Gold is a commonly used metal to make Indian jewellery as people believe it shows purity on everything it touches. It is considered auspicious for all occasions and ventures. There is a special event to purchase gold called the Akshaya Tritiya and promises to bring in wealth and prosperity.
Importance Of Akshaya Tritiya
Based on the Hindu Calendar, this occasion is best for all new beginnings. This is when most people start their new ventures like travel, business and plan their weddings. Purchasing gold on this particular day is considered to shower with prosperity for the whole year. Some consider buying them as jewellery and wear them on that specific day. Few others invest in gold coins and bars as a sign of good fortune. Both banks and jewellery shops promote and market their gold plans and designs aggressively with offers and discounts during this period. The demand for gold increases every year during Akshaya Tritiya, in which people work hard to secure their future.
Indian Sentiment On Gold
Besides being considered an investment, asset and long-term value, it is perceived as a status of wealth and luxury. It is a popular metal for making jewellery and showcases more power when someone owns it. Furthermore, there is a myth that gold, when worn, will bestow good health and prosperity throughout the individual’s lifetime. There is also a sentiment attached to gold jewellery; it reinforces closeness in relationships, thereby elevating their emotional quotient positively. Indians also consider giving gold coins of small denominations, which is often thought of as high esteem. Beyond all these, Indians are highly inclined towards gold in various mediums, for example, golden jubilee, gold medals, gold credit cards and golden anniversaries.
Reasons Why Indians Love Gold
- Gold is the best heirloom and is passed on from one generation to another as ancestral property, believing that gold is forever.
- It is liquid cash and can be considered a security as one can convert it to currency in any emergency circumstance.
- Gold is a status symbol of wealth, and Indian weddings show off their status and wealth in terms of golden ornaments and jewellery like a waist chain, big haram, armlet, maang tikka and plain gold bangle designs. There is also a myth that the bride who wears 24K gold on their big day will be showered with happiness and luck in their married life.
- It is the best investment plan of all time as it keeps increasing in value in terms of safe and secure investment.
- Gold is precious when gifted during festivals, weddings and other occasions.
- It symbolises Goddess Lakshmi and is also bought every year during Dhanteras, Onam and Pongal.
- Ornaments below the waist like toe rings are never made of gold as it is believed to be the goddess of wealth. It is considered disrespectful when it comes to contact with the human feet and hence has great religious significance.
Gold has excellent ornamental value, and is there anybody who can resist gold ornaments? People, especially women of all ages and generations, love wearing gold jewellery in India as these never go out of fashion. To make the statement more substantial, have you ever seen any wedding rings or new designs of diamond rings that are made of any other material? This is because gold is the proven metal to offer a long-lasting relationship, Check out here.