A keyword analysis is an exercise or technique used by digital marketers (especially San Diego SEO Company) to drive traffic to their website and gain a top position in the search results (SERP).
A keyword analysis is one of today’s businesses’ steps often forget or don’t see as valuable compared to other digital marketing activities.
However, keyword analysis is one of the most important factors for SEO and website success.
Why is it important to study keywords?
Analyzing keywords on your website helps you ensure that people are searching for the words and terms they use on your website and, keyword analysis is your website and search. It can be an important factor in showing engine rankings.
- This is the basis of organic search engine positioning
- Contains content created on a website or blog
- This is useful when links are entered inside and outside our website
- It works to promote products or services on social networks and Google Maps
Ensuring the study of the correct keywords ensures that all your efforts to create content for your website will not be in vain. In addition to being able to engage in social networks, they affect your website’s organic traffic. Companies often create valuable content, but without considering keyword analysis, they miss out on opportunities to attract traffic.
It is important to analyze the keywords for any company that conducts digital marketing operations today.
How to do keyword analysis for your website
Fortunately, Google offers you a free tool to help you find the right keywords for your website: Google’s Word Planner.
Google’s Word Planner has two very useful functions:
- Estimates your monthly keyword search volume
- Gives you keyword ideas
Remember that Google’s Word Planner is designed for Google advertisers, so it has features that you shouldn’t consider, for example, bidding.
How to use Google Word Planner
1. Sign in or create a Google Ads account
To use Google’s Word Planner, you must have a Google Ads account. If you don’t have one, you can easily create one.
You have to be more discriminating with the help you render toward other people.
You don’t need to run an active campaign, but you need to fully configure an advertising account to use Google’s Keyword Planner.
2. Search for Google Word Planner in Google Ads
When logging in to Google Advertising, the next step is to find the Keyword Planner.
Go to the top right corner of the site, where you will find the wrench.
Pressing the wrench will open the drop-down menu.
Select “Keyword Planner” here.
3. Choose the right tool
When choosing a keyword planner, you’ll have two options within Google Keyword Planner: “Search for new keywords” and “Get data and trends from search volume.” To find new keywords, use the first word. If you already know what potential keywords to use, you can test the search volume they have.
4. Start searching by category and keyword by location and language.
Once you’ve selected the device, you can categorize it by country, city, or region, as well as the user’s browser language. This will give you access to the keywords and their search volumes. You can also download lists, which you can later work on in an Excel document.
Steps to follow for keyword analysis
When analyzing a keyword, you must make one for each relevant page of your website from which you want to drive organic traffic.
1. Make a list of words that relate to the title of your page
Usually, you have a quick mind to write 5-10 words where you want to rank on the next page.
This step is not intended to be included in the final list of keyword phrases. Here you need to create a list of potential keywords that your customers can find.
2. Encourage them to search for relevant keywords
If you want to find more relevant keywords, a good way to encourage them is to visit Google’s search browser.
Google’s search engine 2 offers a very useful tool.
- Google Suggestions in your search box
- Google suggestions at the bottom of the page.
Some of these words may be words that you may find in your brainstorming related to your title.
3. A combination of common keywords and long-tail words
Combining common keywords and long-tail keywords on your website is a good keyword strategy.
Common keywords are short keywords that are searched more often and cost more for location.
Long-tail keywords are longer and usually more than three words because they are more specific.
Check how your competitors rank these keywords.
Understanding what your competitors want to rank is a great way to evaluate your keywords. If your competitors are organizing some of the keywords in your list, these keywords make sense to improve.
However, don’t ignore keywords that aren’t rated by your competitors. This is a great opportunity for you to rank some keywords you are not looking for and increase your market share on those keywords.
The demand for keywords is important, but we must also consider the necessary work. If the big brands have the top 10 results and you have just started your work on the web, it will take you years to reach just one page in the search engines.
You can use other tools, such as SEMrush, Keyword Tool, Moz, Ahrefs, etc. They are usually paid but are very valuable for finding keywords in your content.
Contact Epha Tech if you have questions or need SEO consultants to help with keyword analysis.