Your company’s branding may have been spot on when you first started in the business. However, times change and you should change with the times if you want your business to remain competitive. This is where rebranding comes into its own and we are going to show you the real benefits of using a rebranding agency to do just that.
The benefits of rebranding outweigh the drawbacks
Rebranding is daunting, there is no getting away from that and you might be apprehensive about changing your branding. It also comes with a cost, it takes time and it has to be done correctly otherwise it could be a disaster.
On saying the above, the benefits of rebranding can and usually do outweigh the drawbacks. If your company has evolved and been polished to perfection, it might be time to look into rebranding. However, don’t rush into it, first determine whether a rebrand is required or not and the benefits of doing so.
Can you benefit from a brand overhaul?
The first thing you have to determine is whether your company can benefit from a brand overhaul. Don’t just rebrand on a whim, really give it some thought. Any rebranding you are going to undertake has to be for the better of the company, to make positive changes going ahead.
One essential part of your company branding is your logo as this is what stands out and what people relate to when thinking of your company, it is your identity. This visual representation may have suited your business perfectly when you had it designed many years ago. However, it may now not reflect your style. Perhaps the design or font or both might need a more modern look to fit in with today’s trends.
Things to consider before rebranding
Before going ahead and making the choice of whether to rebrand or not ask the following questions?
- What is your main reason for company rebranding?
- What changes do you want to make?
- What changes have occurred within your company to affect your branding?
- Will rebranding help your company to be evergreen?
- Will rebranding help you to stand out among the competition?
- Will it help you to attract new customers?
- Will a rebrand help you to serve a different geographic region?
Once you have determined that your company would benefit from a rebrand, you can talk to a professional rebranding agency, such as us, Ikon.
5 benefits to using a rebranding agency
There are many benefits to using a rebranding agency when considering adopting a new identity. You might need a total overhaul for your company or perhaps you could just do with more of a refresh. Perhaps just an update to the colours or the font of your logo, maybe you need a better tagline under your logo? From a lot to a little, anything is possible.
- Rebranding makes your company appeal to a new target audience
One of the most common reasons any company rebrands is to target and acquire a new audience. If you can make your business more attractive to say, a different generation, different gender or such, you can boost your sales greatly.
To appeal to a new target audience you may wish to put the focus on any new aspects of your business and then promote those aspects correctly. The market is ever-evolving and as such you need to expand and grow with it, one way of creating new growth is to rebrand.
- Set your evolving company apart from the competition
As your business grows up and develops it may outgrow its branding. A rebranding agency can help you to rebrand effectively to ensure your brand stands apart from the competition.
To stand apart you need to show what makes your brand stand out from others. In other words, it shows potential clients you offer unique services/products. The key to standing out and growing is to show you are the experts in the field.
If you rebrand, your company will have its own look, feel and voice which helps to set your business up as a leader in the industry and this will appeal to both your current audience and new target audiences.
- Stay on-trend and current
One of the main benefits of using a rebranding agency is to help your company stay on-trend and current. As we mentioned before times change and so you have to as well. Design trends play a big part in how customers look at your company and what your company offers. With this in mind, your look is extremely important and has to be current and moving with the times.
- Highlight new products/services or values
Your company may have grown substantially from when it was first launched and your branding has to reflect this.
You might have added numerous services or products to your catalogue or have changed values. Perhaps your current branding is now letting your company down and is failing to highlight how far you have come. Rebranding is a great way to show just how far your business has evolved and is continuing to evolve.
- Compete with newer more cutting-edge companies
Your branding may have become a little stagnant if you have been in business for many years. With new businesses cropping up here there and everywhere, needing nothing more than a great idea, storage space and access to the internet, it is important to remain competitive.
The younger generation and newcomers, the more cutting edge and trendier companies may leave your old school company looking a little dated. However, by rebranding, you can compete with the trendy newcomers and increase your sales.
To summarise
A good rebranding agency, such as us, will be able to work alongside you to bring your company brand up to date and beyond. Whether you want to appeal to an entirely different audience, show off new services/products, set your company apart from the competition or any other reason you can contact Ikon.
