There are thousands of logos made and destroyed every day. From conducting intensive research to selecting fonts, colors, or icons, the logo has many elements. It might look small, but there is an enormous task behind the scene. However, you can don’t have to worry as we have created a list of some phenomenal logo designing tips to help your brand stand out among the audience:
- Understand your business first: Sometimes, brands develop a logo that looks good but has no connection with their brand. Therefore, make sure you identify your brand idea and vision first. The logo is part of your brand identity; what do you want your customers to interpret through your logo? What is the concept behind your brand? What are your goals? When you can answer these questions, you will form a connection with customers using a logo.
- Simplicity is the new normal: When creating a logo, it should be pleasing to the eyes and understandable for the brain. Complicated logos will create a bad impression. So, keep yourlogo designing simple yet creative. Minimalist designs are now trending as they are simple and convey the message with the least words and design. There are various logo maker sites such as DesignHill that allow you to create simple and innovative designs.
- The picture is worth a thousand words: Logo enhances brand visuality. Why tell them what you do when you can show your work. Make use of icons to communicate with the audience. Consider, you have a construction business, and adding buildings or house icons is common for brands. It helps the audience understand instantly about business. For instance, frostbites used bite icons to represent they are a food company. The Logo Maker tool enables you to showcase your vision through the logo. Websites such asDesignHill are excellent platforms to create stunning logos.
- Try mockups and imagine how your logo would look on products: The logo is your brand identity, and you would want to use it on all your products. What if it looks good on your website but not on your products. Design hill offers several categories to design logos as per your product requirements. If you are going to do marketing and networking through several platforms or channels, make sure your logo fits all. For instance, You have a coffee-making company; your logo should fit a website, coffee mugs, paper cups, business cards, or packaging.
- Colour scheme plays an important role: Colour doesn’t mean you have to go for obvious combinations of black and white monochromatic schemes. Keep experimenting with your color scheme. Forget what’s trending; look at how appealing it is or how it’s affecting your visuality. The logo should have a soothing effect on the eyes. If you want to differentiate and create a zen feeling, your color schemes need to be subtle with little contrasting effect. DesignHill provides various tools to create calming and attractive logos.
- Sometimes it’s good to think inside the box: Shapes are fantastic tools to create befitting logos. It gives you a professional look. Sophisticated business fields such as Law firms need to create a different persona with their logos. Therefore, for such a type of business, it’s good to create professional logos with simple shapes. Logo maker tool lets you play with shapes to design competent and refined logos.
- Second ( or Third) Opinion is always beneficial: While creating a logo, with all the things happening, sometimes we tend to overlook minor details that later make a significant impact. The third person might give you insight that you are not able to pick up. Therefore, it’s always wise to take the opinion of your logo design before you launch your final product.
- Always look at what your competitors provide: While planning for outsource logo design, competitor analysis makes a huge impact. By analyzing, you will know what your customers are looking for, how they react to the logo, how they communicate with the company, and whether competitors are using similar fonts or colors; all these questions will help make decisions. Sometimes companies spend tons of money on logo design but can still not create as per their industry standards. Well! This doesn’t mean you will copy them, but the analysis will help you know what you need to do and what you need to avoid.
- Create Authenticity in your logos: Logos are the ones that will act as a messenger for your company. Thus, your logo must represent your values, beliefs, product, or service. For instance, the logo of Nike is a check mark sign until it’s connected with their marketing and quality check. They represent it as the arc of movement or speed. So, If you are new, you cannot just put a symbol or mark and then name it your logo. You need to show what exactly you mean by that symbol.
- Logos are not only icons: logos are much more than simply a sign or symbol. Designing a logo doesn’t mean you have to be cliche and use the most common icons for your industry type. Logos can include shapes or simply your company name. Companies like Google managed to use their name as a logo. Therefore, you can use your brand name with little font designing and color schemes to create logos. Everybody loves customized lettering. Platforms such as DesignHill allow you to create a logo as you like.
- Keep it clean: As Channel says,” Whenever you go out, remove one accessory” Similarly, your logo area needs to be clean. Clutter of shapes, icons will only create a negative impact on customers. Here again, simplicity is what you need. With a simple and decluttered logo, you can create a positive and impressive image of your company.
- Clever use of negative space: Make use of negative space in your logo most uniquely and creatively. Have you seen the FedEx logo? If yes, do you know they have an arrow in their logo? No, well, most of us might have seen the FedEx logo several times, but if you look closely, you will find an arrow between E and x. That’s how they used their negative space, isn’t it cool? Therefore, turn odds into your favor and make use of negative space creatively.
