It’s hard to overstate the importance of commercial videos for the overall success of your social media marketing campaign. More and more entrepreneurs now tap into the power of social media to advertise their brands, boost conversion rates, and win over new customers. And commercial videos are an important tool wherewith one can achieve this goal.
With the amount of video being watched on smartphones and other mobile devices growing by the day, vertical videos are coming to foreground. They are better tailored for the mobile platforms, easy to post, and almost don’t require any editing or additional processing. So, if you’ve decided to create a couple creative vertical videos for your TikTok, Facebook, or other social media sites, be sure to check out today’s article.
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Learn the Aspect Ratio Basics
Vertical video, as we’ll be discussing it, refers to anything over a 1:1 aspect ratio. 4:5, 2:3, and fully vertical 1:1.77, also known as 9:16 are all taller than they are wide, which, as we’ve already noted, works better for social media or for being viewed vertically on mobile devices.
The one distinct advantage that 9:16 has is that it can be the most immersive because of utilizing the entirety of a vertical screen. This helps your audience to fully engage with your brand and grasp the benefits of goods advertised. You can see such commercial video in action if you check Facebook and other platforms brands use for advertising and establishing their online visibility.
Grab Attention Immediately
We all know that if you don’t immediately entice users on social media, they’re likely to scroll past your posts and ads. With this in mind, you want to put your most interesting posts up front. GIFs, colorful stop motion, or looping animations, beautiful video clips of nature combined with the images of your products, or cute animals would be ideal options for hooking your audience’s attention. The thing that will keep them around, however, is consistency. So, try to follow up your videos with something that either matches the color scheme, tone, or your brand personality.
Present More Shots
The height of your vertical frame opens up more opportunities for experimenting with your images. One way to make your shots look more creative is to stack them on top of each other. Video clips that are positioned in such a fashion create the effect of abundance. Just make sure they are related in some way.
Get Close to Your Subject
To create a more immersive effect and encourage your viewers to connect with your brand, get closer to your subject. Such a position will help you create sharper footage and gain a shallower depth of field, if need be. Also, be mindful of the fact that your audience will be viewing your videos when scrolling down their feeds. So, it’s important that you position your subject in the middle of your frame. That being said, you should remember the golden rule of thirds, which requires that you don’t position your subject directly in the middle of your shot. Instead, divide your frame by drawing imaginary lines over it, as you would when playing a tic-tac-toe game. Then, put your subject either on the lines or their intersections.
Also, be careful not to cut off the tops of your subjects. Such images look unprofessional and may detract from your brand image. So, it would be wise to give your subject matters enough headspace by properly setting your shots in advance.
Avoid Shaky Camera Effect
If there is one thing that can quickly put off your viewers is a shaky camera. To avoid this pesky annoying camera effect, make sure to use both hands and keep your camera as close to your body as possible. It’s also a good idea to put your smartphone or rest your arms on a fixed structure when shooting. Finally, if you want to get more stability, consider investing in tripods or handheld gimbals.