If you have recently started a clothing business, you’re probably wondering how to get more customers and how you can cost-effectively offer more pieces. There are several ways you can minimize expenses while promoting your line.
Set Up An E-Commerce Store
A small clothing company today needs to have an e-commerce store. It’s the best way to get your clothing in front of the general public. You are unlikely to be able to expand your business if you rely on selling your clothing at festivals and in local boutiques. An E-commerce store can get your brand out in front of the general public.
Several different platforms can host your store. You will pay a small monthly fee and select a store theme. You will then display the items you have for sale along with their price and the colors and sizes in which you offer them. People will have several options to pay for their items. They can use a credit card or a platform such as PayPal.
Use an On-Demand Printer
You may have come up with a great design but lack the funds to order a bulk amount of shirts, hats, or belt buckles to put them on. There are on-demand companies that have professional-grade printers and huge warehouses filled with many different types of clothing.
All you have to do when you use one of these sites is upload your design or use the free tools to create one. You will select the article of clothing or the novelty item on which you want your design to appear, and the company will print it and send it out to you.
You can link your e-commerce store to the on-demand printer’s website. That way, when your customers order one of your products, the on-demand printer will take their fee out of the payment, print the item, and ship it right out to your customers.
Offer Accessories
Fashion accessories are inexpensive to make and can be worn by people of all ages and sizes. Most fashion accessories are intended for women, but there are a few that are unisex. Examples of accessories would include:
- Jackets
- Footwear
- Ties
- Hats,
- Belts
- Suspenders
- Gloves,
- Jewelry
- Scarves
- Socks
You can buy these items in bulk and add a logo or design to them, or you can craft them by hand. An on-demand printing company will allow you to upload a logo or design to their website. You can select the accessory on which you would like your logo to appear.
Promotional T-shirts and Hats
T-shirts and other casual wear are a great way to get started in the fashion industry. Even if your clothing line primarily focuses on business clothes or evening gowns, you need to introduce your brand name to the public. You can also create casualwear and other personalised clothing via on-demand printing sites.
Put your products up online where they can be seen. You can join groups on Facebook where people who are likely to buy your fashions will see them. Create a Pinterest page for each category of clothing that you have, and create an Instagram page just for your clothing line. A potential customer is more likely to try a less expensive product from a new company before they buy an expensive one.
You can also give away t-shirts via an online raffle. Simply have people send you an email or message entering the free raffle. When you have a winner, you can feature them on your website.
Market research is very important to your business. It lets you know what your customers want. However, you are unlikely to be able to afford a market research firm if you are a new business.
Ask your customers to take a brief survey about their experience shopping in your e-commerce store. You can pay them back for their time with a free shirt or accessory item. Feedback will let you know what people think of the layout of your site, your designs, and the quality of the fabric that you are using. You should take what your customers say seriously. If a large number of customers have a similar complaint, it’s probably a good idea to make changes to please them.
You have worked hard on your clothing line, and it deserves to be seen. You can expand your company without taking a huge financial risk if you use the internet to your advantage and stay in contact with your customers.
