers’ emotions and behaviors. This knowledge will allow you to influence the mind of people and create an impact that benefits your business. Use color psychology as a guide, but don’t be afraid to use your artistic talents.
