Ways to come up with a company name

An important part in the formation of a successful business is the stage of developing a company name. The name of the company will directly affect the growth of popularity and recognition among competitors. It seems to many that it is quite difficult to come up with a name, because there are already many similar companies with a well-deserved reputation on the market. The Turbologo generator will be able to cope with this creative task. A light, memorable name that reflects the company’s activities and sounds good – will quickly gain a foothold in the consumer’s memory and positively affect demand. We have selected the most working methods that will tell you where to start and facilitate the whole process of creating a unique name.

Ways to come up with a company name

Before you start thinking in which direction to start coming up with a name, be sure to do a competitor analysis. So you can understand which names most of the audience responds to. In the process of analysis, you will have ideas and initial options that can be discarded or corrected thanks to the following methods:

1. Use of the name or surname in the naming of the company. Not many people know that your own name or surname will help you come up with a name easily and creatively. This is the easiest and most efficient way. The created name can be modified, for example, to emphasize the ending or highlight the parts you like. This method includes: McDonald’s restaurant chain, Levi’s jeans, Ford automaker, Parker pens.

2. Compound word. Often the name of a popular brand can be a compound word, which is obtained by adding two words. Such a title can briefly and informatively tell about the purpose or scope of work. The main thing is that such a name should be sonorous and easy to read, for example: Euronews TV channel, Volkswagen automaker, Aquafresh toothpaste.

3. Reduction method. The name, which is formed from initial letters or separate parts of words, will be an original and memorable option. Companies such as KFC, IKEA, BMW were recruited using this method.

4. Find the source of the idea in nature. You can get inspiration by delving into the natural world. Consider if your product is associated with an animal, plant, or even a natural phenomenon. This direction in naming is demonstrated by the Jaguar car brand or the sportswear manufacturer Puma.

5. Method of rhythmic repetitions. Repetitions of the same consonants can form an interesting name that will be interesting to pronounce and hear: KitKat chocolate bars, the popular Coca-Cola drink, Tic-Tac sweets.

6. Hidden meaning. If a hidden meaning is laid in the name of the company, then such a name can be not only original, but also reveal the history of the company. Such a name has a hidden meaning, which you can find out after some effort. For example, “Nivea” means “snowy”, which indicates the purity of the product.

7. Immerse yourself in history. Thanks to a significant historical event or character name, you can create a name with a historical direction. This method is often used in the names of restaurants, but also found in other areas of business: Lincoln cars, Napoleon cognac, Nike clothing manufacturer.

8. Push off from surrounding sounds. Everyone knows how a bird sings, or how a cat makes sounds. The main thing is that these sounds subtly hint at your service or product. This is how Schweppes came up with its name, using the sounds of sparkling water.

9. Name without association with the field of activity. The name of the company “Apple” can be safely attributed to this method, because the fruit and the work of the organization have nothing to do with each other. It does not make any sense, but due to the popularity of the company, the name has become known throughout the world.

10. Use an online name generator. Online name generators give a huge number of options for business. The “Turbologo” generator will create that very unique name based on the chosen direction. After you specify the keywords, the service will generate free names suitable for your company.

Conclusion

It’s realistic to come up with a name for your business on your own, the main thing is to stick to our listed methods. There are a lot of ideas in this business, and the creation process can be both long and fast. Focus on what you want to convey in your name, add a hidden meaning or catchy sound, and your company can quickly gain momentum.